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Homewares in Germany

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    Report

  • 20 Pages
  • May 2024
  • Region: Germany
  • Euromonitor International
  • ID: 2169105
In 2023, homewares in Germany only witnessed marginal current value sales growth. However, this was largely driven by inflation and price increases. Slowing demand was driven by high consumer price inflation and poor economic growth in the country, as price pressures kept consumer spending focused on essentials and away from discretionary purchases.

The Homewares in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Dining, Kitchen.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Homewares market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Price pressures and reduced home cooking behind slow performance by homewares
  • Sustainable material choices drive new product launches in cookware
  • Brands emphasise energy-saving credentials amid cost-of-living pressures
PROSPECTS AND OPPORTUNITIES
  • Regulations against PFOA set to drive changes in non-stick cookware
  • Children’s cooking emerges as niche market segment
CATEGORY DATA
  • Table 1 Sales of Homewares by Category: Value 2018-2023
  • Table 2 Sales of Homewares by Category: % Value Growth 2018-2023
  • Table 3 Sales of Homewares by Material: % Value 2018-2023
  • Table 4 NBO Company Shares of Homewares: % Value 2019-2023
  • Table 5 LBN Brand Shares of Homewares: % Value 2020-2023
  • Table 6 Distribution of Homewares by Format: % Value 2018-2023
  • Table 7 Forecast Sales of Homewares by Category: Value 2023-2028
  • Table 8 Forecast Sales of Homewares by Category: % Value Growth 2023-2028
HOME AND GARDEN IN GERMANY
EXECUTIVE SUMMARY
  • Home and garden in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 9 Sales of Home and Garden by Category: Value 2018-2023
  • Table 10 Sales of Home and Garden by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Home and Garden: % Value 2019-2023
  • Table 12 LBN Brand Shares of Home and Garden: % Value 2020-2023
  • Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
  • Table 14 Distribution of Home and Garden by Format: % Value 2018-2023
  • Table 15 Distribution of Home and Garden by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Home and Garden by Category: Value 2023-2028
  • Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources