Digital Personalized Nutrition Market Report 2026

The digital personalized nutrition market size has grown exponentially in recent years. It will grow from $0.91 billion in 2025 to $1.1 billion in 2026 at a compound annual growth rate (CAGR) of 20.9%. The growth in the historic period can be attributed to growth in health and wellness awareness, expansion of digital health platforms, increasing consumer interest in personalized diets, availability of nutritional testing kits, rising adoption of mobile health apps.

The digital personalized nutrition market size is expected to see exponential growth in the next few years. It will grow to $2.32 billion in 2030 at a compound annual growth rate (CAGR) of 20.6%. The growth in the forecast period can be attributed to increasing integration of ai and data analytics in nutrition, rising demand for disease-specific diet solutions, expansion of direct-to-consumer health services, growing partnerships with healthcare providers, increasing focus on long-term wellness optimization. Major trends in the forecast period include increasing adoption of AI-driven nutrition recommendation platforms, rising use of genetic and microbiome data in diet planning, growing demand for subscription-based personalized nutrition services, expansion of mobile nutrition tracking applications, enhanced focus on preventive health and wellness.

The rising incidence of lifestyle diseases is anticipated to drive the growth of the digital personalized nutrition market in the coming years. Lifestyle diseases are health conditions that are largely caused or worsened by an individual’s lifestyle choices and behaviors, rather than solely by infections or genetic factors. These conditions are commonly associated with factors such as diet, physical inactivity, smoking, alcohol consumption, and stress. Lifestyle diseases include heart disease, diabetes, obesity, and other related conditions. Their increasing prevalence is linked to modernization, urbanization, sedentary routines, unhealthy dietary habits, greater consumption of processed foods, and elevated stress levels. Digital personalized nutrition supports the management of lifestyle diseases by offering customized dietary recommendations based on an individual’s specific health data, helping to improve nutrition, encourage healthier habits, and reduce the risk or severity of conditions such as diabetes, obesity, and cardiovascular disease. For example, in 2024, according to the International Diabetes Federation, a US-based umbrella organization, around 537 million adults aged 20-79 were living with diabetes worldwide, a number projected to increase to 643 million by 2030 and 783 million by 2045. As a result, the growing burden of lifestyle diseases is fueling the expansion of the digital personalized nutrition market.

Leading companies in the digital personalized nutrition market are emphasizing technological innovations such as AI-driven nutrition platforms to provide more precise and personalized dietary guidance, increase user engagement, and improve health outcomes for individuals affected by lifestyle-related conditions. AI-powered nutrition platforms apply artificial intelligence to analyze personal health data and generate customized nutrition plans aimed at optimizing overall health. For instance, in December 2023, Helo Corp, a US-based health and wellness technology company, introduced Nutramatic, an AI-enabled personalized nutrition service. Nutramatic delivers individualized diet plans based on detailed health assessments, ongoing dietary guidance, and integration with wearable devices. The platform also supports real-time health metric monitoring and adaptive recommendations to enhance user well-being.

In November 2023, Viome Life Sciences, a US-based company providing personalized dietary recommendations using advanced health and microbiome insights, acquired Naring Health for an undisclosed amount. This acquisition is intended to strengthen Viome’s capability to deliver more comprehensive and customized nutrition solutions by leveraging Naring Health’s technology and expertise. Naring Health is a US-based digital health and wellness company that offers personalized clinical and molecular data to support informed health decisions.

Major companies operating in the digital personalized nutrition market are Noom Inc., 23andMe Holding Co., MyFitnessPal Inc., DayTwo Inc., Nutrisense Inc., Viome Life Sciences Inc., Lumen Technologies Inc, Healthifyme Wellness Products and Services Private Limited, Nutrium, Habit LLC, Levels Health Inc., Lifesum AB, Second Nature Healthy Habits Ltd, InsideTracker, BiogeniQ Inc., CircleDNA, Persona Nutrition, Nutrigenomix Inc., Rootine, Caligenix Inc., GenoPalate Inc., Culina Health Inc., Baze Labs GmbH, Foodvisor.

North America was the largest region in the digital personalized nutrition market in 2025. The regions covered in the digital personalized nutrition market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital personalized nutrition market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Tariffs are influencing the digital personalized nutrition market by increasing costs of imported diagnostic kits, wearable integrations, testing devices, and digital platform infrastructure. Service providers in North America and Europe are most affected due to reliance on imported testing components and analytics tools, while Asia-Pacific faces cost pressures in scaling digital nutrition platforms. These tariffs are raising service pricing and slowing market penetration. However, they are also driving local production of testing kits, regional data analytics development, and innovation in cost-efficient personalized nutrition solutions.

The digital personalized nutrition market research report is one of a series of new reports that provides digital personalized nutrition market statistics, including digital personalized nutrition industry global market size, regional shares, competitors with a digital personalized nutrition market share, detailed digital personalized nutrition market segments, market trends and opportunities, and any further data you may need to thrive in the digital personalized nutrition industry. This digital personalized nutrition market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Digital personalized nutrition involves a customized approach to dietary guidance and meal planning that utilizes digital technologies and data analytics. It relies on individual-specific data, including genetic information, health indicators, lifestyle behaviors, and personal preferences, to develop tailored nutrition plans. The goal of digital personalized nutrition is to enhance individual health and well-being by offering personalized dietary advice that is more effective than generalized recommendations.

The primary purchasing models in the digital personalized nutrition market include subscription-based and one-time purchase options. A subscription-based digital personalized nutrition model involves an ongoing service in which customers pay a recurring fee - monthly, quarterly, or annually - to access personalized nutrition plans, dietary guidance, and continuous support through digital platforms. Applications span areas such as general health and fitness, disease-focused nutrition, and sports nutrition, with end users including direct consumers, wellness and fitness centers, hospitals and clinics, and institutional users.

The digital personalized nutrition market consists of revenues earned by entities by providing services such as personalized meal plans, genetic testing, wearable devices, mobile apps, online consultations, nutritional supplements, food sensitivity testing, behavioral coaching, and meal delivery services. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital personalized nutrition market includes sales of genetic testing kits, food sensitivity test kits, and DNA and microbiome testing kits. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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