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Europe Retail Media Networks Market Size, Share & Trends Analysis Report By Platform Type, By Industry Vertical, By Advertising Format, By Country and Growth Forecast, 2024 - 2031

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    Report

  • 112 Pages
  • September 2024
  • Region: Europe
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 6010218
The Europe Retail Media Networks Market is expected to witness market growth of 10.1% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Retail Media Networks Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of USD4.10 billion by 2031. The UK market is exhibiting a CAGR of 9.2% during 2024-2031. Additionally, the France market would experience a CAGR of 11% during 2024-2031.



By integrating RMNs with social media platforms, retailers can expand their reach and interact with consumers on platforms where they spend significant time. This may involve sponsored posts, influencer collaborations, or retargeting ads that lead users back to the retailer’s site for purchase. Real-time bidding allows retailers to automate the purchasing and selling of ad space, which is facilitated by the ascendance of programmatic advertising. RMNs can utilize this technology to optimize ad placements across various digital channels, ensuring that brands achieve maximum visibility while minimizing costs.

The adoption of these networks has accelerated rapidly over the past few years and has been influenced by several key factors. Retailers are increasingly forming strategic partnerships with brands to enhance their advertising offerings. By collaborating, retailers can provide brands with tailored advertising solutions that leverage their customer insights, driving mutual growth.

70% of EU internet users reported purchasing goods or services online in 2023, showcasing a strong shift towards e-commerce. This growing trend of online shopping presents an excellent opportunity for these Networks, which facilitate targeted advertising and personalized marketing strategies for brands looking to connect with consumers at key moments in their shopping journeys. This market is experiencing substantial development due to the growing prevalence of mobile phones and the internet in Europe. According to Eurostat, 91% of EU citizens were internet users in 2023, a substantial increase from 67% in 2010.

This surge in internet accessibility indicates a growing digital landscape where consumers are increasingly comfortable engaging in online activities. In conclusion, Europe's growing internet and mobile device penetration is poised to boost the retail media networks market substantially. In an ever-evolving digital landscape, brands increasingly rely on RMNs to enhance visibility, generate sales, and establish significant connections with their target audiences as consumer behaviour transitions to online and mobile shopping.

List of Key Companies Profiled

  • Amazon.com, Inc.
  • Walmart, Inc.
  • eBay, Inc.
  • Home Depot, Inc.
  • The Kroger Co. (Kroger Precision Marketing)
  • Instacart
  • Target Corporation (Target Brands, Inc.)
  • Macy’s, Inc.
  • Best Buy Co., Inc.
  • Wayfair Inc.

Market Report Segmentation

By Platform Type

  • Retailer-Owned Networks
  • Third-Party Networks

By Industry Vertical

  • Consumer Packaged Goods (CPG)
  • Electronics & Technology
  • Apparel & Fashion
  • Grocery & Food Delivery
  • Beauty & Personal Care
  • Other Industry Verticals

By Advertising Format

  • Display Ads
  • Video Ads
  • Sponsored Industry Verticals
  • Other Advertising Formats

