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Customer-to-customer (C2C) electronic commerce is a form of online business which allows individuals to trade, buy, and sell products and services directly with one another using an online platform that facilitates these transactions. The rise of the internet and the ensuing expansion of e-commerce have greatly contributed to the growth of the C2C market. These platforms often provide a user-friendly interface and various tools to help users create listings, set prices, and conduct secure transactions. The C2C model is distinctive because it breaks away from traditional business-to-consumer (B2C) and business-to-business (B2B) frameworks by eliminating the middleman, thus allowing customers to interact directly.
C2C marketplaces handle the details related to the online transactions but generally do not own the inventory sold. This sector benefits from network effects as the value of the service increases with the number of participants. Trust and security concerns are addressed by providing user feedback systems and secure payment mechanisms. C2C interactions currently extend beyond simple sales and include services such as space rental and shared services.
Prominent companies within the C2C e-commerce market include eBay, which pioneered online auctions; Craigslist, known for classified listings; Etsy, catering to handmade and vintage items; and Poshmark, which specializes in fashion resale. These companies have become household names, providing platforms where individuals can conduct business on a personal level while accessing a vast online marketplace. Show Less Read more