Europe Rainwear Market Size, Share & Trends Analysis Report By Distribution Channel (Offline and Online), By Material, By Product Type (Jacket, Suits, Pants, and Others), By End User (Men, Women, and Kids), By Country and Growth Forecast, 2024 - 2031

The Europe Rainwear Market would witness market growth of 4.9% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 22.84 million units, showcasing a growth of 20.9% (2020-2023).

Rainwear sales through online distribution channels have seen substantial growth, driven by the increasing popularity of e-commerce and the convenience it offers. Online platforms provide a wide range of rainwear options, from budget-friendly to high-end brands, catering to diverse consumer preferences. The ability to compare products, read reviews, and access detailed product information enhances the shopping experience and drives consumer confidence. Thus, the German online channels registered a volume of 2.67 million units in 2023.



The Germany market dominated the Europe Rainwear Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $325.2 Million by 2031. The UK market is exhibiting a CAGR of 4% during (2024 - 2031). Additionally, The France market would experience a CAGR of 5.8% during (2024 - 2031).

Developing eco-friendly materials and sustainable manufacturing practices has also gained traction, reflecting the growing consumer demand for environmentally responsible products. Brands are increasingly incorporating recycled materials and adopting green production processes, aligning their offerings with the values of environmentally conscious consumers.

Consumers seek functional rainwear and garments that complement their style in today's fashion-conscious world. Brands like Rains and Stutterheim have successfully positioned themselves in the market by offering sleek, minimalist designs that appeal to urban consumers. The trend towards versatile and fashionable rainwear has expanded the market beyond its traditional boundaries, attracting a broader customer base, including outdoor enthusiasts and fashion-forward individuals who prioritize style and practicality.

The Swedish affinity for outdoor activities such as hiking, camping, and skiing, regardless of the weather, drives the need for robust and reliable rainwear. The Swedish population's strong environmental consciousness also encourages the purchase of sustainable rainwear options. Brands like Fjällräven and Didriksons have met this demand by offering durable, eco-friendly rainwear that performs well in Sweden's challenging weather conditions. Hence, the European rainwear market is expected to experience steady growth.

Based on Distribution Channel, the market is segmented into Offline and Online. Based on Material, the market is segmented into Polyester Fabric, Nylon, Vinyl, and Others. Based on Product Type, the market is segmented into Jacket, Suits, Pants, and Others. Based on End User, the market is segmented into Men, Women, and Kids. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Patagonia, Inc.
• Columbia Sportswear Company
• The North Face (VF Outdoor LLC)
• Black Diamond Equipment, Ltd.
• Wildcraft India Private Limited
• NZ Seasonalwear Pvt Ltd.
• Fox Umbrellas Ltd.
• Svenska Regn AB (Stutterheim)
• Ducktail Rainwear
• Marmot Mountain, LLC (Newell Brands, Inc.)

Market Report Segmentation

By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)

• Offline
• Online

By Material (Volume, Thousand Units, USD Billion, 2020-2031)

• Polyester Fabric
• Nylon
• Vinyl
• Others

By Product Type (Volume, Thousand Units, USD Billion, 2020-2031)

• Jacket
• Suits
• Pants
• Others

By End User (Volume, Thousand Units, USD Billion, 2020-2031)

• Men
• Women
• Kids

By Country (Volume, Thousand Units, USD Billion, 2020-2031)

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe