C2C E-commerce Global Market Report 2024

The C2C e-commerce market size has grown exponentially in recent years. It will grow from $2.0 trillion in 2023 to $2.49 trillion in 2024 at a compound annual growth rate (CAGR) of 24.3%. The growth observed in the historical period can be attributed to several key factors. These include the increasing penetration of the internet and smartphone usage, the rising trend of online shopping and digital transactions, the growth of the sharing economy and peer-to-peer transactions, the expansion of social media platforms facilitating C2C commerce, consumer preference for a variety of unique products, the convenience and accessibility offered by online marketplaces, and the emergence of trust-building mechanisms such as user reviews.

The C2C e-commerce market size is expected to see exponential growth in the next few years. It will grow to $5.98 trillion in 2028 at a compound annual growth rate (CAGR) of 24.5%. The anticipated growth in the forecast period can be attributed to several key factors. These include the continued shift towards online shopping habits, the expansion of cross-border C2C transactions, the adoption of mobile payment solutions and digital wallets, the increasing popularity of niche and artisanal products, the growth of influencer marketing and social commerce, the rising focus on sustainability and second-hand goods, as well as regulatory support and consumer protection measures. Major trends expected in the forecast period include the rise of social commerce platforms, the integration of user-generated content, increased demand for niche marketplaces, the development of secure payment gateways, collaboration between platforms and providers, the expansion of cross-border trade, adoption of artificial intelligence, and integration of sustainability practices.

The surge in the adoption of online payment methods is poised to propel the growth of the C2C e-commerce market. Online payment methods, facilitating digital transactions over the Internet for individuals and businesses, are witnessing a surge driven by factors including increased mobile penetration, enhanced Internet availability, pandemic impacts, and security enhancements. These methods streamline payment processes for C2C e-commerce platforms, automating various aspects and enabling them to reach a global audience. For instance, reports from Electronic Payments International in September 2023 revealed a significant increase in digital payments in the UK in 2022, with contactless payments rising notably. Nearly a third of adults are registered for at least one mobile payment service, highlighting the momentum behind the adoption of online payment methods and its impact on the C2C e-commerce market's growth trajectory.

Key players in the C2C e-commerce market are leveraging strategic collaborations to gain competitive advantage and enhance their offerings. These collaborations enable C2C e-commerce providers to expand their reach, improve user experience, and build a more robust e-commerce ecosystem. For example, valU and PayTabs Egypt partnered with Mazadat in February 2022 to enhance payment solutions and services within the entertainment industry and e-commerce businesses. This collaboration allows Mazadat's users to leverage valU's BNPL services for C2C and B2C e-commerce and process online payments via PayTabs Egypt's payment gateway. Such collaborations demonstrate the industry's response to evolving consumer shopping patterns and the increasing use of technology, especially amidst the COVID-19 pandemic.

In January 2023, Naver Corp. completed the acquisition of Poshmark Inc. for approximately $1.2 billion, signaling a strategic move to build a global player in online fashion re-commerce. By combining Poshmark's discovery-based social shopping platform with Naver's technological expertise, the collaboration aims to enhance the e-commerce experience and create a significant presence in the C2C e-commerce market. Poshmark Inc., a US-based platform focusing on fashion, allows individuals to buy and sell clothing, shoes, and accessories from both brands and individuals, aligning well with Naver's objectives in expanding its foothold in the C2C e-commerce landscape.

Major companies operating in the c2c e-commerce market are Amazon.com Inc., JD.com Inc., Alibaba Group Holding Limited, PayPal Holdings Inc., Taobao, eBay Inc., Airbnb Inc., Flipkart Internet Private Limited, Shopify Inc., ASOS plc, Etsy Inc., OLX Inc., Squarespace Inc., Craigslist Inc., Fiverr International Ltd., Make My Trip Pvt. Ltd., BigCommerce Holdings Inc., Poshmark Inc., Depop Ltd., Shopee Pte. Ltd., Tradesy Inc., uBid Holdings Inc., Auctions.com LLC, Quikr India Private Ltd., WooCommerce.

North America was the largest region in the C2C e-commerce market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the c2c e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the c2c e-commerce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

C2C e-commerce, short for consumer-to-consumer e-commerce, involves the buying and selling of products or services directly between individual customers through online platforms or marketplaces. It facilitates peer-to-peer transactions, allowing individuals to act as both buyers and sellers. The primary objective of C2C e-commerce is to establish a virtual marketplace where individuals can connect, trade, and exchange goods or services without relying on intermediary businesses.

The primary types of C2C e-commerce encompass B2C retailers and classifieds. B2C retailers entail consumers selling products or services directly to other consumers via e-commerce platforms. These platforms can be web-based or mobile applications catering to various applications, including automotive, beauty and personal care, books and stationery, consumer electronics, clothing and footwear, home décor and electronics, sports and leisure, travel and tourism, media and entertainment, and information technology (software).

The C2C e-commerce market research report is one of a series of new reports that provides C2C e-commerce market statistics, including C2C e-commerce industry global market size, regional shares, competitors with a C2C e-commerce market share, detailed C2C e-commerce market segments, market trends and opportunities, and any further data you may need to thrive in the C2C e-commerce industry. This C2C e-commerce market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The C2C e-commerce market includes revenues earned by entities by providing services such as shipping and delivery services, seller tools and analytics, secure payment gateway integration, product listings, and others. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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