The Europe Oat-based Snacks Market is expected to witness market growth of 13.1% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 1.84 billion units (100g per unit), showcasing a growth of 8.3% (2020-2024).
Oat-based puffs have gained popularity as a light, crunchy, and satisfying snack option. These snacks are typically made by puffing oats through a high-heat process, creating an airy texture that is easy to consume. Oat puffs are often flavored with a variety of seasonings, including cheese, herbs, or sweet coatings, making them versatile and appealing to a broad audience. They are considered a healthier alternative to traditional fried snacks like potato chips, as they are often baked, lower in fat, and may contain fewer additives. As consumers increasingly prioritize health-conscious snack options, oat-based puffs provide an attractive choice. Therefore, in Germany, 237.40 million units of Oat-based puffs are expected to be utilized by the year 2031.
The Germany market dominated the Europe Oat-based Snacks Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $4.73 billion by 2031. The UK market is experiencing a CAGR of 12% during 2024-2031. Additionally, the France market is expected to exhibit a CAGR of 13.9% during 2024-2031.
Recent trends in food sustainability and environmental consciousness have further propelled the demand for oat-based snacks. Oats exhibit a comparatively minimal environmental impact in relation to other agricultural commodities, necessitating reduced water usage and fewer resources for their cultivation. This sustainability factor resonates with eco-conscious consumers seeking environmentally friendly food choices. Additionally, many oat-based snack brands are adopting sustainable packaging solutions, such as biodegradable or recyclable materials, to further appeal to this segment.
Oat-based snacks have become popular for individuals with food allergies or sensitivities due to their natural absence of common allergens like nuts, dairy, and soy (depending on processing). Brands such as Bob’s Red Mill, Enjoy Life Foods, and MadeGood cater to allergy-sensitive consumers by offering certified allergen-free products, including gluten-free options for those with celiac disease or gluten intolerance. These snacks are also favored by parents seeking safe, nutritious options for children, especially in nut-free school environments. Additionally, the overlap with plant-based eating trends has further boosted the appeal of oat-based snacks, as they align with vegan and dairy-free diets. This inclusivity has enabled oat-based snacks to carve a niche in the market, offering safe, tasty, and nutritious options for a wide range of dietary needs.
Due to rising consumer spending, urbanization, and the quick development of e-commerce, the retail industry in Europe has also been a major factor in the growth of oat-based snacks. In the UK alone, major grocery retailers such as Tesco (26.9% market share), Sainsbury’s (14.6%), Asda (14.1%), and Aldi (9.3%) collectively held 64.9% of the grocery market in 2022, as reported by the Government of the UK. Consumer expenditure on food, drink, and catering reached £254 billion in the same year, highlighting the strong purchasing power in the region. These retail chains feature oat-based snacks, offering various options catering to health-conscious consumers.
Additionally, the food and food processing industry has been instrumental in driving the growth of the oat-based snacks market by fostering innovation, maintaining high product quality, and addressing consumer preferences for healthier options. For instance, the International Trade Administration (ITA) reports that Russia, with its eighth-largest packaged food sector globally, saw a 4.7% increase in food production in 2018, reflecting a growing demand for processed and packaged foods, including oat-based snacks. As Europe’s food processing industry continues to expand and innovate, the oat-based snacks market is expected to grow further, presenting significant opportunities for regional manufacturers to capitalize on this thriving segment.
Oat-based puffs have gained popularity as a light, crunchy, and satisfying snack option. These snacks are typically made by puffing oats through a high-heat process, creating an airy texture that is easy to consume. Oat puffs are often flavored with a variety of seasonings, including cheese, herbs, or sweet coatings, making them versatile and appealing to a broad audience. They are considered a healthier alternative to traditional fried snacks like potato chips, as they are often baked, lower in fat, and may contain fewer additives. As consumers increasingly prioritize health-conscious snack options, oat-based puffs provide an attractive choice. Therefore, in Germany, 237.40 million units of Oat-based puffs are expected to be utilized by the year 2031.
