Personalized Nutrition Market Report 2026

The personalized nutrition market size has grown rapidly in recent years. It will grow from $19.06 billion in 2025 to $22.12 billion in 2026 at a compound annual growth rate (CAGR) of 16.1%. The growth in the historic period can be attributed to growth in preventive healthcare awareness, expansion of dietary supplement consumption, increasing use of health and fitness applications, rising consumer interest in customized wellness, availability of digital health data.

The personalized nutrition market size is expected to see rapid growth in the next few years. It will grow to $40.56 billion in 2030 at a compound annual growth rate (CAGR) of 16.4%. The growth in the forecast period can be attributed to increasing adoption of precision health solutions, rising integration of ai-driven nutrition analytics, expansion of personalized meal delivery services, growing focus on chronic disease management, increasing partnerships between health tech and nutrition companies. Major trends in the forecast period include increasing use of genetic and biomarker-based nutrition plans, rising adoption of digital nutrition platforms, growing demand for personalized supplements, expansion of disease-specific nutrition programs, enhanced integration of data-driven health insights.

The increasing prevalence of chronic diseases is expected to drive the growth of the personalized nutrition market going forward. Chronic diseases are long-term health conditions that persist over time and often progress gradually, including diabetes, cardiovascular diseases, cancer, and autoimmune disorders, all of which require continuous management and treatment. The rise in chronic diseases is largely attributed to increasingly sedentary lifestyles, as prolonged physical inactivity elevates the risk of obesity, diabetes, heart disease, and certain cancers. For instance, in July 2024, according to the Australian Institute of Health and Welfare, an Australia-based government agency, chronic conditions were responsible for an estimated 4.4 million years of healthy life lost in Australia in 2023, accounting for 85% of the country’s total disease burden for that year. Personalized nutrition plays a vital role in managing chronic diseases because it takes into account an individual’s genetic profile, medical history, and current health status. Therefore, the growing burden of chronic diseases is fueling the expansion of the personalized nutrition market.

Major companies operating in the personalized nutrition market are concentrating on developing innovative solutions such as artificial intelligence-based personalized nutrition platforms to address the increasing demand for data-driven dietary guidance, customized wellness programs, and accessible precision nutrition services. AI-powered personalized nutrition platforms leverage algorithms, individual health data, and scientific research to deliver tailored dietary recommendations that are more precise and scalable than traditional one-size-fits-all nutrition advice. For instance, in June 2023, Ahara Corporation, a US-based precision nutrition company, launched Ahara Basic, a free version of its AI-enabled personalized nutrition program aimed at expanding access to evidence-based dietary guidance. The platform uses a scientifically designed questionnaire to analyze user health data and identify key nutrient requirements aligned with individual wellness goals, offering personalized insights, practical nutrition recommendations, and actionable guidance without the need for clinical consultations.

In September 2023, Tangelo, a US-based personalized nutrition and wellness company, acquired Diet ID for an undisclosed amount. This acquisition is aimed at enhancing Tangelo's product offerings, expanding its customer base, integrating new technologies, and improving its overall service capabilities. Diet ID is a US-based company that specializes in providing personalized nutrition solutions.

Major companies operating in the personalized nutrition market are BASF SE, Koninklijke DSM N.V., Herbalife Nutrition Ltd., Amway Corporation, DNAfit Life Sciences Limited, Wellness Coaches USA LLC, Atlas Biomed Group Limited, Persona Nutrition Inc., Nutrigenomix Inc., Viome Life Sciences Inc., BiogeniQ Inc., 23andMe Inc., NutraGene Inc., Nutrahacker LLC, GenoPalate Inc., Nutri-Genetix LLC, GX Sciences LLC, Pathway Genomics Corporation, DnaNudge Limited, Toolbox Genomics LLC, NutriHealth Systems Private Limited.

North America was the largest region in the personalized nutrition market in 2025. Asia-Pacific is expected to be the fastest-growing region in the personalized nutrition market during the forecast period. The regions covered in the personalized nutrition market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the personalized nutrition market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The personalized nutrition market consists of sales of supplements, multivitamins, herbals and botanicals. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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