Toys & Games Retail in Germany

Toys & Games Retail in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles.
The German toys & games retail market recorded revenues of $5.02 billion in 2023, representing a compound annual growth rate (CAGR) of 5.7% between 2018 and 2023.
Online specialists account for the largest proportion of sales in the German toys & games retail market in 2023, sales through this channel generated $1.48 billion, equivalent to 29.5% of the market's overall value.
The German toys & games retail market held 19.3% of the market share in the European region in 2023.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the toys & games retail market in Germany
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games retail market in Germany
Leading company profiles reveal details of key toys & games retail market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Germany toys & games retail market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the Germany toys & games retail market by value in 2023?
What will be the size of the Germany toys & games retail market in 2028?
What factors are affecting the strength of competition in the Germany toys & games retail market?
How has the market performed over the last five years?
Who are the top competitors in Germany's toys & games retail market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Geography segmentation
1.4. Market rivalry
1.5. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Geography segmentation
4.2. Market distribution

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading players?
7.4. What are the recent trends in this market?

8 Company Profiles

8.1. Amazon.com, Inc.
8.2. Lego AS
8.3. myToys.de GmbH
8.4. Smyths Toys Ltd

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Germany toys & games retail market value: $ million, 2018-23
Table 2: Germany toys & games retail market geography segmentation: $ million, 2023
Table 3: Germany toys & games retail market distribution: % share, by value, 2023
Table 4: Germany toys & games retail market value forecast: $ million, 2023-28
Table 5: Amazon.com, Inc.: key facts
Table 6: Amazon.com, Inc.: Annual Financial Ratios
Table 7: Amazon.com, Inc.: Key Employees
Table 8: Amazon.com, Inc.: Key Employees Continued
Table 9: Lego AS: key facts
Table 10: Lego AS: Key Employees
Table 11: myToys.de GmbH: key facts
Table 12: myToys.de GmbH: Key Employees
Table 13: Smyths Toys Ltd: key facts
Table 14: Smyths Toys Ltd: Key Employees
Table 15: Germany Size of Population (million), 2019-23
Table 16: Germany real GDP (Constant 2010 Prices, $ billion), 2019-23
Table 17: Germany GDP (Current Prices, $ Billion), 2019-23
Table 18: Germany Inflation, 2019-23
Table 19: Germany Consumer Price Index (Absolute), 2019-23
Table 20: Germany exchange rate, 2018-23

List of Figures

Figure 1: Germany toys & games retail market value: $ million, 2018-23
Figure 2: Germany toys & games retail market geography segmentation: % share, by value, 2023
Figure 3: Germany toys & games retail market distribution: % share, by value, 2023
Figure 4: Germany toys & games retail market value forecast: $ million, 2023-28
Figure 5: Forces driving competition in the toys & games retail market in Germany, 2023
Figure 6: Drivers of buyer power in the toys & games retail market in Germany, 2023
Figure 7: Drivers of supplier power in the toys & games retail market in Germany, 2023
Figure 8: Factors influencing the likelihood of new entrants in the toys & games retail market in Germany, 2023
Figure 9: Factors influencing the threat of substitutes in the toys & games retail market in Germany, 2023
Figure 10: Drivers of degree of rivalry in the toys & games retail market in Germany, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Amazon.com, Inc.
Lego AS
myToys.de GmbH
Smyths Toys Ltd

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€346EUR$350USD£288GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€519EUR$525USD£432GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€692EUR$700USD£576GBP

Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

Related Topics

Related Reports

Toys & Games Retail in Europe

Toys & Games Retail Global Industry Guide 2019-2028

Online Toys And Games Retailing Market 2024-2028

Online Toys & Games Retailing Market by Product, Application - Global Forecast 2025-2030

Online Toys and Games Retailing Market Report 2024

About the Toy and Game Retail Market