Europe Natural Cosmetics Market Outlook, 2028

Europe is one of the largest markets for natural cosmetics globally. The market has experienced robust growth in recent years, fueled by growing consumer awareness about the potential health and environmental impacts of synthetic ingredients. The demand for natural cosmetics continues to rise, with consumers seeking products that align with their values of health and sustainability. Europe has stringent regulations and standards for cosmetic products, including natural cosmetics. The European Union's Cosmetics Regulation (EC) No. 1223/2009 sets strict guidelines for cosmetic safety, labelling, and ingredients. This regulatory framework ensures that natural cosmetics meet specific criteria and adhere to high-quality standards, providing consumers with confidence in the products they purchase. European consumers have a strong preference for organic and natural ingredients in their beauty products. They actively seek out brands that use sustainably sourced botanical extracts, plant-based actives, and natural oils. This has led to the growth of organic certifications such as COSMOS and Natrue, which assure consumers that products meet strict organic and natural ingredient requirements. European consumers are becoming more conscious of the ingredients used in their beauty products. They seek clean and transparent beauty options, free from potentially harmful chemicals. There is a growing demand for natural cosmetics that clearly communicate their ingredient lists, highlighting natural and organic ingredients. European consumers value personalised beauty experiences. Brands are offering customization options, allowing consumers to tailor products to their specific skin concerns or preferences. Customizable skincare routines, foundation shades, and personalised fragrance blends are examples of this trend.

According to the research report, Europe Natural Cosmetic Market Outlook, 2028, the market is anticipated to add USD 6.04 billion in size from 2023 to 2028. There is a growing awareness among European consumers about the potential health risks associated with synthetic ingredients commonly found in conventional cosmetics. Consumers are becoming more conscious of the products they use and are actively seeking natural and organic alternatives that are perceived as safer and healthier for their skin. European consumers are increasingly embracing a holistic approach to beauty and wellness. They are looking for beauty products that align with their values of sustainability, transparency, and overall well-being. Natural cosmetics, with their focus on organic and natural ingredients, cruelty-free practises, and eco-friendly packaging, appeal to these values. There is a significant demand for sustainable and ethical beauty products in Europe. Consumers are increasingly concerned about the environmental impact of their purchasing choices. Natural cosmetics often emphasise sustainable sourcing, eco-friendly manufacturing processes, and recyclable or biodegradable packaging, making them attractive options for environmentally conscious consumers.

Skin care products hold the highest market share in the Europe region. The products segment includes skin care, hair care, and colour cosmetics. European consumers prioritise skincare as an essential part of their beauty and wellness routines. They recognise the importance of maintaining healthy and radiant skin and are willing to invest in high-quality skincare products. Natural skincare products, with their emphasis on nourishing and beneficial ingredients, appeal to consumers seeking products that promote skin health. Europe has an ageing population, and there is a growing demand for anti-ageing skincare solutions. Natural skincare brands often offer a range of anti-ageing products formulated with botanical extracts, vitamins, and antioxidants known for their rejuvenating properties. Consumers in Europe are willing to invest in skincare products that help combat signs of ageing and maintain youthful-looking skin. Natural exfoliators, such as scrubs and peels, are sought after by European consumers to gently remove dead skin cells, brighten the complexion, and improve skin texture. Ingredients like fruit enzymes, clay, and natural exfoliating particles are commonly used in these products. Multi-functional products are appreciated by European consumers for their ease of use and effectiveness. Products like tinted moisturisers with sun protection, lip and cheek stains, and hybrid skincare and makeup are being developed by natural cosmetics brands. These flexible items take special care to ensure straightforwardness and efficient arrangements.

