Europe Lawn Mower Market Outlook, 2029

A lawn mower is a hand-operated or motor-driven machine for cutting/mowing the grass of a lawn. It consists of one or more revolving blades to cut a grass surface to an appropriate height. Lawn mower is commonly used to tidy up the garden and also to clear the fields from unnecessary grass. The commonly used lawn mowers are made of thin, hard and sharp edged plates so they can easily mow the grass. Europe lawn mower market is witnessing the penetration of consumer durable products. Due to that consumers and businesses are expected to use grounds and garden maintenance services extensively. Since the region has many lifestyle communities and public parks, the demand for garden equipment is strong.

In addition to that, the government’s initiative to invest in smart city projects in various countries is going to drive the growth to the lawn mower industry. These projects are expected to drive individuals towards automation and higher adoption of products that incorporate IoT (internet of things) as well as smart technologies. For instance, in 2021, London and other European partner cities planned an investment of more than USD 300 Million to develop smart technologies including robotic lawn mowers.

According to the research report, 'Europe Lawn Mower Market Outlook, 2029,', the Europe Lawn Mower market is anticipated to add to more than USD 5.33 Billion by 2024-29. The Europe lawn mower market is experiencing notable growth, driven by several key trends. One significant factor is the increasing emphasis on green spaces and landscaping in urban environments, as cities strive to enhance their aesthetic appeal and promote sustainability. This trend is further supported by government initiatives aimed at developing public parks and gardens, which boost demand for various types of lawn care equipment.

Additionally, the rise of robotic lawn mowers reflects a shift towards automation, appealing to consumers seeking convenience and efficiency in lawn maintenance. The growing adoption of smart technologies, including AI and IoT, enhances user experience and operational efficiency, contributing to market expansion. Furthermore, heightened consumer awareness regarding eco-friendly products is driving interest in electric and battery-powered mowers, aligning with broader environmental goals.

The lawn mower market in Europe is divided into three key categories: walk-behind mowers, ride-on mowers, and robotic mowers. Walk-behind mowers are highly preferred for residential applications because of their flexibility and straightforward operation, making them perfect for smaller lawns. They are offered in different types, such as push and self-propelled models, to suit various user preferences. Conversely, ride-on mowers are specifically designed for larger properties and commercial settings, providing comfort and efficiency for extensive lawn maintenance. Their popularity stems from the demand for quick and effective care in larger spaces.

Robotic lawn mowers are the newest entrants in the market, gaining popularity due to their automated features and eco-friendly design. These machines operate autonomously, offering users convenience while minimizing their environmental impact. The rising trend of smart technology adoption further enhances their market presence, establishing them as a significant growth opportunity in the European lawn mower sector.

The lawn mower market in Europe is divided by end users into several categories, including residential, professional landscaping services, golf courses, and government entities, among others. The residential segment is the largest, propelled by an increase in homeownership and a rising trend in home improvement projects that often involve landscaping upgrades. Professional landscaping services are also experiencing significant demand, particularly as urban areas grow and require on-going maintenance of green spaces. Golf courses, with their large lawns, consistently require high-quality mowers for maintenance, while government organizations play a role through the upkeep of public parks and recreational spaces.

In terms of fuel types, the market includes manual, gas, propane, electric-corded, and electric-cordless mowers. Gas-powered mowers remain a popular choice due to their power and efficiency, especially in commercial applications; however, the movement towards eco-friendly solutions is fostering the growth of electric models. Increased awareness of environmental issues and government regulations aimed at reducing emissions are driving this transition. Consequently, electric mowers are gaining popularity as they provide lower operational costs and less pollution, aligning with broader sustainability goals throughout Europe.

The Europe lawn mower market is segmented by drive type into AWD (All-wheel Drive), FWD (Front-wheel Drive), and RWD (Rear-wheel Drive). Among these, rear-wheel drive mowers are particularly popular due to their superior maneuverability and traction, making them ideal for various terrains. This drive type's convenience contributes to its rapid adoption in both residential and commercial sectors. The growth of this segment is further supported by an increasing focus on user-friendly designs that enhance mowing efficiency.

In terms of blade types, the market includes cylinder blades, standard blades, mulching blades, and others such as lifting blades. Mulching blades are gaining traction as they allow for finer grass clippings, which can be left on the lawn to decompose and enrich the soil. The rising consumer preference for sustainable lawn care practices drives the demand for mulching options, aligning with broader environmental goals in Europe.

Impact of COVID-19 on Europe Lawn Mower Market

The COVID-19 pandemic had higher impact on various countries in Europe region, causing an enormous effect on the lives of people and community. It became a significant threat to trade, economy and finance. COVID-19 outbreak halted the production of many components of lawn mowers due to lockdown. However, reopening of companies with full-scale capabilities for lawn mowers is expected to register increasing market growth. Lockdown situations and work from home conditions have resulted into boosting the consumer demands for efficient gardening equipment such as lawn mowers in Europe.

Considered in this report

• Geography: Europe
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Europe lawn mower market with its value and forecast along with its segments
• Country-wise lawn mower market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report

• Germany
• United Kingdom
• France
• Italy
• Spain
• Netherlands
• Sweden
• Switzerland

Types of Product in the report

• Walk behind Mower
• Ride-on Mower
• Robotic Lawn Mower

By End User in the report

• Residential
• Professional Landscaping Services
• Golf Courses
• Government and Others

Type of Fuel in the report

• Manual-powered
• Gas-powered
• Propane-powered
• Electric-corded
• Electric-cordless

By Drive Type in the report

• AWD (All-wheel Drive)
• FWD (Front-wheel Drive)
• RWD (Rear-wheel Drive)

By Blade Type in the report

• Cylinder Blade
• Standard Blade
• Mulching Blade
• Others (Lifting Blade)

The approach of the report

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases.

After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to lawn mower industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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