This Online Toys and Games Retailing market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The online toys and games retailing market size has grown strongly in recent years. It will grow from $16.59 billion in 2023 to $18.18 billion in 2024 at a compound annual growth rate (CAGR) of 9.6%. The growth during the historic period can be attributed to the expanding middle-class population globally, rising viewership of children’s TV and internet content, a growing trend towards online shopping, a shift towards e-commerce platforms, and increasing demand for multipurpose playthings.
The online toys and games retailing market size is expected to see strong growth in the next few years. It will grow to $26.35 billion in 2028 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to the rising demand for electronic games, the growing popularity of video games, increased interest in interactive and educational toys, more use of social media for toy and game promotions, and the expanding popularity of online gaming and esports. Major trends expected during this period include product innovation, the development of educational and learning toys, the integration of artificial intelligence and voice recognition in smart toys, and the adoption of augmented reality (AR) and virtual reality (VR) technologies.
The growing consumer preference for online shopping and e-commerce is anticipated to drive the expansion of the online toy and game retail market. This shift toward online shopping is driven by the convenience of home purchases, a broader selection of products, and the ease of comparing prices across different platforms. E-commerce enhances the online toy and game retail market by offering a user-friendly shopping experience, a wide array of products, straightforward price comparisons, and the ability for retailers to reach a global customer base. For example, in May 2024, the United States Census Bureau reported that total e-commerce sales in the US increased by 8.6% (±1.1%) in the first quarter of 2024 compared to the same period in 2023. Thus, the rapid growth of e-commerce is fueling the expansion of the online toy and game retail market.
Leading companies in the online toy and game retail sector are concentrating on expanding their digital platforms, such as online e-commerce marketplaces, to improve customer experience, boost sales, and broaden their market reach. An online e-commerce marketplace is a digital platform where various sellers list and sell their products or services, and consumers can browse, compare, and purchase from a wide range of options. For instance, in June 2024, Tesco PLC, a UK-based retail company, launched a new online marketplace that allows customers to shop for thousands of third-party products in addition to Tesco's grocery items on Tesco.com and the Tesco app. The initial launch includes around 9,000 products across categories such as DIY, garden, homeware, toys, and games. These third-party products are sold and fulfilled by Tesco's trusted partners, while Tesco's grocery orders continue to be handled from local stores or fulfillment centers. Tesco is ensuring that these sellers meet strict standards for delivery speed, returns, and customer satisfaction and will continuously monitor their performance.
In October 2023, Toysino GmbH, a Germany-based company specializing in sporting goods, acquired Mytoys.de GmbH for an undisclosed sum. This acquisition aims to rapidly expand Toysino's brand and product range across Germany, retain existing Mytoys store employees, and maintain a significant toy retail presence in German cities, thereby strengthening Toysino's market position. Mytoys.de GmbH is a Germany-based e-commerce company focusing on retailing children's products and toys.
Major companies operating in the online toys and games retailing market are Kohl's Corporation, LEGO System A/S, Nordstrom Inc., Mattel Inc., GameStop Corporation, Hasbro Inc., Barnes & Noble Inc., TOMY Company Ltd., Ravensburger AG, BFL Group, Oompa Toys, Simba Dickie Group GmbH, UncommonGoods LLC, Hamleys of London Ltd, Tru Kids Inc., Le Toy Van Limited, Babesta LLC, Kidding Around Toys, Mary Arnold Toys, Tin Toy Arcade LLC, Toycra, ToysPlanet LLC.
Asia-Pacific was the largest region in the online toys and games retailing market in 2023. The regions covered in the online toys and games retailing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the online toys and games retailing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Online toys and games retailing involves selling a variety of toys, games, and related products through internet-based platforms, serving customers of all ages and interests. This format enables customers to browse, compare, and purchase products conveniently from their computers or mobile devices, often with options for home delivery or store pickup.
The main types of online toys and games retailing include plush toys, infant and preschool toys, activity and ride-on toys, dolls, games and puzzles, outdoor seasonal toys, and others. Plush toys, which are soft and cuddly, are made from fabric and stuffing and often designed to look such as animals or characters. These toys can be distributed through e-commerce websites, brand stores, and marketplaces and are used by various age groups, including school-age children, teens, infants, and toddlers.
