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Fresh Food in Germany

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    Report

  • 68 Pages
  • March 2024
  • Region: Germany
  • Euromonitor International
  • ID: 3428061
As the effects of the pandemic gradually waned and had little impact on consumers and their purchasing patterns in 2023, inflation and price increases took the lead as the main socioeconomic factors shaping demand for fresh food in Germany. Despite inflationary pressures marginally weakening compared to 2022, consumers still kept in mind budgeting and tried to save money when buying basic products such as meat and vegetables.

The Fresh Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2019-2023, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fresh Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

FRESH FOOD IN GERMANY
EXECUTIVE SUMMARY
  • Fresh food in 2023: The big picture
  • 2023 key trends
  • Retailing developments
  • What next for fresh food?
MARKET DATA
  • Table 1 Total Sales of Fresh Food by Category: Total Volume 2018-2023
  • Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
  • Table 3 Retail Sales of Fresh Food by Category: Volume 2018-2023
  • Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
  • Table 5 Retail Sales of Fresh Food by Category: Value 2018-2023
  • Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2018-2023
  • Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 8 Retail Distribution of Fresh Food by Format: % Volume 2018-2023
  • Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2023-2028
  • Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2023-2028
  • Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2023-2028
  • Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2023-2028
  • Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2023-2028
  • Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MEAT IN GERMANYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Meat consumption continues to decline in 2023
  • Pork remains most popular meat in Germany
PROSPECTS AND OPPORTUNITIES
  • Further decline in meat consumption over forecast period with greater focus on quality over quantity
  • Ethical farming methods and meat production expected to shape demand
  • Summary 2 Major Processors of Meat 2023
CATEGORY DATA
  • Table 15 Total Sales of Meat by Category: Total Volume 2018-2023
  • Table 16 Total Sales of Meat by Category: % Total Volume Growth 2018-2023
  • Table 17 Retail Sales of Meat by Category: Volume 2018-2023
  • Table 18 Retail Sales of Meat by Category: % Volume Growth 2018-2023
  • Table 19 Retail Sales of Meat by Category: Value 2018-2023
  • Table 20 Retail Sales of Meat by Category: % Value Growth 2018-2023
  • Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 22 Forecast Sales of Meat by Category: Total Volume 2023-2028
  • Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2023-2028
  • Table 24 Forecast Retail Sales of Meat by Category: Volume 2023-2028
  • Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2023-2028
  • Table 26 Forecast Retail Sales of Meat by Category: Value 2023-2028
  • Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2023-2028
FISH AND SEAFOOD IN GERMANYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Multiple factors contribute to decline of fish and seafood consumption in Germany
  • Discounters remains most popular channel for buying fish
PROSPECTS AND OPPORTUNITIES
  • Sustainability and ethical sourcing can be a way to increase future fish consumption
  • Seafood to see varied development
  • Summary 3 Major Processors of Fish and Seafood 2023
CATEGORY DATA
  • Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2018-2023
  • Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2018-2023
  • Table 30 Retail Sales of Fish and Seafood by Category: Volume 2018-2023
  • Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2018-2023
  • Table 32 Retail Sales of Fish and Seafood by Category: Value 2018-2023
  • Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2018-2023
  • Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2023-2028
  • Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2023-2028
  • Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2023-2028
  • Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2023-2028
  • Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2023-2028
  • Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2023-2028
PULSES IN GERMANYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Peas remain one of the most popular pulses for Germans
  • Beans are gaining popularity in foodservice and institutions
PROSPECTS AND OPPORTUNITIES
  • Germany explores global flavours and culinary diversity
  • Protein Crop Strategy aims to enhance local production
  • Summary 4 Major Processors of Pulses 2023
CATEGORY DATA
  • Table 41 Total Sales of Pulses by Category: Total Volume 2018-2023
  • Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2018-2023
  • Table 43 Retail Sales of Pulses by Category: Volume 2018-2023
  • Table 44 Retail Sales of Pulses by Category: % Volume Growth 2018-2023
  • Table 45 Retail Sales of Pulses by Category: Value 2018-2023
  • Table 46 Retail Sales of Pulses by Category: % Value Growth 2018-2023
  • Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2023-2028
  • Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2023-2028
  • Table 50 Forecast Retail Sales of Pulses by Category: Volume 2023-2028
  • Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2023-2028
  • Table 52 Forecast Retail Sales of Pulses by Category: Value 2023-2028
  • Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2023-2028
VEGETABLES IN GERMANYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail volumes of vegetables marginally decline in 2023
  • The most consumed vegetables in Germany remain stable
PROSPECTS AND OPPORTUNITIES
  • Organic vegetables set to regain consumers’ interest once inflation eases
  • Appeal of sustainability expected to be key for vegetables in Germany
  • Summary 5 Major Processors of Vegetables 2023
CATEGORY DATA
  • Table 54 Total Sales of Vegetables by Category: Total Volume 2018-2023
  • Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2018-2023
  • Table 56 Retail Sales of Vegetables by Category: Volume 2018-2023
  • Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2018-2023
  • Table 58 Retail Sales of Vegetables by Category: Value 2018-2023
  • Table 59 Retail Sales of Vegetables by Category: % Value Growth 2018-2023
  • Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2023-2028
  • Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2023-2028
  • Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2023-2028
  • Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2023-2028
  • Table 65 Forecast Retail Sales of Vegetables by Category: Value 2023-2028
  • Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2023-2028
STARCHY ROOTS IN GERMANYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail demand for starchy roots continues to decline in 2023
  • Potato consumption decreases but maintains its status in Germany
PROSPECTS AND OPPORTUNITIES
  • Further growth for sweet potatoes due to foodservice channel
  • Other roots to gain relevance as culinary cultures diversify
  • Summary 6 Major Processors of Starchy Roots 2023
CATEGORY DATA
  • Table 67 Total Sales of Starchy Roots by Category: Total Volume 2018-2023
  • Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2018-2023
  • Table 69 Retail Sales of Starchy Roots by Category: Volume 2018-2023
  • Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2018-2023
  • Table 71 Retail Sales of Starchy Roots by Category: Value 2018-2023
  • Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2018-2023
  • Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2023-2028
  • Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2023-2028
  • Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2023-2028
  • Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2023-2028
  • Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2023-2028
  • Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2023-2028
FRUITS IN GERMANYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail volumes of fruits fall in 2023 due to different socioeconomic factors
  • Bananas, apples and oranges remain most popular fruits in Germany
PROSPECTS AND OPPORTUNITIES
  • Organic fruit consumption to remain of interest despite inflationary concerns
  • Sustainable concerns and regionality goals expected to favour fruits
  • Summary 7 Major Processors of Fruits 2023
CATEGORY DATA
  • Table 80 Total Sales of Fruits by Category: Total Volume 2018-2023
  • Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2018-2023
  • Table 82 Retail Sales of Fruits by Category: Volume 2018-2023
  • Table 83 Retail Sales of Fruits by Category: % Volume Growth 2018-2023
  • Table 84 Retail Sales of Fruits by Category: Value 2018-2023
  • Table 85 Retail Sales of Fruits by Category: % Value Growth 2018-2023
  • Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2023-2028
  • Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2023-2028
  • Table 89 Forecast Retail Sales of Fruits by Category: Volume 2023-2028
  • Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2023-2028
  • Table 91 Forecast Retail Sales of Fruits by Category: Value 2023-2028
  • Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2023-2028
NUTS IN GERMANYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflation poses challenges for nut availability and affordability
  • Peanuts remain most popular nut type in Germany
PROSPECTS AND OPPORTUNITIES
  • Health trends will drive greater nut consumption over forecast period
  • Climate change accelerates nut farming in Germany
  • Summary 8 Major Processors of Nuts 2023
CATEGORY DATA
  • Table 93 Total Sales of Nuts by Category: Total Volume 2018-2023
  • Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2018-2023
  • Table 95 Retail Sales of Nuts by Category: Volume 2018-2023
  • Table 96 Retail Sales of Nuts by Category: % Volume Growth 2018-2023
  • Table 97 Retail Sales of Nuts by Category: Value 2018-2023
  • Table 98 Retail Sales of Nuts by Category: % Value Growth 2018-2023
  • Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2023-2028
  • Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2023-2028
  • Table 102 Forecast Retail Sales of Nuts by Category: Volume 2023-2028
  • Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2023-2028
  • Table 104 Forecast Retail Sales of Nuts by Category: Value 2023-2028
  • Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2023-2028
EGGS IN GERMANYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Egg consumption remains strong due to versatility and affordability
  • Eggs are a vital and cost-effective protein source amid inflation
PROSPECTS AND OPPORTUNITIES
  • Stable growth for eggs as consumers become aware of their nutrient-rich benefits
  • Organic eggs reflect consumers’ emphasis on health and sustainability
  • Summary 9 Major Processors of Eggs 2023
CATEGORY DATA
  • Table 106 Total Sales of Eggs: Total Volume 2018-2023
  • Table 107 Total Sales of Eggs: % Total Volume Growth 2018-2023
  • Table 108 Retail Sales of Eggs: Volume 2018-2023
  • Table 109 Retail Sales of Eggs: % Volume Growth 2018-2023
  • Table 110 Retail Sales of Eggs: Value 2018-2023
  • Table 111 Retail Sales of Eggs: % Value Growth 2018-2023
  • Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 113 Forecast Total Sales of Eggs: Total Volume 2023-2028
  • Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2023-2028
  • Table 115 Forecast Retail Sales of Eggs: Volume 2023-2028
  • Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2023-2028
  • Table 117 Forecast Retail Sales of Eggs: Value 2023-2028
  • Table 118 Forecast Retail Sales of Eggs: % Value Growth 2023-2028
SUGAR AND SWEETENERS IN GERMANYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Following declines, retail demand for sugar stagnates in 2023
  • Sweeteners diversify and gain share value from sugar as substitutes
PROSPECTS AND OPPORTUNITIES
  • Lifestyle and culinary habits to be an obstacle for sugar and sweeteners
  • Alternative sugars to shape consumption trends over the forecast period
  • Summary 10 Major Processors of Sugar and Sweeteners 2023
CATEGORY DATA
  • Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2018-2023
  • Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2018-2023
  • Table 121 Retail Sales of Sugar and Sweeteners: Volume 2018-2023
  • Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2018-2023
  • Table 123 Retail Sales of Sugar and Sweeteners: Value 2018-2023
  • Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2018-2023
  • Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2023-2028
  • Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2023-2028
  • Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2023-2028
  • Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2023-2028
  • Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2023-2028
  • Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2023-2028