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Europe Immersive Technology Market Size, Share & Trends Analysis Report by Component (Hardware, Software/Platform, Services), Technology, Application, Industry, Country, and Segment Forecasts, 2024-2030

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    Report

  • 90 Pages
  • May 2024
  • Region: Europe
  • Grand View Research
  • ID: 5976453
Description Jump to:
The Europe immersive technology market size is anticipated to reach USD 40.97 billion by 2030 and is projected to grow at a CAGR of 28.2% from 2024 to 2030. Multiple industries in Europe, such as automotive, healthcare, education, entertainment, real estate, retail, and manufacturing, are increasingly adopting immersive technologies for training simulations, product design, and virtual prototyping for marketing campaigns, customer engagement, and virtual events.

Immersive technologies play a key role in the digital transformation strategies of businesses across Europe. Companies prioritize digitalization, innovation, and customer experience enhancement by integrating immersive solutions into their workflows, products, and services. Immersive technologies enable businesses to differentiate themselves, engage audiences, and stay ahead in rapidly evolving markets.

Europe Immersive Technology Market Report Highlights

  • Based on components, the hardware segment led the market with the largest revenue share of 48.5% in 2023. Increased interest in immersive experiences across gaming, education, healthcare, military and defense, manufacturing, and other industries is driving the sales of advanced immersive technology hardware products.
  • Based on technology, the VR segment led the market with the largest revenue share of 46.1% in 2023. The demand for VR is driven by the increasing adoption of VR technology in diverse sectors, including media & entertainment, healthcare, automotive, architecture, and education
  • Based on applications, the training & learning segment led the market with the largest revenue share of 40.0% in 2023 and is expected to maintain its dominance throughout the forecast period. The demand for effective corporate training solutions is driving the demand for training and learning applications
  • Based on industry, the healthcare segment is expected to grow at the fastest CAGR during the forecast period. Regulatory support and government initiatives are fostering the adoption of immersive technology solutions in healthcare across Europe. Regulatory bodies such as the European Medicines Agency (EMA) and national health authorities are increasingly recognizing the potential benefits of immersive technologies in improving healthcare delivery and patient outcomes
  • The UK accounted the market for the largest revenue share of 29.2% in 2023, due to strong adoption and investment in AR and VR technology. The UK's focus on digital transformation across industries drives the adoption of immersive technologies
  • In May 2023, Magic Leap announced USD 500 million in funding to develop its upcoming AR glasses. This significant financial investment is expected to drive Magic Leap's advancements in augmented reality technology. It is anticipated that it will enable the company to innovate and enhance its AR glasses to meet evolving market demands and push the boundaries of immersive experiences for its worldwide users