The online toys and games retailing market research report is one of a series of new reports that provides online toys and games retailing market statistics, including online toys and games retailing industry global market size, regional shares, competitors with an online toys and games retailing market share, detailed online toys and games retailing market segments, market trends and opportunities, and any further data you may need to thrive in the online toys and games retailing industry. This online toys and games retailing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The online toys and games retailing market consists of revenues earned by entities by providing services such as product information, customer reviews, promotions and discounts, secure payment options, and subscription services. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The online toys and games retailing market size has grown strongly in recent years. It will grow from $16.59 billion in 2023 to $18.18 billion in 2024 at a compound annual growth rate (CAGR) of 9.6%. The growth during the historic period can be attributed to the expanding middle-class population globally, rising viewership of children’s TV and internet content, a growing trend towards online shopping, a shift towards e-commerce platforms, and increasing demand for multipurpose playthings.
The online toys and games retailing market size is expected to see strong growth in the next few years. It will grow to $26.35 billion in 2028 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to the rising demand for electronic games, the growing popularity of video games, increased interest in interactive and educational toys, more use of social media for toy and game promotions, and the expanding popularity of online gaming and esports. Major trends expected during this period include product innovation, the development of educational and learning toys, the integration of artificial intelligence and voice recognition in smart toys, and the adoption of augmented reality (AR) and virtual reality (VR) technologies.
The growing consumer preference for online shopping and e-commerce is anticipated to drive the expansion of the online toy and game retail market. This shift toward online shopping is driven by the convenience of home purchases, a broader selection of products, and the ease of comparing prices across different platforms. E-commerce enhances the online toy and game retail market by offering a user-friendly shopping experience, a wide array of products, straightforward price comparisons, and the ability for retailers to reach a global customer base. For example, in May 2024, the United States Census Bureau reported that total e-commerce sales in the US increased by 8.6% (±1.1%) in the first quarter of 2024 compared to the same period in 2023. Thus, the rapid growth of e-commerce is fueling the expansion of the online toy and game retail market.
Leading companies in the online toy and game retail sector are concentrating on expanding their digital platforms, such as online e-commerce marketplaces, to improve customer experience, boost sales, and broaden their market reach. An online e-commerce marketplace is a digital platform where various sellers list and sell their products or services, and consumers can browse, compare, and purchase from a wide range of options. For instance, in June 2024, Tesco PLC, a UK-based retail company, launched a new online marketplace that allows customers to shop for thousands of third-party products in addition to Tesco's grocery items on Tesco.com and the Tesco app. The initial launch includes around 9,000 products across categories such as DIY, garden, homeware, toys, and games. These third-party products are sold and fulfilled by Tesco's trusted partners, while Tesco's grocery orders continue to be handled from local stores or fulfillment centers. Tesco is ensuring that these sellers meet strict standards for delivery speed, returns, and customer satisfaction and will continuously monitor their performance.
In October 2023, Toysino GmbH, a Germany-based company specializing in sporting goods, acquired Mytoys.de GmbH for an undisclosed sum. This acquisition aims to rapidly expand Toysino's brand and product range across Germany, retain existing Mytoys store employees, and maintain a significant toy retail presence in German cities, thereby strengthening Toysino's market position. Mytoys.de GmbH is a Germany-based e-commerce company focusing on retailing children's products and toys.
Major companies operating in the online toys and games retailing market are Kohl's Corporation, LEGO System A/S, Nordstrom Inc., Mattel Inc., GameStop Corporation, Hasbro Inc., Barnes & Noble Inc., TOMY Company Ltd., Ravensburger AG, BFL Group, Oompa Toys, Simba Dickie Group GmbH, UncommonGoods LLC, Hamleys of London Ltd, Tru Kids Inc., Le Toy Van Limited, Babesta LLC, Kidding Around Toys, Mary Arnold Toys, Tin Toy Arcade LLC, Toycra, ToysPlanet LLC.
Asia-Pacific was the largest region in the online toys and games retailing market in 2023. The regions covered in the online toys and games retailing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the online toys and games retailing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Online toys and games retailing involves selling a variety of toys, games, and related products through internet-based platforms, serving customers of all ages and interests. This format enables customers to browse, compare, and purchase products conveniently from their computers or mobile devices, often with options for home delivery or store pickup.
