The Europe Text Analytics Market is expected to witness market growth of 17.2% CAGR during the forecast period (2024-2031).
The Germany market dominated the Europe Text Analytics Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $2.03 billion by 2031. The UK market is exhibiting a CAGR of 16.3% during 2024-2031. Additionally, the France market is expected to experience a CAGR of 18.2% during 2024-2031.
Another notable factor driving the growth of this market is its broad applicability across diverse industries. Retail and e-commerce enterprises employ text analytics to examine consumer feedback, product evaluations, and social media interactions, thereby enhancing their marketing strategies and product offerings. The healthcare sector benefits from these analytics by processing patient records, clinical notes, and research articles to identify patterns that improve diagnosis and treatment outcomes.
The increasing integration of these analytics with other technologies, such as business intelligence (BI) and customer relationship management (CRM) systems, has further amplified its utility. When combined with BI tools, these analytics provides a comprehensive view of structured and unstructured data, enabling organizations to make holistic and informed decisions. Integration with CRM platforms allows businesses to analyze customer interactions, identify pain points, and personalize engagement strategies, fostering stronger relationships and improving retention rates.
Italy is also experiencing a surge in these analytics adoption, driven by the country’s digital transformation initiatives under the Piano Nazionale di Ripresa e Resilienza (National Recovery and Resilience Plan). This plan allocates substantial resources to promote digitalization across manufacturing, healthcare, and public services. Digital Transition, a key priority of the plan, is expected to significantly boost these analytics adoption, with the market projected to reach 91.7 billion euros by 2025. These analytics is used to improve public sector efficiency and stimulate innovation in private enterprises, making it an integral part of Italy’s modernization efforts. With strong governmental support, sector-specific advancements, and a focus on digitalization, the adoption of these analytics is poised to accelerate across the continent.
The Germany market dominated the Europe Text Analytics Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $2.03 billion by 2031. The UK market is exhibiting a CAGR of 16.3% during 2024-2031. Additionally, the France market is expected to experience a CAGR of 18.2% during 2024-2031.
Another notable factor driving the growth of this market is its broad applicability across diverse industries. Retail and e-commerce enterprises employ text analytics to examine consumer feedback, product evaluations, and social media interactions, thereby enhancing their marketing strategies and product offerings. The healthcare sector benefits from these analytics by processing patient records, clinical notes, and research articles to identify patterns that improve diagnosis and treatment outcomes.
The increasing integration of these analytics with other technologies, such as business intelligence (BI) and customer relationship management (CRM) systems, has further amplified its utility. When combined with BI tools, these analytics provides a comprehensive view of structured and unstructured data, enabling organizations to make holistic and informed decisions. Integration with CRM platforms allows businesses to analyze customer interactions, identify pain points, and personalize engagement strategies, fostering stronger relationships and improving retention rates.
Italy is also experiencing a surge in these analytics adoption, driven by the country’s digital transformation initiatives under the Piano Nazionale di Ripresa e Resilienza (National Recovery and Resilience Plan). This plan allocates substantial resources to promote digitalization across manufacturing, healthcare, and public services. Digital Transition, a key priority of the plan, is expected to significantly boost these analytics adoption, with the market projected to reach 91.7 billion euros by 2025. These analytics is used to improve public sector efficiency and stimulate innovation in private enterprises, making it an integral part of Italy’s modernization efforts. With strong governmental support, sector-specific advancements, and a focus on digitalization, the adoption of these analytics is poised to accelerate across the continent.
List of Key Companies Profiled
- Qualtrics, LLC
- IBM Corporation
- Luminoso Technologies, Inc.
- Megaputer Intelligence, Inc.
- Microsoft Corporation
- Micro Focus International PLC (Open Text Corporation)
- Oracle Corporation
- SAP SE
- SAS Institute Inc.
- Averbis GmbH
Market Report Segmentation
By Component- Software
- Services
- Professional
- Managed
- On-Demand
- On-Premise
- Large Enterprises
- SMEs
- Retail
- BFSI
- Travel & Hospitality
- Media & Entertainment
- Healthcare
- IT & Telecom
- Other Industry Vertical
- Customer Experience
- Marketing
- GRC
- Document Management
- Workforce Management
- Other Application
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Europe Text Analytics Market by Component
Chapter 6. Europe Text Analytics Market by Deployment Type
Chapter 7. Europe Text Analytics Market by Enterprise Size
Chapter 8. Europe Text Analytics Market by Industry Vertical
Chapter 9. Europe Text Analytics Market by Application
Chapter 10. Europe Text Analytics Market by Country
Chapter 11. Company Profiles
Companies Mentioned
- Qualtrics, LLC
- IBM Corporation
- Luminoso Technologies, Inc.
- Megaputer Intelligence, Inc.
- Microsoft Corporation
- Micro Focus International PLC (Open Text Corporation)
- Oracle Corporation
- SAP SE
- SAS Institute Inc.
- Averbis GmbH
Methodology
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