Exterior Paint Market Report, Global, 2024

The exterior paint market size has grown strongly in recent years. It will grow from $13.49 billion in 2023 to $14.78 billion in 2024 at a compound annual growth rate (CAGR) of 9.6%. The growth in the historic period can be attributed to environmental regulations, the shift towards architectural styles and design preferences, growth in awareness for eco-friendly products, intense competition among paint manufacturers, and growing emphasis on aesthetics.

The exterior paint market size is expected to see strong growth in the next few years. It will grow to $21.54 billion in 2028 at a compound annual growth rate (CAGR) of 9.9%. The forecast period's growth is expected to be driven by factors such as the expansion of construction activities, increased demand for renovation and remodeling projects, the diversification of distribution channels, a rising need for high-performance coatings, and shifts in consumer preferences towards particular colors. Anticipated trends in the forecast period encompass the development of sustainable formulations, advancements in nanotechnology applications, the integration of smart coatings and functional additives, the provision of customized exterior paint solutions, and the adoption of digital technologies within the industry.

The surge in investments in infrastructure is anticipated to drive the future growth of the exterior paint market. Infrastructure comprises the essential physical and organizational structures and facilities vital for societal or enterprise functioning, encompassing transportation, communication, utilities, and public services. The escalating investments in infrastructure are fueled by factors such as expanding urban populations, heightened frequency and severity of climate-related events, global connectivity, and trade. In infrastructure development, exterior paint plays a crucial role in providing protection, preservation, and aesthetic enhancement to various structures and facilities. For instance, data from the World Bank in April 2024 revealed that private participation in infrastructure (PPI) commitments soared to $91.7 billion across 263 projects, marking a 23% increase compared to 2021. Consequently, the mounting investments in infrastructure propel the expansion of the exterior paint market.

Key players in the exterior paint market are concentrating on developing innovative technology-based products, such as water-beading technology-based exterior paint, to gain a competitive advantage. Water-beading technology-based exterior paint incorporates innovative technology engineered to repel water and moisture from painted surfaces. For example, in March 2022, Valspar Corporation, a US-based paint manufacturing company, introduced Valspar Defense, a new line of exterior paint and primer. This product offers robust protection with advanced water-beading technology, effectively repulsing water year-round to prevent moisture damage. Beyond its water-repelling features, Valspar Defense Exterior Paint & Primer provides exceptional defense against fading, cracking, and peeling. Additionally, it delivers superior coverage, concealing existing stains in just one coat and ready for rain in as little as one hour.

In September 2022, Flacks Group, a US-based private equity firm, acquired Kelly-Moore Paint Company for an undisclosed sum. This strategic acquisition underscores Flacks Group's ambition to broaden its presence in the paint industry and harness Kelly-Moore's expertise and market reach to drive growth and innovation. Kelly-Moore Paints, a US-based paint manufacturing company, specializes in offering high-quality exterior paint products, aligning well with Flacks Group's objectives.

Major companies operating in the exterior paint market are BASF SE, Sherwin-Williams Company, PPG Industries Inc., Akzo Nobel N.V., Nippon Paint Holdings Co. Ltd., Masco Corporation, RPM International Inc., Axalta Coating Systems Ltd., Diamond Vogel Paints, Asian Paints Limited, Valspar Corporation, H.B. Fuller Company, Kansai Paint Co. Ltd., Hempel A/S, Jotun Group, DAW SE, Tikkurila Oyj, Berger Paints India Limited, Benjamin Moore & Co., Rust-Oleum Corporation, Dunn-Edwards Corporation, Cromology, TOA Group, Farrow & Ball Limited.

Asia-Pacific was the largest region in the exterior paint market in 2023. It is expected to be the fastest-growing region in the forecast period. The regions covered in the exterior paint market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the exterior paint market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Exterior paint is designed specifically for use on surfaces exposed to outdoor elements such as sunlight, rain, wind, and temperature changes. Its formulation aims to endure harsh environmental conditions and provide durable protection for exterior surfaces.

The primary types of exterior paint include silicone, epoxy, acrylic, polyurethane, and others. Silicone exterior paints are crafted with silicone resin, offering outstanding durability, weather resistance, and flexibility, making them well-suited for challenging environmental conditions. These paints come in various formulations, including water-based and solvent-based options, and are utilized across a range of applications such as residential, commercial, and industrial buildings.

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The exterior paint market consists of sales of latex paint, oil-based paint, textured paint, masonry paint and elastomeric paints. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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