The main types of online toys and games retailing include plush toys, infant and preschool toys, activity and ride-on toys, dolls, games and puzzles, outdoor seasonal toys, and others. Plush toys, which are soft and cuddly, are made from fabric and stuffing and often designed to look such as animals or characters. These toys can be distributed through e-commerce websites, brand stores, and marketplaces and are used by various age groups, including school-age children, teens, infants, and toddlers.
The online toys and games retailing market research report is one of a series of new reports that provides online toys and games retailing market statistics, including online toys and games retailing industry global market size, regional shares, competitors with an online toys and games retailing market share, detailed online toys and games retailing market segments, market trends and opportunities, and any further data you may need to thrive in the online toys and games retailing industry. This online toys and games retailing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The online toys and games retailing market consists of revenues earned by entities by providing services such as product information, customer reviews, promotions and discounts, secure payment options, and subscription services. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Online Toys and Games Retailing Market Characteristics3. Online Toys and Games Retailing Market Trends and Strategies32. Global Online Toys and Games Retailing Market Competitive Benchmarking33. Global Online Toys and Games Retailing Market Competitive Dashboard34. Key Mergers and Acquisitions in the Online Toys and Games Retailing Market
4. Online Toys and Games Retailing Market - Macro Economic Scenario
5. Global Online Toys and Games Retailing Market Size and Growth
6. Online Toys and Games Retailing Market Segmentation
7. Online Toys and Games Retailing Market Regional and Country Analysis
8. Asia-Pacific Online Toys and Games Retailing Market
9. China Online Toys and Games Retailing Market
10. India Online Toys and Games Retailing Market
11. Japan Online Toys and Games Retailing Market
12. Australia Online Toys and Games Retailing Market
13. Indonesia Online Toys and Games Retailing Market
14. South Korea Online Toys and Games Retailing Market
15. Western Europe Online Toys and Games Retailing Market
16. UK Online Toys and Games Retailing Market
17. Germany Online Toys and Games Retailing Market
18. France Online Toys and Games Retailing Market
19. Italy Online Toys and Games Retailing Market
20. Spain Online Toys and Games Retailing Market
21. Eastern Europe Online Toys and Games Retailing Market
22. Russia Online Toys and Games Retailing Market
23. North America Online Toys and Games Retailing Market
24. USA Online Toys and Games Retailing Market
25. Canada Online Toys and Games Retailing Market
26. South America Online Toys and Games Retailing Market
27. Brazil Online Toys and Games Retailing Market
28. Middle East Online Toys and Games Retailing Market
29. Africa Online Toys and Games Retailing Market
30. Online Toys and Games Retailing Market Competitive Landscape and Company Profiles
31. Online Toys and Games Retailing Market Other Major and Innovative Companies
35. Online Toys and Games Retailing Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Online Toys And Games Retailing Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on online toys and games retailing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for online toys and games retailing? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The online toys and games retailing market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Type: Plush Toys; Infant Or Pre-School Toys; Activity And Ride-On Toys; Dolls; Games And Puzzles; Outdoor Seasonal Toys; Other Types2) By Distribution Channel: E-Commerce Websites; Brand Stores; Marketplaces
3) By Application: School Age Children; Teens; Infants; Toddlers
Key Companies Mentioned: Kohl's Corporation; LEGO System A/S; Nordstrom Inc.; Mattel Inc.; GameStop Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
Some of the major companies profiled in this Online Toys and Games Retailing market report include:- Kohl's Corporation
- LEGO System A/S
- Nordstrom Inc.
- Mattel Inc.
- GameStop Corporation
- Hasbro Inc.
- Barnes & Noble Inc.
- TOMY Company Ltd.
- Ravensburger AG
- BFL Group
- Oompa Toys
- Simba Dickie Group GmbH
- UncommonGoods LLC
- Hamleys of London Ltd
- Tru Kids Inc.
- Le Toy Van Limited
- Babesta LLC
- Kidding Around Toys
- Mary Arnold Toys
- Tin Toy Arcade LLC
- Toycra
- ToysPlanet LLC
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 175 |
Published | November 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 18.18 Billion |
Forecasted Market Value ( USD | $ 26.35 Billion |
Compound Annual Growth Rate | 9.7% |
Regions Covered | Global |
No. of Companies Mentioned | 23 |