The Europe Eye Makeup Market is expected to witness market growth of 5.6% CAGR during the forecast period (2024-2031).
The Germany market dominated the Europe Eye Makeup Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $2.14 billion by 2031. The UK market is exhibiting a CAGR of 4.7% during 2024-2031. Additionally, the France market would experience a CAGR of 6.7% during 2024-2031.
The expansion of this market is being driven by a number of significant causes, one of the most important of which is the influence of social media. Platforms like Instagram, YouTube, and TikTok have transformed how people engage with beauty products, making makeup tutorials, product reviews, and beauty tips easily accessible to a audience.
The convenience of online retail platforms has made it possible for customers to have better access to a wide variety of beauty items, including those from well-known brands as well as those from smaller, more independent businesses. These brands have capitalized on this trend by offering exclusive online collections, personalized product recommendations, and virtual try-on tools that enhance the customer experience.
The pervasive use of e-commerce and social media is partially driving the rapid expansion of Italy' market, which is valued at EUR €12.530 billion. An estimated 50 million individuals, or approximately 85% of the Italian population, are Internet consumers, and nearly 40 million individuals conduct online shopping. Social media platforms like YouTube, Instagram, and TikTok are pivotal in influencing Italian consumers, with 44 million users (75%) actively engaging on these platforms. Italian shoppers often rely on product recommendations, reviews, and tutorials shared on social media to inform their purchasing decisions. This has led to a surge in demand for these products like eyeliners, mascaras, and bold eyeshadow palettes as consumers increasingly turn to e-commerce to explore new beauty trends and purchase their favorite products. Thus, all these developments will aid in the expansion of the market.
The Germany market dominated the Europe Eye Makeup Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $2.14 billion by 2031. The UK market is exhibiting a CAGR of 4.7% during 2024-2031. Additionally, the France market would experience a CAGR of 6.7% during 2024-2031.
The expansion of this market is being driven by a number of significant causes, one of the most important of which is the influence of social media. Platforms like Instagram, YouTube, and TikTok have transformed how people engage with beauty products, making makeup tutorials, product reviews, and beauty tips easily accessible to a audience.
The convenience of online retail platforms has made it possible for customers to have better access to a wide variety of beauty items, including those from well-known brands as well as those from smaller, more independent businesses. These brands have capitalized on this trend by offering exclusive online collections, personalized product recommendations, and virtual try-on tools that enhance the customer experience.
The pervasive use of e-commerce and social media is partially driving the rapid expansion of Italy' market, which is valued at EUR €12.530 billion. An estimated 50 million individuals, or approximately 85% of the Italian population, are Internet consumers, and nearly 40 million individuals conduct online shopping. Social media platforms like YouTube, Instagram, and TikTok are pivotal in influencing Italian consumers, with 44 million users (75%) actively engaging on these platforms. Italian shoppers often rely on product recommendations, reviews, and tutorials shared on social media to inform their purchasing decisions. This has led to a surge in demand for these products like eyeliners, mascaras, and bold eyeshadow palettes as consumers increasingly turn to e-commerce to explore new beauty trends and purchase their favorite products. Thus, all these developments will aid in the expansion of the market.
List of Key Companies Profiled
- L'Oréal S.A.
- Pacifica Beauty LLC
- Unilever PLC
- Kao Corporation
- NAOS
- The Estee Lauder Companies, Inc.
- Johnson & Johnson
- Pierre Fabre S.A
- Amway Corporation
- Coty, Inc.
Market Report Segmentation
By Source- Conventional
- Organic
- Offline
- Online
- Mascara
- Eye Shadow
- Eye Liner
- Eye Pencil
- Eye Brow Enhancers
- Other Products
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Europe Eye Makeup Market by Source
Chapter 5. Europe Eye Makeup Market by Distribution Channel
Chapter 6. Europe Eye Makeup Market by Product
Chapter 7. Europe Eye Makeup Market by Country
Chapter 8. Company Profiles
Companies Mentioned
Some of the key companies profiled in this Europe Eye Makeup Market include:- L'Oréal S.A.
- Pacifica Beauty LLC
- Unilever PLC
- Kao Corporation
- NAOS
- The Estee Lauder Companies, Inc.
- Johnson & Johnson
- Pierre Fabre S.A
- Amway Corporation
- Coty, Inc.
Methodology
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