Faith-Based Tourism Market Report 2024

This Faith-Based Tourism market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The faith-based tourism market size has grown rapidly in recent years. It will grow from $12.29 billion in 2023 to $13.55 billion in 2024 at a compound annual growth rate (CAGR) of 10.2%. The growth during the historic period can be attributed to the development of major religious pilgrimage routes, the establishment of significant global religious sites, increased globalization and cultural exchange, the spread of major world religions, historical events and conflicts that have brought attention to key religious sites, the rise of interfaith dialogue and cooperation, and the preservation and promotion of ancient religious traditions and festivals.

The faith-based tourism market size is expected to see rapid growth in the next few years. It will grow to $20.15 billion in 2028 at a compound annual growth rate (CAGR) of 10.4%. The anticipated growth in the forecast period can be attributed to a rising global interest in spiritual enrichment, increased promotions for religious travel, expanding cultural exchange programs, better accessibility to remote pilgrimage sites, improvements in infrastructure at religious sites, and greater awareness of global religious events. Major trends expected during this period include digitalization through virtual tours, eco-friendly pilgrimage options, the integration of augmented reality at religious sites, the development of immersive cultural exchanges, and innovations in personalized spiritual experiences.

The increasing interest in spiritual and religious motivations is expected to drive the growth of the faith-based tourism market. This motivation involves the inner drive or inspiration that leads individuals to engage in practices, activities, or behaviors aligned with their spiritual or religious beliefs. Factors such as cultural shifts, economic uncertainties, personal and global crises, technological advancements providing access to spiritual content, and a collective search for meaning and community contribute to this trend. As a result, there is growing demand for pilgrimages, visits to sacred sites, participation in religious ceremonies, and engagement with cultural heritage, fostering interest in travel experiences that offer spiritual fulfillment and deeper connections to faith traditions. For example, the Ministry of Tourism, an India-based government agency, reported in April 2024 that religious tourism participants reached 1.43 billion in 2022, more than double the 677 million recorded in 2021. Thus, the rise in spiritual and religious motivations is fueling the growth of the faith-based tourism market.

Leading companies in the faith-based tourism market are developing innovative solutions, such as online platforms for spiritual tourism, to enhance trip planning, personalize travel experiences, and connect travelers with a wide range of religious and spiritual activities and destinations. These digital platforms are designed to facilitate and improve the planning, booking, and experiencing of travel related to spiritual and religious activities. They typically offer services tailored to those seeking spiritual growth, religious experiences, or visits to sacred sites. For instance, in October 2023, EaseMyTrip, an India-based travel company, launched EasyDarshan, an online platform aimed at enhancing spiritual tourism in India. This platform provides curated pilgrimage packages that include transportation, accommodation, guided tours, and special pujas to meet travelers' spiritual needs.

In September 2023, Wego, a Singapore-based travel company, acquired Travelstop for an undisclosed amount. This acquisition is intended to combine resources and expertise to transform corporate travel management and support the growth and development of the travel industry in the Middle East and Asia-Pacific regions. Travelstop is a Singapore-based company offering domestic and international packages, including promotional, spiritual, and group tours.

Major companies operating in the faith-based tourism market are Booking Holdings Inc., Expedia Group Inc., Airbnb Inc., Abercrombie & Kent USA LLC, Kesari Tours Pvt Ltd, Tauck, Brightspark Travel Inc., Globus Tours, Amiel Tours Ltd., Indus Travels Inc., Go Thailand Tours, Pilrimage Tour, Gil Travel Group, Bestway Tours & Safaris Pvt. Ltd, Heritage Tours & Travels, 206 Tours Inc., N.S. Travel & Tours Co. Ltd, Martin Randall Travel Ltd., ACE Cultural Tours, Israel Travel Providers LLC, Regina Tours, Catholic Travel Centre, Cox & Kings Ltd., Maranatha Tours, SpainTOP.

Europe was the largest region in the faith-based tourism market in 2023. The regions covered in the faith-based tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the faith-based tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Faith-based tourism involves traveling for religious purposes or activities, such as visiting destinations of religious significance, participating in faith-based events, or engaging in spiritual practices. This type of tourism can provide deep spiritual experiences, cultural enrichment, and a sense of community among those with similar beliefs.

The main categories in the faith-based tourism market include pilgrimages, religious and heritage tours, day trips and local getaways, museums, and other types. Pilgrimages involve journeys to sacred places or sites of religious importance. Booking options include phone reservations, online bookings, and in-person bookings. Travelers can be categorized as independent, tour groups, or package travelers, with applications covering both domestic and international travel.

The faith-based tourism market research report is one of a series of new reports that provides faith-based tourism market statistics, including the faith-based tourism industry global market size, regional shares, competitors with faith-based tourism market share, detailed faith-based tourism market segments, market trends, and opportunities, and any further data you may need to thrive in the faith-based tourism industry. These faith-based tourism market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The faith-based tourism market includes revenues earned by entities by providing services such as tour operators, travel agencies, hospitality services, spiritual guidance, interpretation services, and cultural immersion activities tailored to religious or spiritual travel experiences. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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