Bourbon Spirits Market Report 2025

This Bourbon Spirits market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The bourbon spirits market size has grown strongly in recent years. It will grow from $8.29 billion in 2024 to $8.85 billion in 2025 at a compound annual growth rate (CAGR) of 6.7%. The growth in the historic period can be attributed to cultural heritage and tradition, the premiumization trend, tourism, and whiskey trails, celebrity endorsements and influences, and the craft cocktail movement.

The bourbon spirits market size is expected to see strong growth in the next few years. It will grow to $11.37 billion in 2029 at a compound annual growth rate (CAGR) of 6.5%. The growth in the forecast period can be attributed to increasing craft and premium bourbon spirits, inventive cocktail recipes, expanding cocktail culture, and increasing demand for craft distilleries. Major trends in the forecast period include flavor innovations, collaborations with artists or celebrities, product sales in hotels and restaurants, investing in unique branding strategies, and sustainable practices.

The increasing consumption of alcoholic beverages is expected to drive the growth of the bourbon spirits market in the coming years. Alcoholic beverages are liquids containing ethanol (ethyl alcohol), a psychoactive substance that is quickly absorbed from the gastrointestinal tract and spread throughout the body. The rising consumption of alcoholic drinks can be attributed to factors such as shifts in social norms, greater availability and marketing, and cultural influences. Bourbon spirits are favored for their rich and distinctive flavor, making them a popular choice in cocktails, served on the rocks, or neat among alcohol consumers. For example, in July 2024, a report from The House of Commons Library, a UK-based resource for the lower house of Parliament, stated that in 2022, 56% of adults reported drinking alcohol in the past week, a slight increase from 55% in 2021. Therefore, the increasing consumption of alcoholic beverages is contributing to the growth of the bourbon spirits market.

Leading companies in the bourbon spirits market are focusing on innovation to meet evolving consumer preferences and differentiate their products. One innovative approach is the production of wood-finished bourbon, which involves aging bourbon in barrels previously used for other spirits or wines to impart unique flavors. For example, in May 2024, RD1 Spirits recently introduced a wood-finished bourbon-tasting set that includes small bottles of RD1 Kentucky Straight Bourbon finished with French Oak, Brazilian Amburana Wood, and a double finish in Oak and Maple Barrels. This offering allows enthusiasts to enjoy distinct tasting experiences at home, replicating RD1's signature 750-ml bottles with their iconic horse farm fencing etching and vibrant labels denoting the wood finishes. The company meticulously selects barrels, adds unique wood staves, and ages the bourbon further to enhance flavor profiles.

In November 2022, Diageo, a UK-based alcoholic beverage company, acquired Balcones Distilling to strengthen its position in the super-premium American whiskey market, particularly in the emerging American single malt segment. This acquisition underscores Diageo's strategy to leverage its global resources and scale to support the growth of Balcones Distilling, renowned for its Texas Pot Still Bourbon and innovative approach to whiskey production.

Major companies operating in the bourbon spirits market are Suntory Holdings Limited, Brown-Forman Corporation, Sazerac Company Inc, MGP Ingredients Inc, Jack Daniel’s, Jim Beam, Buffalo Trace, Angel's Envy, Heaven Hill Brands, Four Roses, Maker’s Mark, Bardstown Bourbon Company, Laws Whiskey House, Woodford Reserve, Bulleit Bourbon, Old Forester, Knob Creek, Conecuh Brands LLC, Distiller’s Way LLC, Evan Willaims, Jos. A. Magnus & Co, Nashville Barrel Company, Michters Distillery LLC, Wyoming Whiskey Inc, Willett Distillery.

Europe was the largest region in the bourbon spirits market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bourbon spirits market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bourbon spirits market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Bourbon spirits are a type of American whiskey primarily made from at least 51% corn, aged in new charred oak barrels, and distilled to no more than 160 proof. They are renowned for their rich, sweet, and full-bodied flavor profile, featuring notes of caramel, vanilla, and oak.

The main types of bourbon spirits include barrel-selected, wheated, barrel-finished, and others. Barrel-selected bourbon spirits are chosen from a single barrel or a select few barrels for their unique characteristics. They can also be categorized by Alcohol By Volume (ABV) into ranges such as 40%-45%, 46%-55%, and 56% and Above. These spirits are distributed through various channels, including on-trade and off-trade.

The bourbon spirits market research report is one of a series of new reports that provides bourbon spirits market statistics, including bourbon spirits industry global market size, regional shares, competitors with a bourbon spirits market share, detailed bourbon spirits market segments, market trends and opportunities, and any further data you may need to thrive in the bourbon spirits industry. This Bourbon Spirits Market Research Report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The bourbon spirits market consists of the sale of bourbon whiskey, straight bourbon, single barrel bourbon, and flavored bourbon. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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