C2C E-commerce Market Report 2026

The c2c e-commerce market size has grown exponentially in recent years. It will grow from $3.08 trillion in 2025 to $3.83 trillion in 2026 at a compound annual growth rate (CAGR) of 24.2%. The growth in the historic period can be attributed to early internet adoption, rise of online marketplaces, growing consumer trust in digital payments, expansion of broadband networks, increasing smartphone penetration.

The c2c e-commerce market size is expected to see exponential growth in the next few years. It will grow to $8.05 trillion in 2030 at a compound annual growth rate (CAGR) of 20.4%. The growth in the forecast period can be attributed to advancements in mobile wallet technologies, adoption of AI-driven recommendation engines, growth of AR/VR shopping experiences, increased social media integration, rising interest in sustainable and circular economy commerce. Major trends in the forecast period include rise of peer-to-peer marketplaces, growth of mobile-first commerce, increasing social commerce integration, expansion of second-hand and resale platforms, personalized consumer experiences.

The growing use of online payment solutions is anticipated to drive the expansion of the C2C e-commerce market in the coming years. Online payment solutions are digital or electronic systems that allow individuals and businesses to send and receive payments via the internet. The adoption of these solutions is increasing due to wider mobile usage and internet access, the effects of the pandemic, and improvements in payment security. Online payment solutions automate multiple stages of the transaction process, minimizing manual effort and improving operational efficiency for C2C e-commerce platforms. These solutions also help C2C e-commerce platforms connect with customers across international markets. For example, in July 2025, according to the Bangko Sentral ng Pilipinas, a Philippines-based central banking authority, digital retail payments represented 57.4% of total transaction volume in 2024, reflecting a year-on-year rise of 4.6 percentage points compared to 2023. As a result, the rising adoption of online payment solutions is supporting the growth of the C2C e-commerce market.

Major players in the consumer-to-consumer e-commerce market are increasingly adopting advanced technologies such as artificial intelligence (AI)-driven product listing tools to improve seller productivity, listing accuracy, and user convenience. AI-based product listing tools leverage machine learning and computer vision to assess uploaded product images and seller-provided information, automatically producing optimized titles, descriptions, and attributes, thereby enabling quicker listing creation, enhanced search discoverability, and reduced manual workload. For example, in February 2025, Poshmark, a US-based social resale marketplace company, launched Smart List AI, an artificial intelligence-powered listing solution aimed at helping individual sellers build product listings more efficiently and precisely by generating listing details directly from images, including automated title generation, AI-created product descriptions, and recommended item attributes. Smart List AI enhances seller efficiency, reduces entry barriers for occasional sellers, and enables higher listing volumes, thereby directly reinforcing the consumer-to-consumer e-commerce marketplace ecosystem.

In August 2025, Naver Corporation, a South Korea-based technology company, acquired Wallapop for an undisclosed amount. Through this acquisition, Naver seeks to enhance its footprint in the European consumer-to-consumer e-commerce market and accelerate global growth by leveraging Wallapop’s existing user base, marketplace expertise, and recommerce capabilities. Wallapop is a Spain-based technology company that focuses on offering a mobile-first consumer-to-consumer online marketplace, allowing individuals to buy and sell second-hand goods across categories such as electronics, fashion, home items, and vehicles.

Major companies operating in the c2c e-commerce market are eBay Inc, Taobao, Facebook Marketplace, Mercari, Etsy Inc, Poshmark Inc, Depop Ltd, Craigslist Inc, Whatnot, Vinted, Nextdoor, OfferUp, ThredUp, Grailed, Curtsy, Quikr India Private Ltd, OLX, Letgo, Carousell, 5miles, Shpock, Wallapop, Letgo (US) Marketplace, Tradyo, Kijiji.

North America was the largest region in the C2C E-commerce market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the c2c e-commerce market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the c2c e-commerce market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The C2C e-commerce market includes revenues earned by entities by providing services such as shipping and delivery services, seller tools and analytics, secure payment gateway integration, product listings, and others. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.