By Country

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Retail Media Networks Market, by Platform Type
1.4.2 Europe Retail Media Networks Market, by Industry Vertical
1.4.3 Europe Retail Media Networks Market, by Advertising Format
1.4.4 Europe Retail Media Networks Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2023
4.2 Strategies Deployed in Retail Media Networks Market
4.3 Porter Five Forces Analysis
Chapter 5. Europe Retail Media Networks Market by Platform Type
5.1 Europe Retailer-Owned Networks Market by Country
5.2 Europe Third-Party Networks Market by Country
Chapter 6. Europe Retail Media Networks Market by Industry Vertical
6.1 Europe Consumer Packaged Goods (CPG) Market by Country
6.2 Europe Electronics & Technology Market by Country
6.3 Europe Apparel & Fashion Market by Country
6.4 Europe Grocery & Food Delivery Market by Country
6.5 Europe Beauty & Personal Care Market by Country
6.6 Europe Other Industry Verticals Market by Country
Chapter 7. Europe Retail Media Networks Market by Advertising Format
7.1 Europe Display Ads Market by Country
7.2 Europe Video Ads Market by Country
7.3 Europe Sponsored Industry Verticals Market by Country
7.4 Europe Other Advertising Formats Market by Country
Chapter 8. Europe Retail Media Networks Market by Country
8.1 Germany Retail Media Networks Market
8.1.1 Germany Retail Media Networks Market by Platform Type
8.1.2 Germany Retail Media Networks Market by Industry Vertical
8.1.3 Germany Retail Media Networks Market by Advertising Format
8.2 UK Retail Media Networks Market
8.2.1 UK Retail Media Networks Market by Platform Type
8.2.2 UK Retail Media Networks Market by Industry Vertical
8.2.3 UK Retail Media Networks Market by Advertising Format
8.3 France Retail Media Networks Market
8.3.1 France Retail Media Networks Market by Platform Type
8.3.2 France Retail Media Networks Market by Industry Vertical
8.3.3 France Retail Media Networks Market by Advertising Format
8.4 Russia Retail Media Networks Market
8.4.1 Russia Retail Media Networks Market by Platform Type
8.4.2 Russia Retail Media Networks Market by Industry Vertical
8.4.3 Russia Retail Media Networks Market by Advertising Format
8.5 Spain Retail Media Networks Market
8.5.1 Spain Retail Media Networks Market by Platform Type
8.5.2 Spain Retail Media Networks Market by Industry Vertical
8.5.3 Spain Retail Media Networks Market by Advertising Format
8.6 Italy Retail Media Networks Market
8.6.1 Italy Retail Media Networks Market by Platform Type
8.6.2 Italy Retail Media Networks Market by Industry Vertical
8.6.3 Italy Retail Media Networks Market by Advertising Format
8.7 Rest of Europe Retail Media Networks Market
8.7.1 Rest of Europe Retail Media Networks Market by Platform Type
8.7.2 Rest of Europe Retail Media Networks Market by Industry Vertical
8.7.3 Rest of Europe Retail Media Networks Market by Advertising Format
Chapter 9. Company Profiles
9.1 Amazon.com, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental Analysis
9.1.4 SWOT Analysis
9.2 eBay, Inc.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional Analysis
9.2.4 SWOT Analysis
9.3 Walmart, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Recent strategies and developments
9.3.4.1 Partnerships, Collaborations, and Agreements
9.3.4.2 Product Launches and Product Expansions
9.3.5 SWOT Analysis
9.4 Home Depot, Inc.
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Product Line and Regional Analysis
9.5 The Kroger Co. (Kroger Precision Marketing)
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Recent strategies and developments
9.5.3.1 Partnerships, Collaborations, and Agreements
9.5.3.2 Product Launches and Product Expansions
9.6 Instacart
9.6.1 Company Overview
9.6.2 Recent strategies and developments
9.6.2.1 Partnerships, Collaborations, and Agreements
9.7 Target Corporation (Target Brands, Inc.)
9.7.1 Company Overview
9.7.2 Financial Analysis
9.8 Macy’s, Inc.
9.8.1 Company Overview
9.8.2 Financial Analysis
9.9 Best Buy Co., Inc.
9.9.1 Company Overview
9.10. Wayfair Inc.
9.10.1 Company Overview

Companies Mentioned

Some of the key companies in the Europe Retail Media Networks Market include:
  • Amazon.com, Inc.
  • Walmart, Inc.
  • eBay, Inc.
  • Home Depot, Inc.
  • The Kroger Co. (Kroger Precision Marketing)
  • Instacart
  • Target Corporation (Target Brands, Inc.)
  • Macy’s, Inc.
  • Best Buy Co., Inc.
  • Wayfair Inc.

Methodology

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