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Segment Definitions
1.2.1. Component
1.2.2. Technology
1.2.3. Application
1.2.4. Industry
1.2.5. Estimates and Forecasts Timeline
1.3. Research Methodology
1.3.1. Information Procurement
1.3.2. Information or Data Analysis
1.3.3. Market Formulation & Data Visualization
1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
1.4.1. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.1.1. Component Outlook
2.1.2. Technology Outlook
2.1.3. Application Outlook
2.1.4. Industry Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. Europe Immersive Technology Market Variables, Trends & Scope
3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Million)
3.3. Industry Value Chain Analysis
3.4. Market Dynamics
3.4.1. Market Drivers Analysis
3.4.1.1. Increasing Demand for Virtual and Augmented Reality Applications Across Various Industries
3.4.1.2. Technological Advancements and Decreasing Costs of Immersive Hardware
3.4.1.3. Growing Interest in Immersive Experiences and Storytelling
3.4.2. Market Restraints Analysis
3.4.2.1. High Initial Costs and Infrastructure Requirements
3.4.3. Industry Opportunities
3.4.4. Industry Challenges
3.5. Europe Immersive Technology Market Analysis Tools
3.5.1. Porter’s Analysis
3.5.1.1. Bargaining Power of the Suppliers
3.5.1.2. Bargaining Power of the Buyers
3.5.1.3. Threats of Substitution
3.5.1.4. Threats from New Entrants
3.5.1.5. Competitive Rivalry
3.5.2. PESTEL Analysis
3.5.2.1. Political Landscape
3.5.2.2. Economic and Social Landscape
3.5.2.3. Technological Landscape
3.5.2.4. Environmental Landscape
3.5.3. Legal Landscape
Chapter 4. Europe Immersive Technology Market: Component Estimates & Trend Analysis
4.1. Component Movement Analysis & Market Share, 2023 & 2030
4.2. Europe Immersive Technology Market Estimates & Forecast, by Component, 2018 to 2030 (USD Million)
4.3. Hardware
4.3.1. Hardware Market Estimates and Forecasts, 2018-2030 (USD Million)
4.3.2. HMD
4.3.2.1. HMD Market Estimates and Forecasts, 2018-2030 (USD Million)
4.3.3. GTD
4.3.3.1. GTD Market Estimates and Forecasts, 2018-2030 (USD Million)
4.3.4. PDW
4.3.4.1. PDW Market Estimates and Forecasts, 2018-2030 (USD Million)
4.4. Software/Platform
4.4.1. Software/Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
4.5. Services
4.5.1. Services Market Estimates and Forecasts, 2018-2030 (USD Million)
4.6. Professional Services
4.6.1. Professional Services Market Estimates and Forecasts, 2018-2030 (USD Million)
4.7. Managed Services
4.7.1. Managed Services Market Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 5. Europe Immersive Technology Market: Technology Estimates & Trend Analysis
5.1. Technology Movement Analysis & Market Share, 2023 & 2030
5.2. Europe Immersive Technology Market Estimates & Forecast, by Technology, 2018 to 2030 (USD Million)
5.3. Virtual Reality (VR)
5.3.1. Virtual Reality (VR) Market Estimates and Forecasts, 2018-2030 (USD Million)
5.4. Augmented Reality (AR)
5.4.1. Augmented Reality (AR) Market Estimates and Forecasts, 2018-2030 (USD Million)
5.5. Mixed Reality (MR)
5.5.1. Mixed Reality (MR) Market Estimates and Forecasts, 2018-2030 (USD Million)
5.6. Others
5.6.1. Others Market Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 6. Europe Immersive Technology Market: Application Estimates & Trend Analysis
6.1. Application Movement Analysis & Market Share, 2023 & 2030
6.2. Europe Immersive Technology Market Estimates & Forecast, by Application, 2018 to 2030 (USD Million)
6.3. Training & Learning
6.3.1. Training & Learning Market Estimates and Forecasts, 2018-2030 (USD Million)
6.4. Emergency Services
6.4.1. Emergency Services Market Estimates and Forecasts, 2018-2030 (USD Million)
6.5. Product Development
6.5.1. Product Development Market Estimates and Forecasts, 2018-2030 (USD Million)
6.6. Sales & Marketing
6.6.1. Sales & Marketing Market Estimates and Forecasts, 2018-2030 (USD Million)
6.7. Others
6.7.1. Others Market Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 7. Europe Immersive Technology Market: Industry Estimates & Trend Analysis
7.1. Industry Movement Analysis & Market Share, 2023 & 2030
7.2. Europe Immersive Technology Market Estimates & Forecast, by Industry, 2018 to 2030 (USD Million)
7.3. Aerospace & Defense
7.3.1. Aerospace & Defense Market Estimates and Forecasts, 2018-2030 (USD Million)
7.4. Manufacturing
7.4.1. Manufacturing Market Estimates and Forecasts, 2018-2030 (USD Million)
7.5. Automotive
7.5.1. Automotive Market Estimates and Forecasts, 2018-2030 (USD Million)
7.6. Education
7.6.1. Education Market Estimates and Forecasts, 2018-2030 (USD Million)
7.7. Media & Entertainment
7.7.1. Media & Entertainment Market Estimates and Forecasts, 2018-2030 (USD Million)
7.8. Gaming
7.8.1. Gaming Market Estimates and Forecasts, 2018-2030 (USD Million)
7.9. Healthcare
7.9.1. Healthcare Market Estimates and Forecasts, 2018-2030 (USD Million)
