Botanical Cleansing Oil Market Report 2024

The botanical cleansing oil market size has grown rapidly in recent years. It will grow from $1.76 billion in 2023 to $2.0 billion in 2024 at a compound annual growth rate (CAGR) of 13.7%. The growth during the historical period was driven by an increasing demand for gentle yet effective makeup removal products, the popularity of comprehensive skincare routines, the expansion of online beauty product shopping, growing consumer awareness about health, wellness, and self-care, and a shift towards personalized skincare preferences.

The botanical cleansing oil market size is expected to see rapid growth in the next few years. It will grow to $3.4 billion in 2028 at a compound annual growth rate (CAGR) of 14.2%. The anticipated growth in the forecast period can be attributed to the improved effectiveness of botanical oils in deep cleansing and purifying, the rise of clean beauty retailers and natural wellness stores, supportive regulatory policies favoring natural ingredients, increasing disposable incomes, a expanding middle-class population, and the diversification of distribution channels. Key trends in the forecast period include strategic digital marketing efforts, innovative product development, multifunctional botanical cleansing oils, personalized botanical blends, and botanical cleansing oils offering aromatherapeutic benefits.

The growth of the botanical cleansing oil market is expected to be driven by the expansion of the cosmetics and personal care industries. These industries encompass the production, distribution, and sale of products aimed at enhancing beauty, personal appearance, hygiene, grooming, and overall well-being. Factors contributing to the growth of these industries include higher disposable incomes, a youthful demographic, increasing awareness of beauty trends, and rising consumer demand for beauty products. Cold-pressed botanical cleansing oils play a crucial role in cosmetics, effectively removing makeup, impurities, and excess oil while preserving the skin's natural moisture barrier and providing anti-aging benefits. For example, in June 2024, the UK cosmetic industry reported a 9.7% growth from 2022 to 2023, with retail sales increasing from £8,725,587 ($11,074,303) in 2022 to £9,568,217 ($12,143,748) in 2023, underscoring the impact of expanding cosmetics and personal care industries on the botanical cleansing oil market.

Key players in the botanical cleansing oil market are focusing on innovation to meet evolving consumer preferences for effective and convenient skincare solutions. Innovations such as solid cleansing oils combine the benefits of liquid cleansing oils with a balm-like texture, appealing to modern skincare needs. For instance, in July 2023, Jod, a France-based natural skincare company, introduced a lactated cleansing oil in stick format, the first of its kind made from cocoa butter and plant oils with 100% natural ingredients. This product offers moisturizing and softening properties and is highly tolerated around the eyes, suitable for all skin types including sensitive skin.

In April 2023, Goodwill Brands Ltd., a US-based consumer packaged goods company, partnered with Branded IP to acquire Plant Apothecary Inc., a move aimed at expanding their retail presence and skincare product offerings. This acquisition enhances Plant Apothecary's formulations, fragrances, and brand identity, reinforcing its position in the natural skincare market specializing in botanical cleansers.

Major companies operating in the botanical cleansing oil market are Unilever Plc, L'Oreal S.A., Brenntag Ag, Colgate-Palmolive (CL), Kao Corporation, Clorox Inc, Church and Dwight Inc, Amorepacific Corporation, Avon Products, Pierre Fabre S.A Incorporated, Maison Kosé, Ursa Major, Nuxe, Herbivore Botanicals, OSEA Malibu, One Love Organics Inc, Kinship Inc., FarmHouse Fresh, DHC Corporation, cocokind Inc, Activist Skincare, True Botanicals.

Asia Pacific was the largest region in the botanical cleansing oil market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the botanical cleansing oil market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the botanical cleansing oil market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Botanical cleansing oil is a skincare product commonly used in double cleansing routines. It contains natural plant-based oils such as jojoba, almond, or olive oil, rather than mineral oils or synthetic ingredients. This type of cleansing oil effectively removes makeup, sunscreen, excess oil, and other impurities from the skin without stripping away its natural oils.

Botanical cleansing oils cater to different skin types dry, oily, and combination. Dry skin lacks moisture and can feel tight or flaky. These oils are distributed through various channels, both online and offline, and are used for different applications such as cleansing lips and eyes, as well as the entire face.

The botanical cleansing oils market research report is one of a series of new reports that provides botanical cleansing oils market statistics, including botanical cleansing oils industry global market size, regional shares, competitors with a botanical cleansing oils market share, detailed botanical cleansing oils market segments, market trends and opportunities, and any further data you may need to thrive in the botanical cleansing oils industry. This botanical cleansing oils market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The botanical cleansing oil market consist of sale of makeup removers, body cleansers, and exfoliating oils. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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