Europe Instant Beverage Premix Market Outlook, 2028

Europe is known for its vibrant café culture, with bustling coffee shops and tea houses scattered across cities and towns. While instant beverage premixes are popular for home consumption, Europeans still appreciate the experience of visiting a café and enjoying a professionally prepared beverage. Instant beverage premixes that replicate the café experience, such as cappuccino or chai latte mixes, allow individuals to recreate that ambiance in the comfort of their homes. Furthermore, Europe has a rich history of beverage rituals and ceremonies. Instant beverage premixes often aim to capture the essence of these rituals, such as the art of preparing Turkish coffee or the traditional Japanese tea ceremony. The cultural significance of these rituals adds depth and meaning to the consumption of instant beverages. Moreover, Europeans appreciate seasonal flavours and limited-edition offerings. Instant beverage premixes often introduce seasonal varieties, such as pumpkin spice coffee in the fall or mulled wine-flavoured hot chocolate during the winter holiday season. These seasonal options add excitement and cater to changing preferences throughout the year. In addition, Europeans place great importance on breakfast as a mealtime ritual. Instant beverage premixes, such as instant coffee or tea sachets, are often an integral part of the European breakfast spread. It's common for Europeans to enjoy a cup of instant coffee or tea along with pastries, bread, or cereal to start their day. Furthermore, Europe is known for its vibrant cultural celebrations and festivals, and instant beverage premixes play a role in these occasions. Whether it's mulled wine during Christmas markets, spiced chai during Diwali celebrations, or hot cider during autumn festivals, instant beverage premixes offer a convenient and festive way to partake in these cultural traditions.

According to the research report, “Europe Instant Beverage Premix Market Outlook, 2028” the market is anticipated to add USD 11.79 Billion from 2023 to 2028. Europeans are increasingly health-conscious, and this trend is influencing the instant beverage premix market. Consumers are seeking healthier options that are low in sugar, free from artificial additives, and made from natural or organic ingredients. Functional beverages, such as instant teas with added antioxidants or herbal blends with wellness benefits, are also gaining popularity. Furthermore, the demand for plant-based beverages is on the rise in Europe, driven by factors such as health consciousness, sustainability concerns, and dietary preferences. Instant beverage premixes made from plant-based ingredients like almond milk, oat milk, or soy milk are gaining popularity as alternatives to traditional dairy-based options. Moreover, European consumers are increasingly seeking products with clean and transparent labels. Instant beverage premixes that are free from artificial flavours, colours, and preservatives and that use natural ingredients and minimal processing methods are highly sought-after. Manufacturers are responding by highlighting their natural and clean-label attributes. In addition, services include: Subscription-based models are growing in the instant beverage premix market. Brands offer personalised subscriptions where consumers can receive their preferred instant beverage premixes regularly, tailored to their taste preferences and consumption habits. These services provide convenience, cost savings, and a seamless experience for consumers.

Europe has a strong coffee consumption culture, with a significant portion of the population being coffee enthusiasts. Instant coffee offers a convenient and quick way to prepare a cup of coffee, aligning with the fast-paced lifestyles of many Europeans. The popularity of coffee as a preferred beverage drives the demand for instant coffee premixes. Furthermore, Europe has an ageing population that is becoming increasingly health-conscious. Instant coffee brands have responded to this trend by introducing healthier options, such as low-sugar or sugar-free variants, organic coffee, and functional ingredients like vitamins or antioxidants. The availability of healthier instant coffee choices aligns with changing consumer preferences towards healthier lifestyles. In addition, instant soup mixes provide convenience to consumers who desire a quick and effortless way to prepare a warm and nourishing bowl of soup. They eliminate the need for extensive preparation, chopping vegetables, or simmering ingredients for an extended period. Instant soup mixes are popular among busy individuals or those seeking a convenient meal option. Furthermore, soups are popular during colder seasons and are often associated with comfort and warmth. In Europe, where winters can be cold, the demand for instant soup mixes tends to be higher during these seasons. The soup segment experiences increased sales as consumers seek cosy and nourishing meal options during the colder months.