7.10. Retail & E-commerce
7.10.1. Retail & E-commerce Market Estimates and Forecasts, 2018-2030 (USD Million)
7.11. Others
7.11.1. Others Market Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 8. Europe Immersive Technology Market: Regional Estimates & Trend Analysis
8.1. Europe Immersive Technology Market Share, by Region, 2023 & 2030 (USD Million)
8.2. Europe
8.2.1. Europe Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
8.2.2. Germany
8.2.2.1. Germany Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
8.2.3. UK
8.2.3.1. UK Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
8.2.4. France
8.2.4.1. France Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
8.2.5. Italy
8.2.5.1. Italy Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
8.2.6. Spain
8.2.6.1. Spain Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 9. Europe Immersive Technology Market- Competitive Landscape
9.1. Recent Developments & Impact Analysis by Key Market Participants
9.2. Company Categorization
9.3. Company Market Positioning
9.4. Company Heat Map Analysis
9.5. Strategy Mapping
9.5.1. Expansion
9.5.2. Mergers & Acquisition
9.5.3. Partnerships & Collaborations
9.5.4. New Product Launches
9.5.5. Research and Development
9.6. Company Profiles
9.6.1. Ariyln
9.6.1.1. Participant’s Overview
9.6.1.2. Financial Performance
9.6.1.3. Product Benchmarking
9.6.1.4. Recent Developments
9.6.2. Holo-Light GmbH
9.6.2.1. Participant’s Overview
9.6.2.2. Financial Performance
9.6.2.3. Product Benchmarking
9.6.2.4. Recent Developments
9.6.3. Immersive Factory
9.6.3.1. Participant’s Overview
9.6.3.2. Financial Performance
9.6.3.3. Product Benchmarking
9.6.3.4. Recent Developments
9.6.4. INITION
9.6.4.1. Participant’s Overview
9.6.4.2. Financial Performance
9.6.4.3. Product Benchmarking
9.6.4.4. Recent Developments
9.6.5. Magic Leap, Inc.
9.6.5.1. Participant’s Overview
9.6.5.2. Financial Performance
9.6.5.3. Product Benchmarking
9.6.5.4. Recent Developments
9.6.6. Mindesk Inc.
9.6.6.1. Participant’s Overview
9.6.6.2. Financial Performance
9.6.6.3. Product Benchmarking
9.6.6.4. Recent Developments
9.6.7. Realcast
9.6.7.1. Participant’s Overview
9.6.7.2. Financial Performance
9.6.7.3. Product Benchmarking
9.6.7.4. Recent Developments
9.6.8. Ubisoft Entertainment
9.6.8.1. Participant’s Overview
9.6.8.2. Financial Performance
9.6.8.3. Product Benchmarking
9.6.8.4. Recent Developments
9.6.9. Unity Technologies
9.6.9.1. Participant’s Overview
9.6.9.2. Financial Performance
9.6.9.3. Product Benchmarking
9.6.9.4. Recent Developments
9.6.10. Varjo
9.6.10.1. Participant’s Overview
9.6.10.2. Financial Performance
9.6.10.3. Product Benchmarking
9.6.10.4. Recent Developments
9.6.11. Virtuix
9.6.11.1. Participant’s Overview
9.6.11.2. Financial Performance
9.6.11.3. Product Benchmarking
9.6.11.4. Recent Developments
List of Tables
Table 1 List of Abbreviations
Table 2 Europe Immersive Technology Market, by Component, 2018-2030 (USD Million)
Table 3 Europe Immersive Technology Market, by Technology, 2018-2030 (USD Million)
Table 4 Europe Immersive Technology Market, by Application, 2018-2030 (USD Million)
Table 5 Europe Immersive Technology Market, by Industry, 2018-2030 (USD Million)
Table 6 UK Immersive Technology Market, by Component, 2018-2030 (USD Million)
Table 7 UK Immersive Technology Market, by Technology, 2018-2030 (USD Million)
Table 8 UK Immersive Technology Market, by Application, 2018-2030 (USD Million)
Table 9 UK Immersive Technology Market, by Industry, 2018-2030 (USD Million)
Table 10 Germany Immersive Technology Market, by Component, 2018-2030 (USD Million)
Table 11 Germany Immersive Technology Market, by Technology, 2018-2030 (USD Million)
Table 12 Germany Immersive Technology Market, by Application, 2018-2030 (USD Million)
Table 13 Germany Immersive Technology Market, by Industry, 2018-2030 (USD Million)
Table 14 France Immersive Technology Market, by Component, 2018-2030 (USD Million)
Table 15 France Immersive Technology Market, by Technology, 2018-2030 (USD Million)
Table 16 France Immersive Technology Market, by Application, 2018-2030 (USD Million)
Table 17 France Immersive Technology Market, by Industry, 2018-2030 (USD Million)
Table 18 Italy Immersive Technology Market, by Component, 2018-2030 (USD Million)
Table 19 Italy Immersive Technology Market, by Technology, 2018-2030 (USD Million)
Table 20 Italy Immersive Technology Market, by Application, 2018-2030 (USD Million)
Table 21 Italy Immersive Technology Market, by Industry, 2018-2030 (USD Million)
Table 22 Spain Immersive Technology Market, by Component, 2018-2030 (USD Million)
Table 23 Spain Immersive Technology Market, by Technology, 2018-2030 (USD Million)
Table 24 Spain Immersive Technology Market, by Application, 2018-2030 (USD Million)
Table 25 Spain Immersive Technology Market, by Industry, 2018-2030 (USD Million)
List of Figures
