Key Highlights
- The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The German media industry had total revenues of $71.3 billion in 2022, representing a compound annual growth rate (CAGR) of -1% between 2017 and 2022.
- The advertising segment accounted for the industry's largest proportion in 2022, with total revenues of $26.7 billion, equivalent to 37.4% of the industry's overall value.
Scope
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in Germany
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Germany
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Germany media market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the Germany media market by value in 2022?
- What will be the size of the Germany media market in 2027?
- What factors are affecting the strength of competition in the Germany media market?
- How has the market performed over the last five years?
- Who are the top competitiors in Germany's media market?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Publicis Groupe SA
- Zweites Deutsches Fernsehen
- Bertelsmann SE & Co. KGaA
- The Walt Disney Company