The tradition of afternoon tea, particularly in the United Kingdom, has had a significant influence on the culture of instant beverage premixes. Instant tea blends, such as Earl Grey or English breakfast, are popular choices for recreating the afternoon tea experience at home or in offices. Furthermore, the UK market is known for its innovation and product development in the food and beverage industry. Instant beverage premix brands in the UK continually introduce new flavours, blends, and packaging formats to attract consumers. The emphasis on product innovation and meeting evolving consumer preferences contributes to the UK's leading position. Moreover, the United Kingdom has a robust foodservice industry, including cafes, restaurants, and hotels, which drives the demand for instant beverage premixes. These establishments often use instant beverage premixes to serve a variety of hot and cold beverages quickly and efficiently. The widespread presence of foodservice outlets increases consumption and demand for instant beverage premixes in the UK. In addition to hot beverages, Russia has a strong culture of cold beverages, especially during the summer months. Instant beverage premixes for cold drinks like iced tea, fruit-flavoured drinks, and instant lemonades are widely consumed. These refreshing options cater to the preferences of Russian consumers, particularly during the warm seasons.

The commercial segment includes cafes, restaurants, hotels, offices, and other foodservice providers that require instant beverage premixes to meet the demands of their customers. The foodservice industry experiences a high volume of beverage orders, and instant beverage premixes provide a quick and efficient solution to serve customers promptly. Furthermore, instant beverage premixes offer cost advantages for commercial establishments. They eliminate the need for additional labour, equipment, and ingredients required for preparing beverages from scratch. By using instant beverage premixes, commercial establishments can streamline their operations and reduce costs associated with preparation time, staff training, and ingredient sourcing. In addition, flavoured instant beverage premixes cater to the diverse taste preferences of consumers. Consumers often seek unique and enjoyable flavours to enhance their beverage experience. The flavoured segment offers a wide range of options, including fruit flavours, chocolate, vanilla, caramel, and more, providing consumers with a variety of choices to suit their individual tastes. Furthermore, flavoured instant beverage premixes have broad appeal across various age groups. From children to adults, flavoured beverages are favoured by individuals seeking a more interesting and enjoyable drinking experience. Flavoured premixes cater to the preferences of different age groups, offering options that are appealing to both younger and older consumers.

Online shopping has witnessed significant growth in recent years, with more consumers embracing the convenience and ease of purchasing products online. The widespread availability of internet access, the proliferation of smartphones, and the growing acceptance of online transactions have contributed to the increasing adoption of e-commerce platforms for shopping, including instant beverage premixes. For instance, some popular online sales channels include Amazon, Tesco Online, Ocado, ASDA Online, HelloFresh, and more. In addition, supermarkets and hypermarkets offer a vast range of instant beverage premixes from various brands, flavours, and types. They typically have dedicated sections or aisles specifically for beverages, including instant beverage premixes. This extensive product selection attracts consumers and provides them with multiple options to choose from. For instance, the supermarkets and hypermarkets segment of the European instant beverage premix market includes Tesco, Carrefour, Aldi, Lidl, Edeka, Rewe, and more.

Major Companies present in the market:

Nestlé S.A., Starbucks Corporation, General Mills, Inc., Unilever plc, The Coca-Cola Company, The Kraft Heinz Company, PepsiCo, Inc, GlaxoSmithKline plc, Arla Foods amba, Dr Pepper Snapple Group, JDE Peet's, Suntory Holdings Limited.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report:

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

Aspects covered in this report

• Europe Instant Beverages Premix market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Types

• Instant Coffee
• Instant Tea
• Instant Milk
• Instant Health Drinks
• Soups
• Others (mocktail beverages)

By End User

• Commercial
• Residential

By Function

• Plain
• Flavored

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Sales Channel
• Others (Specialty Stores)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to Instant Beverage premix industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.