Figure 1 Market Research Process
Figure 2 Europe Immersive Technology Market Segmentation
Figure 3 Europe Immersive Technology Market Technology Landscape
Figure 4 Information Procurement
Figure 5 Data Analysis Models
Figure 6 Market Formulation and Validation
Figure 7 Data Validating & Publishing
Figure 8 Market Snapshot
Figure 9 Segment Snapshot (1/2)
Figure 10 Segment Snapshot (2/2)
Figure 11 Competitive Landscape Snapshot
Figure 12 Europe Immersive Technology Market Value, 2023 (Revenue, USD Million)
Figure 13 Europe Immersive Technology Market - Value Chain Analysis
Figure 14 Europe Immersive Technology Market - Price Trend Analysis 2017-2030 (Revenue, USD Million)
Figure 15 Europe Immersive Technology Market - Market Dynamics
Figure 16 Europe Immersive Technology Market - PORTER's Analysis
Figure 17 Europe Immersive Technology Market - PESTEL Analysis
Figure 18 Europe Immersive Technology Market Estimates & Forecasts, by Component: Key Takeaways
Figure 19 Europe Immersive Technology Market Share, by Component, 2023 & 2030
Figure 20 Hardware Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 21 HMD Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 22 GTD Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 23 PDW Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 24 Software/platform Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 25 Services Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 26 Professional Services Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 27 Managed Services Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 28 Europe Immersive Technology Market Estimates & Forecasts, by Technology: Key Takeaways
Figure 29 Europe Immersive Technology Market Share, by Technology, 2023 & 2030
Figure 30 Virtual Reality (VR) Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 31 Augmented Reality (AR) Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 32 Mixed Reality (MR) Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 33 Others Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 34 Europe Immersive Technology Market Estimates & Forecasts, by Application: Key Takeaways
Figure 35 Europe Immersive Technology Market Share, by Application, 2023 & 2030
Figure 36 Training & Learning Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 37 Emergency Services Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 38 Product Development Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 39 Sales & Marketing Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 40 Others Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 41 Europe Immersive Technology Market Estimates & Forecasts, by Industry: Key Takeaways
Figure 42 Europe Immersive Technology Market Share, by Industry, 2023 & 2030
Figure 43 Aerospace & Defense Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 44 Manufacturing Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 45 Automotive Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 46 Education Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 47 Media & Entertainment Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 48 Gaming Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 49 Healthcare Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 50 Retail & E-commerce Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 51 Others Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 52 Key Company Categorization
Figure 53 Company Market Positioning
Figure 54 Strategy Mapping

Companies Mentioned

  • Ariyln
  • Holo-Light GmbH
  • Immersive factory
  • INITION
  • Magic Leap, Inc.
  • Mindesk Inc.
  • Realcast
  • Ubisoft Entertainment
  • Unity Technologies
  • Varjo
  • Virtuix

Methodology

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About the Virtual Reality Market

The Virtual Reality (VR) market is a subset of the larger Virtual and Augmented Reality (AR/VR) industry. It is focused on the development and sale of hardware and software products that enable users to experience immersive, computer-generated environments. VR technology is used in a variety of applications, including gaming, entertainment, education, healthcare, and industrial training. VR hardware typically consists of a headset, controllers, and tracking systems. The headset is the most important component, as it is responsible for displaying the virtual environment. Controllers and tracking systems allow users to interact with the environment. Software is also an important component of the VR market. This includes content creation tools, game engines, and applications that enable users to experience the virtual environment. The VR market is highly competitive, with a number of companies offering products and services. Some of the major players in the market include Oculus, HTC, Sony, Microsoft, Samsung, and Google. Show Less Read more

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