Faith-Based Tourism Market Report 2026

The faith-based tourism market size has grown rapidly in recent years. It will grow from $14.93 billion in 2025 to $16.46 billion in 2026 at a compound annual growth rate (CAGR) of 10.3%. The growth in the historic period can be attributed to rising global religious participation, growth of pilgrimage travel traditions, expansion of religious infrastructure, increasing affordability of international travel, development of organized faith-based tour operators.

The faith-based tourism market size is expected to see rapid growth in the next few years. It will grow to $24.3 billion in 2030 at a compound annual growth rate (CAGR) of 10.2%. The growth in the forecast period can be attributed to increasing investments in digital tourism platforms, rising focus on sustainable religious tourism, expansion of cross-border pilgrimage routes, growing demand for experiential spiritual travel, increasing collaboration between tourism boards and religious institutions. Major trends in the forecast period include growing adoption of online and mobile booking platforms, increasing demand for personalized spiritual travel experiences, rising integration of digital pilgrimage planning tools, expansion of eco-friendly faith tourism initiatives, enhanced focus on cultural and heritage preservation.

The increasing emphasis on spiritual and religious motivation is expected to drive the growth of the faith-based tourism market in the coming years. Spiritual and religious motivation refers to the internal inspiration that encourages individuals to participate in practices and activities rooted in their faith or spiritual beliefs. This motivation is influenced by cultural changes, economic uncertainty, personal and global crises, and technological advancements that provide broader access to spiritual content, along with a collective search for meaning, purpose, and connection. Spiritual and religious motivation supports the expansion of faith-based tourism by boosting demand for pilgrimages, visits to holy sites, participation in religious ceremonies, and engagement with cultural heritage - all of which promote interest in travel experiences offering spiritual fulfillment and deeper connections to faith traditions. For example, in January 2025, the Pilgrim’s Office in Santiago de Compostela, a Spain-based official pilgrimage authority, reported that 499,239 pilgrims received completion certificates in 2024, compared with 446,082 in 2023. Therefore, the rise in spiritual and religious motivation is fueling growth in the faith-based tourism market.

Leading companies in the faith-based tourism market are developing innovative solutions, such as online platforms for spiritual tourism, to enhance trip planning, personalize travel experiences, and connect travelers with a wide range of religious and spiritual activities and destinations. These digital platforms are designed to facilitate and improve the planning, booking, and experiencing of travel related to spiritual and religious activities. They typically offer services tailored to those seeking spiritual growth, religious experiences, or visits to sacred sites. For instance, in October 2023, EaseMyTrip, an India-based travel company, launched EasyDarshan, an online platform aimed at enhancing spiritual tourism in India. This platform provides curated pilgrimage packages that include transportation, accommodation, guided tours, and special pujas to meet travelers' spiritual needs.

In September 2023, Wego, a Singapore-based travel company, acquired Travelstop for an undisclosed amount. This acquisition is intended to combine resources and expertise to transform corporate travel management and support the growth and development of the travel industry in the Middle East and Asia-Pacific regions. Travelstop is a Singapore-based company offering domestic and international packages, including promotional, spiritual, and group tours.

Major companies operating in the faith-based tourism market are Booking Holdings Inc., Expedia Group Inc., Airbnb Inc., Abercrombie & Kent USA LLC, Kesari Tours Pvt Ltd, Tauck, Brightspark Travel Inc., Globus Tours, Amiel Tours Ltd., Indus Travels Inc., Go Thailand Tours, Pilrimage Tour, Gil Travel Group, Bestway Tours & Safaris Pvt. Ltd, Heritage Tours & Travels, 206 Tours Inc., N.S. Travel & Tours Co. Ltd, Martin Randall Travel Ltd., ACE Cultural Tours, Israel Travel Providers LLC, Regina Tours, Catholic Travel Centre, Maranatha Tours, SpainTOP.

Europe was the largest region in the faith-based tourism market in 2025. The regions covered in the faith-based tourism market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the faith-based tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The faith-based tourism market includes revenues earned by entities by providing services such as tour operators, travel agencies, hospitality services, spiritual guidance, interpretation services, and cultural immersion activities tailored to religious or spiritual travel experiences. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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