Rum - includes both light and dark rums. Rum is a spirit made from sugar cane. In the case of dark rum the drinks is characterised by the addition of caramel or by maturation in oak containers. In the case of light rum no colouring additives are present. Includes drinks consumed both at home and outside of the home.
Rum market in Germany registered a negative compound annual growth rate (CAGR) of -5.27% during the period 2016 to 2021 with a sales value of EUR 1,298.75 Million in 2021, an increase of 3.38% over 2020. The market achieved its strongest performance in 2021, when it grew by 3.38% over its previous year and its weakest performance in 2020, when it fell by -24.71% over 2019. Though negative growth rates were observed across all the segments of the market, the slowest declining segment of the Rum market in Germany between the year 2016 and 2021 was Dark Rum which registered a CAGR of -4.29%. In 2021 Dark Rum segment in Germany Rum market accounted for a major share of 54.38%, while Light Rum stood in second position representing 45.62% of the market's 2021 share.
The research handbook provides up-to-date market size data for period 2016-2021 and illustrative forecast to 2026 premised on Covid-19 hit, covering key market aspects like Sales Value and Volume for Rum and its variants Dark Rum & Light Rum.
Furthermore, the research handbook details out Sales Value and Volume for top brands for the year 2018 to 2021 and overall market sales by Distribution Channel (Dollar Stores, Variety Store & General Merchandise Retailers, Cash & Carries and Warehouse Clubs, Convenience Stores & Gas Stations, Department Stores, Drug Stores & Pharmacies, Chemists/Pharmacies, Parapharmacies/Drugstores, eRetailers, Food & Drinks Specialists, Health & Beauty Stores, Hypermarkets & Supermarkets, Direct Sellers, Others, On Trade, Vending Machines, Other Specialist Retailers, Tobacco Specialists) where ever applicable.
Due to on going large scale uncertainties in the market due to COVID-19 pandemic, the research handbook acts as an essential tool for companies active or planning to venture in to Germany's Rum (Spirits) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.
Sales Values in the handbook are depicted in USD ($) and local currency of country and Volumes are represented in M Liters.
*Note: Certain content/sections in the research handbook may be removed or altered based on the availability and relevance of data.
Scope
- Overall Rum (Spirits) market value and volume analytics with growth analysis from 2016 to 2026
- Value and Volume terms for the top brands
- Distribution channel sales analytics from 2018-2021
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