Natural Cosmetics Market Report 2026

The natural cosmetics market size has grown steadily in recent years. It will grow from $43.95 billion in 2025 to $45.88 billion in 2026 at a compound annual growth rate (CAGR) of 4.4%. The growth in the historic period can be attributed to rising beauty consciousness, increasing awareness of chemical side effects, early introduction of herbal cosmetics, expansion of organic product retailing, growing concern for skin health.

The natural cosmetics market size is expected to see steady growth in the next few years. It will grow to $54.19 billion in 2030 at a compound annual growth rate (CAGR) of 4.3%. The growth in the forecast period can be attributed to rising demand for toxin free beauty products, increasing eco friendly consumer behavior, growth of online natural beauty retail, expanding premium natural cosmetic brands, rising preference for sustainable personal care solutions. Major trends in the forecast period include growing demand for chemical free beauty products, increasing preference for plant based cosmetic formulations, expansion of premium natural skincare and haircare solutions, rising consumer awareness toward safe and eco friendly beauty products, growing adoption of natural beauty products in daily grooming routines.

The increased focus on health and wellness is expected to drive the growth of the natural cosmetics market going forward. Health and wellness encompasses a holistic approach to maintaining and improving overall well-being, covering physical, mental, and social aspects of life. These factors influence the appeal and usage of natural cosmetics by encouraging the avoidance of harmful chemicals, promoting skin health, and providing nourishment. For instance, in June 2024, according to the International Food Information Council (IFIC), a US-based non-profit organization, 54% of Americans followed a specific diet or eating pattern over the past year. Interest in increasing protein intake rose from 59% in 2022 to 67% in 2023, reaching 71% in 2024. Additionally, about half of consumers aimed to consume more fresh foods, widely regarded as the healthiest options. Therefore, the increased focus on health and wellness is fueling the growth of the natural cosmetics market.

Major companies in the natural cosmetics market are focusing on developing innovative skincare products that utilize plant-based ingredients, such as antioxidant-rich moringa seed oil, to support collagen production and deliver anti-aging benefits. Antioxidant-rich moringa seed oil is a plant-derived oil abundant in vitamins, essential fatty acids, and antioxidants that help neutralize free radicals, enhance collagen production, and reduce visible signs of aging. For instance, in April 2024, AFFOREST Green Beauty, an India-based vegan skincare brand, launched the country’s first jackfruit-based skincare line inspired by the forests of Coorg. This cruelty-free, vegan range addresses pigmentation and aging concerns with products such as a foaming cleanser, SPF 25 gel-crème moisturizer, under-eye crème, and bedtime serum, all formulated with 10% jackfruit extract and enriched with botanicals like ashwagandha and niacinamide. The brand also emphasizes sustainability through recyclable packaging and a tree-planting initiative for every purchase, building on the success of its earlier green coffee-based product range.

In April 2025, Unilever PLC, a UK-based consumer goods manufacturing company, acquired Wild Cosmetics Limited for an undisclosed amount. With this acquisition, Unilever aimed to expand its personal care portfolio with premium, high-growth sustainable offerings and strengthen its presence in the eco-friendly and refillable personal care segment across international retail and direct-to-consumer markets. Wild Cosmetics Limited is a UK-based personal care company specializing in natural, plant-based, refillable products, including deodorants, lip balms, body washes, and hand washes, all designed with plastic-free, sustainable packaging.

Major companies operating in the natural cosmetics market report are Tata Group, Johnson and Johnson, LVMH (Moët Hennessy -Louis Vuitton), Procter And Gamble Co., Unilever PLC, L’Oréal SA, Natura and Co Holding SA, Estee Lauder Co. Inc., Chanel S.A., Kao Corporation, Amway Corporation, Shiseido Co. Ltd., The Clorox Co., Coty Inc., Mary Kay Cosmetics, Revlon Inc., Loccitane International SA, Pola Orbis Holdings Inc., Weleda Group, Arbonne International LLC, The Honest Co. Inc., Clarins Group, Korres S.A., Honasa Consumer Pvt. Ltd., Kjaer Weis LLC.

North America was the largest region in the natural cosmetics market in 2025. The regions covered in the natural cosmetics market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the natural cosmetics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The natural cosmetics market consists of sales of skincare products, haircare products, plant extracts, deodorants, sunscreen, perfumes and fragrances, body care, oral care, and men's grooming products. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.