Facial Beauty Devices Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The facial beauty devices market size has grown rapidly in recent years. It will grow from $18.81 billion in 2024 to $22.35 billion in 2025 at a compound annual growth rate (CAGR) of 18.8%. The growth in the historic period can be attributed to increasing consumer awareness, clinical research, the increasing availability of facial beauty devices.

The facial beauty devices market size is expected to see rapid growth in the next few years. It will grow to $40.95 billion in 2029 at a compound annual growth rate (CAGR) of 16.3%. The growth in the forecast period can be attributed to increasingly seek non-invasive skincare solutions, growth of facial beauty device, increased affordability, demand for evidence-based skincare solutions, expansion of their customer base and market presence. Major trends in the forecast period include integration of advanced technologies, smart features, non-invasive anti-aging solutions, adaptive skincare technology, growth and innovation within the facial beauty device market.

The increase in skin problems is expected to propel the growth of the facial beauty device market going forward. Skin problems refer to illnesses that affect the skin's surface and can cause various symptoms, such as rashes, acne, burning, itching, and changes in pigmentation. With increasing awareness about skin problems and the desire for personalized skincare routines, the demand for facial beauty devices is rising. Facial beauty devices offer a range of benefits for various skin concerns, helping to improve the overall health and appearance of the skin when used correctly and consistently. For instance, according to Cancer Australia, an Australia-based cancer control agency, Australia recorded 18,257 new skin melanoma cases in 2023, an increase from 15,628 cases in the previous two years. Therefore, the growing incidence of skin problems drives the facial beauty device market.

Major companies operating in the facial beauty device market are focusing on innovative smart technologies such as optoelectronic technology to gain a competitive edge in the market. Optoelectronic technology refers to developing and manufacturing hardware to transform electrical energy into light and the real-life use of photovoltaic or light-emitting devices. For instance, in September 2023, AMIRO, a China-based beauty and skincare technology company, launched the skin-tightening AMIRO S2 SEAL gadget and the LED light facial beauty device AMIRO LumoMax. The AMIRO LumoMax is an easy-to-use LED light face beauty device that provides post-cosmetic surgery treatment with five daily methods: whitening, calming, acne elimination, sleep, and privacy. The AMIRO S2 is an updated version of AMIRO's initial stamping beauty gadget. AMIRO S2 provides accurate anti-aging treatment using a four-color zoning mask, eliminating the need to change devices or settings. These two products showcase AMIRO's dedication to precision skincare and its innovative use of precision science and deep optoelectronic integration in the skincare industry.

In August 2023, Rhyz Inc., a subsidiary of Nu Skin Enterprises Inc., a skincare and beauty device company, acquired BeautyBio for an undisclosed amount. This acquisition aims to expand Rhyz's ecosystem of consumer, technology, and manufacturing firms that work together to create innovative products in the beauty, wellness, and lifestyle sectors. Further, the acquisition enhances Nu Skin's position in the beauty device systems market and enables BeautyBio to reach its potential within the Rhyz ecosystem. BeautyBio is a US-based luxury skincare company that offers innovative facial beauty devices designed to enhance skincare routines and address various skin concerns.

Major companies operating in the facial beauty devices market are Hitachi Ltd., Procter and Gamble, Panasonic Corporation, L'Oréal S.A., Philips N.V., NuFace, MTG Co. Ltd., Clinique Clinique Laboratories, Nu Skin Enterprises, Conair Corporation, Remington, Lumenis, Face Gym, SSENSE, Ya Man ltd., Clarisonic Inc., LYMA, TRIA Beauty Inc., Quasar MD, Habalan Med Beauty Co. Ltd., Newa, Ziip Beauty.

North America was the largest region in the facial beauty devices market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the facial beauty devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the facial beauty devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The facial beauty device market consists of sales of facial cleansing brushes, light emitting diode (LED) therapy devices, lip plumping devices, eye massagers and microcurrent devices. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Facial beauty devices refer to innovative skincare tools that enhance facial appearance and provide a range of advantages, including firming, toning, and anti-aging properties. They address various skin concerns, increase skin absorption of cosmetic goods, speed metabolism, and encourage blood circulation.

The main types of facial beauty devices are cleansing devices, oxygen and steamer, dermal rollers, acne removal devices, hair removal devices, and others. Cleansing devices are tools used to deep clean the skin, typically through gentle exfoliation and removal of dirt, oil, and impurities. They work by electric, battery operated, manual, devices, and other modes of operation for beauty salon, household, and other applications.

The main types of facial beauty devices are cleansing devices, oxygen and steamer, dermal rollers, acne removal devices, hair removal devices, and others. Cleansing devices are tools used to deep clean the skin, typically through gentle exfoliation and removal of dirt, oil, and impurities. They work by electric, battery operated, manual, devices, and other modes of operation for beauty salon, household, and other applications.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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