North America Workwear Market Forecast to 2030 - Regional Analysis - by Product Type, Category, Distribution Channel and End Use

The North America workwear market was valued at US$ 11.24 billion in 2022 and is expected to reach US$ 17.32 billion by 2030; it is estimated to register at a CAGR of 5.6% from 2022 to 2030.

Increasing Product Innovation with the Latest Technologies Fuels North America Workwear Market

The workwear industry is constantly innovating, driven by changes in the global market, and the rising trend of technological innovation supports the growth. The rise in demand for lighter protective apparel and equipment due to the increasing focus on comfort, safety, and durability is anticipated to drive the market in the region. The key producers continually seek ways to increase efficiency, boost quality, and increase overall productivity. They are incorporating better properties in their fabric and enhanced breathability to improve the wearer's comfort and prevent workplace hazards. Also, the growing need for lighter workwear has driven textile innovations, ultimately leading to garment design modifications.

For instance, DuPont Kevlar continually encourages innovations in thermal and mechanical protection that are revolutionizing personal protective equipment (PPE) for hand protection. Additionally, in June 2019, Carhartt, Inc. received a patent for its Full Swing technology. This technology is aimed to incorporate a concealed stretch-back layer that improves mobility by providing a more excellent range of motion while maintaining the integrity and function of the garment.

Moreover, companies operating in the healthcare North America workwear market are developing new and innovative reusable personal protective equipment to decrease medical waste and the overall cost of PPE. Thus, increasing product innovation with new technology by various key manufacturers is emerging as a significant trend in the overall North America workwear market.

North America Workwear Market Overview

Increasing cases of occupational injuries, an increase in the number of surgeries and occupational deaths, high demand for safety apparel, growing expenditure on work safety by the end users such as oil and gas, food, and automotive, and the presence of significant market players are some of the prominent factors propelling the workwear market growth in North America. In addition, stringent government regulations in the region regarding the safety of working professionals in factories and on-site workers, coupled with penalties for non-compliance with the standards, augmented the adoption of workwear.

The rise in demand for industrial workwear, mainly from oil & gas, chemical, construction, healthcare, and other industries, is fueling the market growth in the region. Workers across these industries are exposed to various risks owing to the nature of the job or task. Therefore, these industries require functional and high-performance workwear that endure such extremities at the workplace.

Further, the demand for workwear in the healthcare industry escalated in North America owing to the COVID-19 pandemic. The U.S. enacted special laws such as the Defense Production Act (DPA) to enhance the production of personal protective equipment and restrict the export of scarce medical resources for domestic use during the pandemic. Also, manufacturers are investing significantly in research and development activities to cater to the market's growth and offer high-quality products in North America. Further, 3M, Aramark, and Lakeland, Inc. are the prominent players operating in the region.

Further, regional manufacturers are investing large amounts in the research and development of industrial workwear, which boosts the market for industrial workwear in the North American region. Also, the new product launches are anticipated to propel regional market growth. For instance, Carhartt, Inc., on March 4, 2022, launched Force Relaxed Fit Pocket T-Shirt workwear for construction industry workers to combat hotter days and more challenging work. The T-shirt has mesh panel technology, a dropped tail hem for increased coverage, 25 UPF sun protection, and enhanced stretch.

North America Workwear Market Segmentation

The North America workwear market is segmented based on product type, category, end use, and country.

• Based on product type, the North America workwear market is categorized into topwear, bottomwear, and coveralls. The topwear segment held the largest share in 2022.
• In terms of category, the North America workwear market is segmented into men, women, and unisex. The men segment held the largest share in 2022.
• Based on distribution channel, the North America workwear market is segmented into wholesalers, supermarkets and hypermarkets, specialty stores, and online platforms. The supermarkets and hypermarkets segment held the largest share in 2022.
• By end use, the North America workwear market is segmented into construction, oil and gas, chemicals, healthcare, and others. The others segment held the largest share in 2022.
• Based on country, the North America workwear market is categorized into the US, Canada, and Mexico. The US dominated the North America workwear market in 2022.

Carhattt, Inc., ARAMARK, Alisco Group, Alexandra, 3M, Honeywell International Inc., and Lakeland Industries Inc are some of the leading companies operating in the North America workwear market.