The Europe workwear market was valued at US$ 9.49 billion in 2022 and is expected to reach US$ 15.90 billion by 2030; it is estimated to register at a CAGR of 6.7% from 2022 to 2030.
Key manufacturers in the region have partnered with online retailers such as Amazon and Alibaba to deliver bulk industrial products such as personal protective equipment to industries and individual consumers. Additionally, with the increasing penetration of online shopping, manufacturers are indulged in direct-to-customer (D2C) distribution channel, by launching their own online retail sites and eliminating the need to invest in expensive marketing and distribution infrastructure. Through these websites, manufacturers take bulk orders from end-use industries and sell products to customers. Thus, the consumers' increasing dependency on e-commerce services and the adoption of the D-to-C strategy by manufacturers are expected to open lucrative opportunities for the workwear market growth in the coming years.
The increasing number of construction sites in Europe and the uncertainty of the pandemic resulted in an increasingly intense need for protective workwear, driving the market's growth. The developed supply chain and high-quality control drive the Western European workwear market. According to the Centre for the Promotion of Imports from Developing Countries (CBI) 2021 report, Germany, France, the Netherlands, Belgium, Italy, and Poland were Europe's top workwear import markets in 2020. As the region follows sustainability trends, durability, and high corporate and social accountability, the adoption of workwear is expected to increase during the forecast period.
Moreover, the rise in occupational accidents in Europe will likely fuel the demand for healthcare and the construction-related workwear market. According to Eurostat's January 2022 report, there were 3,408 fatal accidents at work in Europe during 2019, an increase of 76 deaths compared to 2018. In 2019, more than a fifth of all fatal accidents in the E.U. were witnessed within the construction sector. Occupational accidents are one of the leading causes of death in Europe. Further, a surge in occupational fatality and injuries and a growing number of senior working professionals are also influencing the market growth.
Europe is a base for the leading players who deal with producing and consuming workwear, such as Alisco Group, Alexandra, Fristads Kansas Group, and Hultafors Group. The increasing competition among manufacturers, processors, and importers is further driving the growth of the workwear market. Also, collaboration and partnerships are propelling the market growth in the region. For instance, in April 2021, Alexandra partnered with the charity ELITE Supported Employment to supply PPE for NHS Wales.
Adoption of E-commerce Sales Channel Drives Europe Workwear Market
The organized retail sector has undergone a massive transformation recently. The emergence of e-commerce has resulted in considerable changes in how people shop and spend their money. A rise in penetration of smartphones and the internet, easy access to emerging technologies, a surge in purchasing power, and convenience provided by online retail shopping platforms from anywhere at any time are a few of the major factors bolstering the growth of e-commerce.Key manufacturers in the region have partnered with online retailers such as Amazon and Alibaba to deliver bulk industrial products such as personal protective equipment to industries and individual consumers. Additionally, with the increasing penetration of online shopping, manufacturers are indulged in direct-to-customer (D2C) distribution channel, by launching their own online retail sites and eliminating the need to invest in expensive marketing and distribution infrastructure. Through these websites, manufacturers take bulk orders from end-use industries and sell products to customers. Thus, the consumers' increasing dependency on e-commerce services and the adoption of the D-to-C strategy by manufacturers are expected to open lucrative opportunities for the workwear market growth in the coming years.
Europe Workwear Market Overview
The Europe workwear market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The expenditure on workers' safety in these countries is rising considerably. Also, the countries have an advanced business infrastructure, which further contributes to market growth. Some of the most significant trends in this market include the development of more versatile and wearable pieces, sustainable clothing, and embedded new technologies. Since the COVID-19 pandemic in Europe, legislation for employees has constantly been evolving, and businesses cover their employees' safety and health expenses.The increasing number of construction sites in Europe and the uncertainty of the pandemic resulted in an increasingly intense need for protective workwear, driving the market's growth. The developed supply chain and high-quality control drive the Western European workwear market. According to the Centre for the Promotion of Imports from Developing Countries (CBI) 2021 report, Germany, France, the Netherlands, Belgium, Italy, and Poland were Europe's top workwear import markets in 2020. As the region follows sustainability trends, durability, and high corporate and social accountability, the adoption of workwear is expected to increase during the forecast period.
Moreover, the rise in occupational accidents in Europe will likely fuel the demand for healthcare and the construction-related workwear market. According to Eurostat's January 2022 report, there were 3,408 fatal accidents at work in Europe during 2019, an increase of 76 deaths compared to 2018. In 2019, more than a fifth of all fatal accidents in the E.U. were witnessed within the construction sector. Occupational accidents are one of the leading causes of death in Europe. Further, a surge in occupational fatality and injuries and a growing number of senior working professionals are also influencing the market growth.
Europe is a base for the leading players who deal with producing and consuming workwear, such as Alisco Group, Alexandra, Fristads Kansas Group, and Hultafors Group. The increasing competition among manufacturers, processors, and importers is further driving the growth of the workwear market. Also, collaboration and partnerships are propelling the market growth in the region. For instance, in April 2021, Alexandra partnered with the charity ELITE Supported Employment to supply PPE for NHS Wales.
Europe Workwear Market Segmentation
The Europe workwear market is segmented based on product type, category, distribution channel, end use, and country.- Based on product type, the Europe workwear market is bifurcated into topwear, bottomwear, and coveralls. The topwear segment held the largest share in 2022.
- In terms of category, the Europe workwear market is segmented into men, women, and unisex. The men segment held the largest share in 2022.
- Based on distribution channel, the Europe workwear market is segmented into wholesalers, supermarkets and hypermarkets, specialty stores, and online platforms. The supermarkets and hypermarkets segment held the largest share in 2022.
- By end use, the Europe workwear market is segmented into construction, oil and gas, chemicals, healthcare, and others. The others segment held the largest share in 2022.
- Based on country, the Europe workwear market is categorized into Germany, the UK, France, Russia, Spain, Poland, Latvia, Lithuania, Sweden, Norway, Denmark, Czech Republic, Estonia, the Netherlands, Ireland, Finland, Portugal, and the Rest of Europe. The UK dominated the Europe workwear market in 2022.
Table of Contents
1. Introduction
2. Executive Summary
3. Research Methodology
4. Europe Workwear Market Landscape
5. Europe Workwear Market - Key Market Dynamics
6. Workwear Market - Europe Market Analysis
7. Europe Workwear Market Analysis - Product Type
8. Europe Workwear Market Analysis - Category
9. Europe Workwear Market Analysis - Distribution Channel
10. Europe Workwear Market Analysis - End Use
11. Europe Workwear Market -Country Analysis
12. Industry Landscape
13. Company Profiles
14. Appendix
Companies Mentioned
- Carhattt, Inc.
- ARAMARK
- Alisco Group
- Alexandra
- 3M
- A. LAFONT SAS
- Fristads Kansas Group
- Honeywell International Inc.
- Hultafors Group AB
- Lakeland Industries Inc.