Based on the end user, which includes women, men, and children, in Europe, women have the highest market shares. Beauty and skincare have traditionally been more appealing to women than to men or children. They frequently place a higher priority on their appearance and devote more time and effort to preserving their overall beauty and healthy skin. Because of this awareness, women look into a variety of options, including natural cosmetics, to improve their skincare routines. The natural cosmetics market offers a wide range of products tailored specifically to women's skincare needs. From cleansers, moisturisers, and serums to makeup products such as foundations, lipsticks, and mascaras, there is a diverse selection of natural cosmetics designed to cater to different aspects of women's beauty routines. This availability and variety contribute to the higher usage among women. In the future, the children's segment will grow at the highest CAGR rate. In Europe, parents are becoming more aware of the ingredients in the products they use on their kids. They are concerned about the potential negative effects of synthetic chemicals that are frequently found in conventional skincare and cosmetics. As a consequence of this, there is an increasing demand for natural and organic alternatives that are thought to be safer and gentler on the delicate skin of children. Educational initiatives, campaigns, and media coverage on the potential risks associated with conventional cosmetics have raised awareness among parents about the importance of using natural and organic products for their children. Parental influence plays a significant role in driving the demand for natural cosmetics as parents prioritise the well-being and health of their children.

Based on the report, the Europe market is segmented into five countries, including Germany, France, the UK, Italy, Spain, and Russia. Among them, Germany will dominate the market in 2022. German consumers have a high level of awareness and interest in natural cosmetic products across various industries, including cosmetics. There is a strong consumer demand for sustainable, eco-friendly, and natural products in Germany, driven by a growing preference for healthier and more environmentally friendly options. As well, Germany is known for its innovation and technological advancements in various industries, including cosmetics. There is a strong focus on research and development, leading to the creation of innovative natural cosmetic products. German brands often invest in scientific research, product testing, and formulation advancements to offer cutting-edge natural cosmetics. Based on the pricing range segment, which includes the mass pricing range and the premium pricing range, the premium pricing range has the highest market share in the Europe region. Premium natural cosmetic brands often invest significantly in research and development as well as innovation. They may use cutting-edge technologies; conduct clinical studies, and collaborate with experts in the field to develop unique formulations and advanced skincare solutions. The costs associated with these investments are reflected in the premium pricing of the products.

Based on the distribution channel, it includes specialty stores, convenience stores, hypermarkets, supermarkets, online, and other sales channels. In Europe, specialty stores hold the highest market shares. Some of the top specialty stores that offer a wide variety of natural cosmetic products are Content Beauty & Wellbeing, Naturisimo, LoveLula, Biofleur, and Bio Eco Actual. Some of the hypermarkets and supermarkets that also offer natural cosmetic products are DM-Drogerie Markt, Holland & Barrett, Carrefour, and Tesco. There are several events and exhibitions that are held in Europe. VIVANESS is the leading trade fair for natural and organic personal care products. It takes place annually in Nuremberg and showcases a wide range of natural cosmetics, beauty products, and wellness offerings. Natural and organic products Europe is the biggest trade show for natural and organic products in the UK. It brings together industry professionals and showcases a wide range of natural cosmetics, skincare, and wellness products. Cosmoprof Bologna is one of the largest international beauty and cosmetics trade fairs. While it covers the entire beauty industry, it has a dedicated section for natural and organic cosmetics, known as Cosmoprof Worldwide. Bologna: The Green and Organic Hall BIOFACH is the world's leading trade fair for organic food and natural products. It includes a section dedicated to natural cosmetics and personal care products. The event takes place annually in Nuremberg. Attending these events can provide valuable insights, networking opportunities, and access to the latest trends and innovations in the industry.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Natural Cosmetic market with its value and forecast along with its segments
• Country-wise Natural cosmetic market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• France
• UK
• Italy
• Spain
• Russia

By Product Type

• Skin Care
• Hair Care
• Color Cosmetic
• Other (Fragrances)

By Pricing Range

• Mass
• Premium

By End User

• Men
• Women
• Children

By Distribution channel

• Specialist Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Other Distribution Channel

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Skincare industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.