Exterior Paint Market Report 2026

The exterior paint market size has grown strongly in recent years. It will grow from $16.06 billion in 2025 to $17.57 billion in 2026 at a compound annual growth rate (CAGR) of 9.4%. The growth in the historic period can be attributed to urbanization growth, expansion of residential construction, demand for surface protection, availability of polymer based paints, growth in renovation activities.

The exterior paint market size is expected to see strong growth in the next few years. It will grow to $23.89 billion in 2030 at a compound annual growth rate (CAGR) of 8%. The growth in the forecast period can be attributed to smart city development, rising infrastructure investments, sustainability focused construction, advancements in coating formulations, increasing climate resilience requirements. Major trends in the forecast period include growing demand for weather resistant coatings, increasing adoption of low VOC exterior paints, rising use of durable and long life paint systems, expansion of infrastructure and housing projects, higher preference for energy efficient building coatings.

The growing investments in infrastructure are expected to propel the growth of the exterior paint market going forward. Infrastructure refers to the fundamental physical and organizational structures and facilities necessary for the functioning of a society or enterprise, including transportation, communication, utilities, and public services. The factors contributing to rising infrastructure investments include expanding urban populations, increasing frequency and intensity of climate-related events, global connectivity, and trade expansion. Exterior paint is utilized in infrastructure development to offer protection, preservation, and aesthetic enhancement to various structures and facilities. For example, in 2024, according to the World Bank, private participation in infrastructure (PPI) investment reached $100.7 billion, a 16 percent increase from $87.1 billion in 2023 and 20 percent higher than the previous five-year average of $83.7 billion. Therefore, the growing investments in infrastructure are driving the expansion of the exterior paint market.

Major companies in the exterior paint market are focusing on developing technological advancements such as quick-set, low-VOC façade-paint additives to improve durability and reduce weather-related coating failures. A quick-set exterior paint additive uses a chemically modified polysiloxane emulsion that enables exterior paints to achieve rain resistance within minutes after application - unlike traditional coatings that require longer drying times before moisture exposure. For instance, in June 2024, Evonik Industries AG, a Germany-based specialty chemicals manufacturer, introduced TEGO Guard 9000, a new additive for exterior and façade paints. This solvent-free, organically modified branched polysiloxane emulsion stabilizes paint formulations through cationic-anionic interaction, providing high early rain resistance and faster curing. It is compatible with a wide range of waterborne coatings across different pigment-volume concentrations while meeting eco-label requirements. TEGO Guard 9000 enhances durability, reduces dirt accumulation, and ensures long-lasting surface protection, making it particularly advantageous in areas with high humidity or sudden weather fluctuations.

In February 2025, The Sherwin-Williams Company, a US-based paints and coatings provider, acquired Suvinil Coatings S.A for $1.15 billion. This acquisition aims to strengthen Sherwin-Williams’ presence in the Latin American exterior and architectural paints market by incorporating Suvinil’s well-established brands, production facilities, and product lineup. Suvinil Coatings S.A. is a Brazil-based company offering exterior and interior decorative paints.

Major companies operating in the exterior paint market are BASF SE, Sherwin-Williams Company, PPG Industries Inc., Akzo Nobel N.V., Nippon Paint Holdings Co. Ltd., Masco Corporation, RPM International Inc., Axalta Coating Systems Ltd., Diamond Vogel Paints, Asian Paints Limited, Valspar Corporation, H.B. Fuller Company, Kansai Paint Co. Ltd., Hempel A/S, Jotun Group, DAW SE, Tikkurila Oyj, Berger Paints India Limited, Benjamin Moore & Co., Rust-Oleum Corporation, Dunn-Edwards Corporation, Cromology, TOA Group, Farrow & Ball Limited.

Asia-Pacific was the largest region in the exterior paint market in 2025. It is expected to be the fastest-growing region in the forecast period. The regions covered in the exterior paint market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the exterior paint market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The exterior paint market consists of sales of latex paint, oil-based paint, textured paint, masonry paint and elastomeric paints. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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