Europe Eyelash Serum Market Size, Share & Trends Analysis Report By Ingredients (Conventional, and Organic), By Distribution Channel, By Type (Lash Primer, Peptides, and Prostaglandins), By Country and Growth Forecast, 2024 - 2031

The Europe Eyelash Serum Market is expected to witness market growth of 6.5% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 5.10 million Units, showcasing a growth of 15.4% (2020-2023).

Organic ingredients in these serums appeal to consumers who prioritize natural beauty products with fewer synthetic chemicals. These serums typically feature plant-based oils, herbal extracts, and essential fatty acids that nourish and strengthen the lashes without the harsh chemicals found in conventional products. Common organic ingredients include castor oil, aloe vera, biotin, and various plant extracts that work together to hydrate, repair, and promote healthy lash growth. Thus, the Organic Segment in Germany market consumed a Volume of 594.3 Thousand Units in 2023.



The Germany market dominated the Europe Eyelash Serum Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $87.6 million by 2031. The UK market is exhibiting a CAGR of 5.8% during 2024-2031. Additionally, the France market is expected to experience a CAGR of 7.3% during 2024-2031.

In addition, these serums are also used to help individuals with medical conditions such as eyelash loss due to chemotherapy, alopecia, or other health-related issues. Some eyelash serums are formulated with ingredients that promote hair growth, and these can help individuals regrow their lashes after experiencing thinning or loss. Consumers use these serums to prevent damage caused by harsh environmental factors, makeup removal routines, or the use of eyelash curlers.

The adoption of these serums has risen rapidly in both developed and emerging markets, reflecting a trend of increased beauty product consumption. Consumers are becoming increasingly aware of their appearance, leading to a surge in demand for beauty products like these serums. Beauty influencers further amplify this growing awareness on platforms such as Instagram, YouTube, and TikTok, which endorse these products.

The European beauty and personal care industry is one of the most established and rapidly growing sectors globally, with countries like France, Italy, the UK, and Spain leading the way in demand for cosmetics and personal care products. The rising market value of these countries' beauty industries indicates an increased consumer focus on aesthetics and self-care. France, Italy, the UK, and Spain represent some of Europe's largest markets for personal care and cosmetics, with France leading the charge at a market value of €12.882 billion in 2022. As these countries maintain a strong demand for beauty products, this market is experiencing robust growth. Hence, the strong performance of the personal care products and cosmetics industry in France, Italy, the UK, and Spain presents a significant opportunity for the growth of this market in Europe.

List of Key Companies Profiled

• LVMH SE
• Shiseido Company Limited
• RevitaLash Cosmetics
• L'Oréal S.A.
• RapidLash
• Pacifica Beauty LLC
• l.f. Beauty, Inc.
• Skin Research Laboratories
• Neora
• Grande Cosmetics LLC (Performance Beauty Group)

Market Report Segmentation

By Ingredients (Volume, Thousand Units, USD Billion, 2020-2031)

• Conventional
• Organic

By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)

• Supermarket & Hypermarket
• Specialty Stores
• Online
• Other Distribution Channels

By Type (Volume, Thousand Units, USD Billion, 2020-2031)

• Lash Primer
• Peptides
• Prostaglandins

By Country (Volume, Thousand Units, USD Billion, 2020-2031)

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe