Car Air Freshener Market Report 2024

The car air freshener market size has grown strongly in recent years. It will grow from $2.33 billion in 2023 to $2.45 billion in 2024 at a compound annual growth rate (CAGR) of 5.1%. The growth during the historic period can be attributed to rising disposable incomes, the expansion of e-commerce, changes in lifestyle, increased time spent in cars, and the influence of social media.

The car air freshener market size is expected to see strong growth in the next few years. It will grow to $3 billion in 2028 at a compound annual growth rate (CAGR) of 5.3%. The growth in the forecast period can be attributed to the increasing number of vehicles, rising consumer awareness, growing urbanization, heightened environmental concerns, and the expansion of global tourism. Major trends expected during this period include the introduction of new fragrances and innovative designs, a preference for easy-to-use and convenient products, availability of customized air fresheners, demand for premium and luxury options, and a growing preference for sustainable and biodegradable air fresheners.

The growing demand for luxury cars is anticipated to boost the car air freshener market. Luxury cars are distinguished by their superior quality, advanced technology, premium materials, and exceptional comfort, often accompanied by a higher price and exclusive features compared to standard vehicles. This rising demand is driven by increased disposable incomes, a preference for advanced technology and comfort, and the status symbol associated with high-end vehicles. Car air fresheners are important for luxury cars to maintain an ambiance of freshness and comfort, improving the overall premium driving experience by eliminating unpleasant odors. For example, a report from CarExpert Pty Ltd., an Australia-based automotive publisher, indicated in April 2023 that the Jaguar F-Pace SUV was the top seller for the brand in Australia, with 48 units sold. Maserati sold 31 Grecale SUVs, and Volvo's XC40 luxury SUV saw an 18.7% increase in sales, totaling 1,505 units. Thus, the growing demand for luxury cars is fueling the expansion of the car air freshener market.

Key players in the car air freshener market are introducing innovative products, such as gel-based hanging car fresheners, to offer longer-lasting scents and enhance the driving experience. A gel-based hanging car freshener is a product that uses a gel substance suspended in a hanging container to gradually release a pleasant fragrance, improving the air quality inside the car. For example, in December 2023, Godrej aer, an India-based air freshener company, launched the Godrej aer O. This new product features a gel-based hanging design that ensures a consistent and controlled fragrance release. The range includes three variants - Musk After Smoke, Rose Blossom, and Cool Aqua - catering to different preferences and creating a personalized, fresh environment in the car.

In October 2022, Scentbird, a US-based luxury perfume and scent provider, acquired Drift for an undisclosed sum. This acquisition allows Drift to broaden its manufacturer relationships and explore exclusive partnerships with Scentbird’s brand affiliates. While Scentbird and Drift will continue their separate subscription models, they plan to introduce a combined subscription offering that includes products from both companies, expected to launch in 2023. Drift is a US-based manufacturer specializing in car air fresheners.

Major companies operating in the car air freshener market are Procter & Gamble Co., Henkel AG Co. KG, Reckitt Benckiser Group Plc, ST Corporation, SC Johnson Inc., Amway Corp., Newell Brands Inc., Church & Dwight Co. Inc., Liby Group, Godrej Consumer Products Ltd., Kobayashi Pharmaceutical Co. Ltd., Yankee Candle Company, Car-Freshener Corporation, Farcent Enterprise Co. Ltd., ACS Giftware Industrial Ltd., California Scents, American Covers Inc., Abro Industries Inc., Air Delights Inc., Chic Accessories, Fujian Mengjiaolan Daily Chemicals Co. Ltd., Scott's Liquid Gold Inc., Ada Electrotech (Xiamen) Co. Ltd., Auto Expressions, Car Mate USA Inc.

Europe was the largest region in the car air freshener market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the car air freshener market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the car air freshener market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A car air freshener is a product designed to enhance the interior air quality of a vehicle by eliminating or masking unpleasant odors and providing a pleasant fragrance. Beyond just improving the car's scent, air fresheners can also contribute to a more enjoyable and comfortable driving experience.

The main types of car air fresheners include clip-on, plug-ins, sprays or aerosols, paper, hanging, and others. A clip-on car air freshener is a small device that attaches to the car's air vent, releasing a pleasant scent as air flows through it. These fresheners come in various forms such as crystal, foam, gel, liquid, powder, and more, and can be either scented or unscented. They are sold through multiple sales channels, including hypermarkets or supermarkets, convenience stores, department stores, independent stores, online retailers, and others. They are used by various end-users, including sports cars, mid-range cars, SUVs, and other vehicle types.

The car air fresheners market research report is one of a series of new reports that provides car air fresheners market statistics, including car air fresheners industry global market size, regional shares, competitors with a car air fresheners market share, detailed car air fresheners market segments, market trends and opportunities, and any further data you may need to thrive in the car air fresheners industry. This car air fresheners market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The car air freshener market consists of sales of roasted oil diffusers, air freshener wipes and air freshener pads. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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