Beauty Devices Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The beauty devices market size has grown rapidly in recent years. It will grow from $52.04 billion in 2024 to $60.48 billion in 2025 at a compound annual growth rate (CAGR) of 16.2%. The growth in the historic period can be attributed to personalization, sustainability, health and wellness focus, virtual consultations, and integration with wearables.

The beauty devices market size is expected to see rapid growth in the next few years. It will grow to $111.29 billion in 2029 at a compound annual growth rate (CAGR) of 16.5%. The growth in the forecast period can be attributed to increasing disposable income, rising aging population, celebrity endorsements, consumer education, and retail expansion. Major trends in the forecast period include at-home treatments, tech integration, multi-functionality, technological innovations, and product launches.

The increasing number of cosmetic procedures is expected to significantly boost the growth of the beauty device market. Cosmetic procedures, which encompass aesthetic treatments performed to enhance or alter an individual's appearance for non-medical reasons, are growing in popularity due to factors such as advancements in technology, reduced invasiveness, faster recovery times, and more affordable costs. Beauty devices play a key role in these procedures, providing advanced tools and technologies to improve treatment outcomes and address various cosmetic concerns. For instance, the Global Survey 2022 report by the International Society of Aesthetic Plastic Surgery revealed a global increase of 11.2% in aesthetic procedures, with over 14.9 million surgical procedures performed in 2022. This growing demand for cosmetic treatments is driving the expansion of the beauty device market as consumers seek more efficient and effective solutions for their aesthetic needs.

Major companies operating in the beauty devices market are innovating new technological products, such as SmartAppGuided, to increase their profitability in the market. The SmartAppGuided app offers directions and instructions for different beauty and pet care devices. For instance, in December 2023, Geske, a Germany-based beauty technology company, launched SmartAppGuided. It is intended to function with various beauty gadgets, including face rollers, hydration refreshers, and brushes, to offer customers customized beauty treatments and technology. The app is part of GESKE's line of holistic skincare products, including over 150 SmartAppGuided skincare products and over 250 high-tech beauty devices.

In August 2023, Rhyz Inc., a US-based ecosystem of consumer, technology, and manufacturing company, acquired Beauty Biosciences LLC for an undisclosed amount. The acquisition aims to take advantage of the growth and cost-saving opportunities within the Rhyz ecosystem. BeautyBio's goal of improving lives through pure, effective skincare products will be furthered and realized with the help of this acquisition. Beauty Biosciences LLC is a US-based beauty devices manufacturing company.

Major companies operating in the beauty devices market are Johnson & Johnson, Hitachi Ltd., The Procter & Gamble Company, MTG Co. Ltd., Unilever plc, Panasonic Corporation, L'Oréal S.A., Koninklijke Philips N.V., Shiseido, Amorepacific Corporation, Nu Skin Enterprises Inc., Conair Corporation, Revlon, FOREO, Oriflame, YA-MAN Ltd., Silk'n, Carol Cole Company, Cynosure, LLC, Beurer, Beurer, Sciton Inc., Syneron Medical Ltd., Homedics, Clarisonic, Tria Beauty, TRIA Beauty, NuFACE, Quasar Bio-Tech Inc., Trophy Skin.

North America was the largest region in the beauty devices market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the beauty devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the beauty devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The beauty device market consists of the sale of micro current devices, microdermabrasion devices, nail care devices, and teeth whitening devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

A beauty device is an electronic tool or device used to enhance the appearance of the skin or hair. These devices are designed to amplify the results of beauty treatments. They are used at home or in a salon setting and include a wide range of products, such as facial cleansing brushes, LED light therapy devices, microcurrent devices, hair removal devices, and more.

The main types of beauty devices are hair care devices, facial devices, skin care devices, oral care devices, and eye care devices. Hair care devices are electronic tools or appliances designed to assist individuals in maintaining the health, styling, and grooming of their hair, they are used by females, and males, and are used in commercial/professional, domestic/personalized/ homecare.

The main types of beauty devices are hair care devices, facial devices, skin care devices, oral care devices, and eye care devices. Hair care devices are electronic tools or appliances designed to assist individuals in maintaining the health, styling, and grooming of their hair, they are used by females, and males, and are used in commercial/professional, domestic/personalized/ homecare.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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