The Germany market dominated the Europe Oat-based Snacks Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $4.73 billion by 2031. The UK market is experiencing a CAGR of 12% during 2024-2031. Additionally, the France market is expected to exhibit a CAGR of 13.9% during 2024-2031.
Recent trends in food sustainability and environmental consciousness have further propelled the demand for oat-based snacks. Oats exhibit a comparatively minimal environmental impact in relation to other agricultural commodities, necessitating reduced water usage and fewer resources for their cultivation. This sustainability factor resonates with eco-conscious consumers seeking environmentally friendly food choices. Additionally, many oat-based snack brands are adopting sustainable packaging solutions, such as biodegradable or recyclable materials, to further appeal to this segment.
Oat-based snacks have become popular for individuals with food allergies or sensitivities due to their natural absence of common allergens like nuts, dairy, and soy (depending on processing). Brands such as Bob’s Red Mill, Enjoy Life Foods, and MadeGood cater to allergy-sensitive consumers by offering certified allergen-free products, including gluten-free options for those with celiac disease or gluten intolerance. These snacks are also favored by parents seeking safe, nutritious options for children, especially in nut-free school environments. Additionally, the overlap with plant-based eating trends has further boosted the appeal of oat-based snacks, as they align with vegan and dairy-free diets. This inclusivity has enabled oat-based snacks to carve a niche in the market, offering safe, tasty, and nutritious options for a wide range of dietary needs.
Due to rising consumer spending, urbanization, and the quick development of e-commerce, the retail industry in Europe has also been a major factor in the growth of oat-based snacks. In the UK alone, major grocery retailers such as Tesco (26.9% market share), Sainsbury’s (14.6%), Asda (14.1%), and Aldi (9.3%) collectively held 64.9% of the grocery market in 2022, as reported by the Government of the UK. Consumer expenditure on food, drink, and catering reached £254 billion in the same year, highlighting the strong purchasing power in the region. These retail chains feature oat-based snacks, offering various options catering to health-conscious consumers.
Additionally, the food and food processing industry has been instrumental in driving the growth of the oat-based snacks market by fostering innovation, maintaining high product quality, and addressing consumer preferences for healthier options. For instance, the International Trade Administration (ITA) reports that Russia, with its eighth-largest packaged food sector globally, saw a 4.7% increase in food production in 2018, reflecting a growing demand for processed and packaged foods, including oat-based snacks. As Europe’s food processing industry continues to expand and innovate, the oat-based snacks market is expected to grow further, presenting significant opportunities for regional manufacturers to capitalize on this thriving segment.
List of Key Companies Profiled
- General Mills Inc.
- Kellogg Company
- PepsiCo, Inc. (The Quaker Oats Company)
- Mondelez International, Inc.
- Abbott Laboratories
- Clif Bar & Company
- Simply Delicious Inc.
- Nairn's Oatcakes Limited
- The Hain Celestial Group, Inc.
Market Report Segmentation
By Product Type (Volume, Million Units, USD Billion, 2020-2031)- Snack Bar
- Puffs
- Cookies
- Crackers & Toasties
- Hypermarkets & Supermarkets
- Convenience Stores
- Speciality Stores
- Online Stores
- Other Distribution Channels
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Europe Oat-based Snacks Market by Product Type
Chapter 5. Europe Oat-based Snacks Market by Distribution Channel
Chapter 6. Europe Oat-based Snacks Market by Country
Chapter 7. Company Profiles
Companies Mentioned
- General Mills Inc.
- Kellogg Company
- PepsiCo, Inc. (The Quaker Oats Company)
- Mondelez International, Inc.
- Abbott Laboratories
- Clif Bar & Company
- Simply Delicious Inc.
- Nairn's Oatcakes Limited
- The Hain Celestial Group, Inc.
Methodology
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