Entertainment and Media Market Report 2026

The entertainment and media market size has grown strongly in recent years. It will grow from $2.87 trillion in 2025 to $3.08 trillion in 2026 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to rise of cable and satellite tv, growth of music streaming, expansion of online gaming platforms, development of film production studios, emergence of social media platforms.

The entertainment and media market size is expected to see strong growth in the next few years. It will grow to $4.14 trillion in 2030 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to adoption of ai-powered content creation, growth in ar/vr immersive media, expansion of digital advertising, increasing demand for personalized streaming, rise of cloud-based media distribution. Major trends in the forecast period include personalized content experiences, multi-platform content distribution, social media-driven engagement, content monetization models, real-time audience analytics.

The rising adoption of OTT services is expected to drive the growth of the entertainment and media market in the coming years. Over-the-top (OTT) refers to a content delivery model that bypasses traditional cable or satellite television providers, enabling consumers to stream and access audio, video, and other media content directly through the internet. OTT services play a significant role in the entertainment and media industry by offering personalized viewing experiences, influencing content distribution strategies, and supporting market expansion and innovation. For example, in July 2025, according to a report published by the Office of Communications (Ofcom), a UK-based government body, in 2024, 13% of Netflix subscribers chose the ‘Standard with Ads’ subscription plan, a figure that increased substantially to 28% by the first quarter of 2025. As a result, the growing use of OTT services is contributing to the expansion of the entertainment and media market.

Major companies in the media and entertainment market are strategically introducing advanced solutions, such as AI-based search capabilities tailored for media and entertainment companies, to gain a competitive edge. AI-based search capabilities significantly contribute to enhancing user experiences, personalizing content, and improving audience engagement. For instance, in November 2023, Google Cloud, a suite of cloud computing services by Google, launched new features for Vertex AI Search. These features are specifically designed to assist media and entertainment businesses in delivering more personalized experiences to their audiences. Vertex AI Search has proven to be a crucial tool for media firms seeking to engage and expand their audiences effectively. The new features leverage Gen AI to provide personalized content suggestions, contributing to audience retention and growth. This initiative builds on Google's track record of successful services such as Google News, YouTube for video streaming, and tailored product suggestions for online retailers.

In December 2023, Lions Gate Entertainment Corp., a US-based independent, pure-play content company, acquired Entertainment One for $0.375 billion. With this acquisition, Lionsgate sought to reinforce and expand its film and television content library, improve its global distribution reach, and broaden its footprint in premium scripted and unscripted entertainment across multiple platforms. Entertainment One Ltd. is a Canada-based company engaged in film and television production, global content financing and distribution, and the ownership of a wide range of entertainment brands and intellectual property serving audiences worldwide.

Major companies operating in the entertainment and media market are Comcast Corporation, Grupo Televisa S.A.B., Vivendi SE, The New York Times Co., Viacom 18 Media Pvt. Ltd., The Walt Disney Company, Bertelsmann SE & Co. KGaA, Sun TV Network Limited, Dish TV India Limited, Zee Entertainment Enterprises Limited, Sony Group Corporation, Eros International, New Delhi Television Ltd., Advance Publications Inc., iHeartMedia Inc., Discovery Inc., Warner Media LLC, Alphabet Inc., Baidu Inc., Bilibili Inc., Lagardère SCA, Time Magazine Inc., Rolling Stone LLC, Billboard, Variety Ltd., The Hollywood Reporter.

North America was the largest region in the entertainment and media market in 2025. The regions covered in the entertainment and media market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the entertainment and media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The entertainment and media market includes revenues earned by entities by providing services such as photo editing services, creative design services, graphic design, writing services, advertising services, video editing, data entry services, data processing, data extraction services, invoice data entry, data cleansing services, data conversion, and online catalog. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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