Facial Beauty Devices Market Report 2026

The facial beauty devices market size has grown rapidly in recent years. It will grow from $21.18 billion in 2025 to $24.77 billion in 2026 at a compound annual growth rate (CAGR) of 17%. The growth in the historic period can be attributed to growing beauty consciousness, rising skincare spending, early adoption of facial treatment tools, expansion of beauty retail channels, increasing awareness of skincare technology.

The facial beauty devices market size is expected to see rapid growth in the next few years. It will grow to $45.67 billion in 2030 at a compound annual growth rate (CAGR) of 16.5%. The growth in the forecast period can be attributed to rising preference for home beauty treatment solutions, growing focus on anti-aging treatment demand, increasing affordability of beauty devices, expansion of dermatology-inspired beauty technology, rising adoption of multifunction skincare devices. Major trends in the forecast period include rising demand for at-home skincare enhancement devices, growing popularity of non-invasive beauty treatment solutions, increasing consumer focus on anti-aging skincare devices, expansion of multi-functional beauty device innovations, rising awareness of advanced skincare technologies.

The increase in skin problems is expected to propel the growth of the facial beauty device market going forward. Skin problems refer to illnesses that affect the skin's surface and can cause various symptoms, such as rashes, acne, burning, itching, and changes in pigmentation. With increasing awareness about skin problems and the desire for personalized skincare routines, the demand for facial beauty devices is rising. Facial beauty devices offer a range of benefits for various skin concerns, helping to improve the overall health and appearance of the skin when used correctly and consistently. For instance, according to Cancer Australia, an Australia-based cancer control agency, Australia recorded 18,257 new skin melanoma cases in 2023, an increase from 15,628 cases in the previous two years. Therefore, the growing incidence of skin problems drives the facial beauty device market.

Major companies operating in the facial beauty device market are focusing on innovative smart technologies such as optoelectronic technology to gain a competitive edge in the market. Optoelectronic technology refers to developing and manufacturing hardware to transform electrical energy into light and the real-life use of photovoltaic or light-emitting devices. For instance, in September 2023, AMIRO, a China-based beauty and skincare technology company, launched the skin-tightening AMIRO S2 SEAL gadget and the LED light facial beauty device AMIRO LumoMax. The AMIRO LumoMax is an easy-to-use LED light face beauty device that provides post-cosmetic surgery treatment with five daily methods: whitening, calming, acne elimination, sleep, and privacy. The AMIRO S2 is an updated version of AMIRO's initial stamping beauty gadget. AMIRO S2 provides accurate anti-aging treatment using a four-color zoning mask, eliminating the need to change devices or settings. These two products showcase AMIRO's dedication to precision skincare and its innovative use of precision science and deep optoelectronic integration in the skincare industry.

In August 2023, Rhyz Inc., a subsidiary of Nu Skin Enterprises Inc., a skincare and beauty device company, acquired BeautyBio for an undisclosed amount. This acquisition aims to expand Rhyz's ecosystem of consumer, technology, and manufacturing firms that work together to create innovative products in the beauty, wellness, and lifestyle sectors. Further, the acquisition enhances Nu Skin's position in the beauty device systems market and enables BeautyBio to reach its potential within the Rhyz ecosystem. BeautyBio is a US-based luxury skincare company that offers innovative facial beauty devices designed to enhance skincare routines and address various skin concerns.

Major companies operating in the facial beauty devices market report are Panasonic Corporation, Philips N.V., L’Oréal S.A., Nu Skin Enterprises, Conair Corporation, Remington Products Company, Lumenis, MTG Co. Ltd., YA-MAN Ltd., TRIA Beauty Inc., NuFACE, ZIIP Beauty, LYMA, FOREO, CurrentBody, Silk’n, Braun GmbH, Beurer GmbH, Quasar MD, Newa.

North America was the largest region in the facial beauty devices market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the facial beauty devices market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the facial beauty devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The facial beauty device market consists of sales of facial cleansing brushes, light emitting diode (LED) therapy devices, lip plumping devices, eye massagers and microcurrent devices. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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