Aiming to improve consumer interactions, increase sales, and improve the customer experience, augmented reality (AR) integration is increasing in marketing. AR is a cutting-edge tool that enables marketing brands to communicate with customers via their mobile devices. In addition, it develops a fresh digital experience that strengthens the bonds between customers and marketing brands (both online and offline).
With 360° video, viewers may adjust the video display to any desired angle, making it immersive and interesting. The demand for 360° video is anticipated to rise during the forecast period as a result of the convenience that viewing videos from a variety of conceivable perspectives has brought to viewers. To improve the viewing experience for consumers, many of the biggest video streaming services around the world are introducing their 360° video platforms.
The developing economies of the European continent include Germany, France, the United Kingdom, and Italy. Because of the higher living conditions in Western Europe, there is a desire for cutting-edge technological solutions. A stronger regional economy makes it easier to implement other cutting-edge technologies like 360-degree video as well as AR/VR. The UK presents enormous prospects for investors, with growth expected to exceed £62.5 billion by 2030. Hence, the availability of virtual reality (VR), over-the-top (OTT), and e-sports media are some of the reasons anticipated to increase the relevance of the market in the region throughout the projection period.
The Germany market dominated the Europe Volumetric Video Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $765.2 million by 2030. The UK market is estimated to grow a CAGR of 25.2% during (2023-2030). Additionally, The France market would experience a CAGR of 27.2% during (2023-2030).
Based on Application, the market is segmented into Sports, Events, & Entertainment, Medical, Signage & Advertisement, Education & Training, and Others. Based on Volumetric Capture, the market is segmented into Hardware, Software, and Services. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Intel Corporation, Sony Corporation, Google LLC (Alphabet Inc.), Unity Software, Inc., Metastage, 4D VIEW SOLUTIONS SAS, Stereolabs, Inc., and IO Industries Inc.
Scope of the Study
By Application
- Sports, Events, & Entertainment
- Medical
- Signage & Advertisement
- Education & Training
- Others
By Volumetric Capture
- Hardware
- Software
- Services
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- Microsoft Corporation
- Intel Corporation
- Sony Corporation
- Google LLC (Alphabet Inc.)
- Unity Software, Inc.
- Metastage
- 4D VIEW SOLUTIONS SAS
- Stereolabs, Inc.
- IO Industries Inc.
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- Exhaustive coverage
- The highest number of Market tables and figures
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Table of Contents
Companies Mentioned
- Microsoft Corporation
- Intel Corporation
- Sony Corporation
- Google LLC (Alphabet Inc.)
- Unity Software, Inc.
- Metastage
- 4D VIEW SOLUTIONS SAS
- Stereolabs, Inc.
- IO Industries Inc.
Methodology
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