Facial Beauty Devices Global Market Report 2024

The facial beauty devices market size has grown rapidly in recent years. It will grow from $15.8 billion in 2023 to $18.81 billion in 2024 at a compound annual growth rate (CAGR) of 19.1%. The growth observed during the historical period can be credited to the rising consumer awareness, extensive clinical research, and the expanding accessibility of facial beauty devices.

The facial beauty devices market size is expected to see rapid growth in the next few years. It will grow to $35.32 billion in 2028 at a compound annual growth rate (CAGR) of 17.1%. The projected growth in the forecast period can be attributed to a growing preference for non-invasive skincare solutions, the expansion of the facial beauty device market, heightened affordability, a demand for evidence-based skincare solutions, and the broadening of customer bases and market presence. Key trends anticipated in the forecast period encompass the integration of advanced technologies, incorporation of smart features, development of non-invasive anti-aging solutions, adoption of adaptive skincare technology, and the ongoing growth and innovation within the facial beauty device market.

The surge in skin problems is poised to drive the expansion of the facial beauty device market in the foreseeable future. Skin problems encompass a spectrum of conditions affecting the skin's surface, manifesting in symptoms such as rashes, acne, burning sensations, itching, and alterations in pigmentation. Heightened awareness surrounding skin issues coupled with a growing inclination towards personalized skincare regimens has spurred an increased demand for facial beauty devices. These devices offer diverse benefits tailored to address various skin concerns, thereby contributing to enhancing overall skin health and appearance when utilized appropriately and consistently. For example, Cancer Australia, an agency dedicated to cancer control in Australia, reported a rise in new skin melanoma cases in 2023, with 18,257 recorded cases, marking an increase from 15,628 cases observed in the preceding two years. Consequently, the escalating incidence of skin problems is propelling the growth trajectory of the facial beauty device market.

Key players in the facial beauty device market are directing their efforts towards integrating innovative smart technologies, such as optoelectronic technology, to attain a competitive edge. Optoelectronic technology involves the development and production of hardware aimed at converting electrical energy into light and the practical application of photovoltaic or light-emitting devices. For instance, in September 2023, AMIRO, a prominent beauty and skincare technology company based in China, introduced two groundbreaking products including the skin-tightening AMIRO S2 SEAL gadget and the LED light facial beauty device AMIRO LumoMax. The AMIRO LumoMax is a user-friendly LED light facial beauty device designed to offer post-cosmetic surgery treatment, featuring five distinct modes such as whitening, soothing, acne reduction, sleep enhancement, and privacy. Meanwhile, the AMIRO S2 represents an enhanced iteration of AMIRO's initial stamping beauty gadget, delivering precise anti-aging treatment through a four-color zoning mask, thereby obviating the need for device or setting adjustments. These product innovations underscore AMIRO's commitment to precision skincare and its pioneering utilization of precision science and profound optoelectronic integration within the skincare sector.

In August 2023, Rhyz Inc., a subsidiary of Nu Skin Enterprises Inc., a prominent player in the skincare and beauty device industry, completed the acquisition of BeautyBio for an undisclosed sum. This strategic move is geared towards bolstering Rhyz's expansive network of consumer-oriented, technological, and manufacturing enterprises, fostering collaborative efforts to innovate products across the beauty, wellness, and lifestyle sectors. Moreover, the acquisition strengthens Nu Skin's foothold in the beauty device systems market while providing BeautyBio with the resources and opportunities to fully leverage its potential within the Rhyz ecosystem. BeautyBio, renowned for its luxury skincare offerings, specializes in cutting-edge facial beauty devices aimed at elevating skincare regimens and addressing diverse skin concerns.

Major companies operating in the facial beauty devices market report are Hitachi Ltd., Procter and Gamble, Panasonic Corporation, L'Oréal S.A., Philips N.V., NuFace, MTG Co. Ltd., Clinique Laboratories, Nu Skin Enterprises, Conair Corporation, Remington, Lumenis, Face Gym, SSENSE, Ya Man ltd., Clarisonic Inc., LYMA, TRIA Beauty Inc., Quasar MD, Habalan Med Beauty Co. Ltd., Newa, Ziip Beauty.

North America was the largest region in the facial beauty devices market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the facial beauty devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the facial beauty devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Facial beauty devices encompass innovative skincare tools designed to enhance facial appearance and offer a myriad of benefits such as firming, toning, and anti-aging effects. These devices cater to diverse skin concerns, facilitating increased absorption of skincare products, boosting metabolism, and promoting blood circulation.

The primary categories of facial beauty devices include cleansing devices, oxygen and steamers, dermal rollers, acne removal devices, hair removal devices, and other specialized tools. Cleansing devices, for instance, are utilized to deeply cleanse the skin by gently exfoliating and eliminating dirt, oil, and impurities. They operate via various mechanisms such as electric, battery-operated, manual, and cater to applications in beauty salons, households, and beyond.

The facial beauty devices market research report is one of a series of new reports that provides facial beauty devices market statistics, including facial beauty devices industry global market size, regional shares, competitors with a facial beauty devices market share, detailed facial beauty devices market segments, market trends and opportunities, and any further data you may need to thrive in the facial beauty devices industry. This facial beauty devices market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The facial beauty device market consists of sales of facial cleansing brushes, light emitting diode (LED) therapy devices, lip plumping devices, eye massagers and microcurrent devices. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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