Media & Entertainment Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F

The Media & Entertainment Market was valued at USD 31.45 Billion in 2024, and is expected to reach USD 46.39 Billion by 2030, rising at a CAGR of 7.65%. The Media & Entertainment market is primarily driven by digital transformation and the rapid growth of streaming services. The shift from traditional media formats to digital platforms has revolutionized how consumers access content, with streaming platforms like Netflix, Disney+, and YouTube leading the charge.

This digital shift is further fueled by advancements in technology, including 5G, virtual reality (VR), augmented reality (AR), and artificial intelligence (AI), which enable immersive experiences and personalized content. Rising consumer demand for on-demand, interactive, and high-quality content across various devices also contributes to the market's growth. Also, the increasing influence of social media and user-generated content platforms has changed the landscape of entertainment, making it more accessible and diverse. These trends, alongside growing disposable income and a global audience, continue to drive market expansion.

Key Market Drivers

Rising Usage of Smartphones

The rising usage of smartphones is a significant driver in the global Media & Entertainment market. According to a recent study, as of 2025, around 4.69 billion people possess a smartphone. It is expected to increase to 5.83 billion by 2028. US smartphone users average 3 hours and 45 minutes of daily mobile app use. As smartphones become more ubiquitous worldwide, they have transformed how consumers access and consume media content. With advanced features such as high-resolution screens, powerful processors, and enhanced connectivity, smartphones have become the primary device for watching videos, listening to music, and playing games.

The shift towards mobile-centric content consumption has fueled the growth of mobile streaming services, gaming apps, and social media platforms, creating new opportunities for media companies. Mobile streaming platforms like Netflix, Spotify, and YouTube are increasingly optimized for smartphones, offering users on-the-go access to their favorite shows, movies, and music.

Also, social media platforms such as Instagram, TikTok, and Facebook have expanded the entertainment experience, allowing users to share content, engage with influencers, and participate in viral trends. This first mobile approach caters to the growing consumer demand for convenient, flexible entertainment options. Also, the growing reliance on mobile gaming has boosted the gaming sector, with millions of users engaging with casual and competitive games on their smartphones. The increasing affordability of smartphones, improved internet connectivity, and the expansion of 5G networks further contribute to the growth of the global Media & Entertainment market, making content more accessible than ever before.

Key Market Challenges

Intense Competition Among Players

Intense competition among players is a significant challenge in the global Media & Entertainment market. As the market becomes increasingly saturated with streaming platforms, content providers, and media companies, standing out and capturing consumer attention has become more difficult. Major players such as Netflix, Amazon Prime Video, Disney+, and Spotify are vying for dominance, while new entrants continue to disrupt the landscape. This intense competition leads to high customer acquisition costs, as companies invest heavily in marketing, promotions, and original content creation to differentiate themselves from competitors.

Also, the need to secure exclusive content, such as popular movies, TV shows, or live sports events, further intensifies the competition. Companies must continually innovate and invest in new technology, content offerings, and user experiences to maintain consumer interest and reduce churn rates. The rise of niche streaming services catering to specific interests or regional markets adds another layer of competition, forcing larger platforms to adapt their strategies and expand their content libraries. The increasing fragmentation of the market also challenges media companies' ability to achieve economies of scale, as they must cater to diverse consumer preferences across different regions and devices. In this highly competitive environment, players must constantly evolve and adapt to keep up with shifting consumer behaviour, new technologies, and ever-growing competition.

Key Market Trends

Growing Popularity of Digital Billboards

The growing popularity of digital billboards is a key trend in the global Media & Entertainment market, reshaping how brands engage with audiences in public spaces. Digital billboards offer dynamic, eye-catching displays that allow advertisers to change content in real-time, making them more versatile and effective than traditional static billboards. These digital platforms are not only used for advertising but are increasingly becoming sources of entertainment, displaying music videos, sports highlights, news updates, and interactive content, which attracts a larger audience.

The rise of digital billboards is driven by advancements in LED technology, enabling vibrant, high-definition displays that are visible from long distances and in all weather conditions. The ability to integrate real-time data such as weather, social media feeds, and local events makes digital billboards more relevant and engaging. Also, the interactive capabilities of digital billboards, including QR codes and touchscreens, allow consumers to engage directly with content, driving increased consumer interaction and engagement. Also, digital billboards are benefiting from the growth of programmatic advertising, where advertisers can automate the buying and placement of ads based on real-time data, optimizing ad campaigns. This trend is expanding beyond urban centers to suburban areas and transportation hubs, contributing to the broader transformation of outdoor advertising in the Media & Entertainment market.

Key Market Players

• NBC Universal
• Warner Bros. Discovery, Inc.
• Walt Disney Company
• Netflix Inc.,
• Bertelsmann SE & Co. KGaA
• Gannett Co., Inc
• Eros Media World Plc
• Axel Springer SE
• Reliance Industries Limited
• Comcast Corporation

Report Scope:

In this report, the Global Media & Entertainment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Media & Entertainment Market, By Type:

• Print Media (Newspaper, Magazine, Billboard, Others)
• Digital Media (Television, Music & Radio, Others)
• Streaming Media (OTT and Livestream)

Media & Entertainment Market, By Region:

• North America
• United States
• Canada
• Mexico
• Asia-Pacific
• China
• Japan
• India
• Australia
• South Korea
• Indonesia
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• South America
• Argentina
• Colombia
• Brazil
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Media & Entertainment Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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