Interactive Advertising Global Market Report 2024

The interactive advertising market size has grown strongly in recent years. It will grow from $32.97 billion in 2023 to $35.65 billion in 2024 at a compound annual growth rate (CAGR) of 8.1%. The growth observed in the historic period can be attributed to several factors, including increased internet penetration, widespread adoption of mobile devices, the rise of social media platforms, the expansion of e-commerce, and increased consumption of video content.

The interactive advertising market size is expected to see strong growth in the next few years. It will grow to $49.38 billion in 2028 at a compound annual growth rate (CAGR) of 8.5%. The projected growth in the forecast period can be attributed to several factors, including the rise of influencer marketing, the adoption of sustainable advertising practices, the emergence of connected TV (CTV), the widespread adoption of 5G technology, and the integration of AI and machine learning. Major trends expected in the forecast period include interactive video ads, interactive audio ads, AI-powered personalization of advertisements, the rise of virtual events and experiential marketing, and increased integration of social commerce into advertising strategies.

The anticipated rise in social media penetration is poised to drive the expansion of the interactive advertising market. Social media penetration, reflecting the increasing prevalence and utilization of social media platforms across global communities, is propelled by heightened accessibility and evolving user preferences for connectivity and entertainment. As a dynamic platform, social media enables interactive advertising, empowering brands to craft engaging and personalized experiences that cultivate meaningful connections with their audience, foster brand engagement, and attain marketing objectives effectively. For instance, data from Kepios Pte. Ltd revealed that the global social media user base surged by 227 million compared to 2021, reaching 4.7 billion by the beginning of July 2022. Consequently, the escalating penetration of social media serves as a catalyst for the growth of the interactive advertising market.

Key players in the interactive advertising market are focusing on developing innovative audience engagement solutions to cater to the mounting demand in the sector. These solutions play a pivotal role in interactive advertising by fostering meaningful interactions, capturing attention, and driving deeper brand engagement, thereby enhancing campaign effectiveness and return on investment (ROI). For instance, Inuxu Digital Media Technologies introduced interactive advertising features via WhatsApp in January 2023, including Click to Call and Click to WhatsApp functionalities. These features offer advertisers a simpler and more intuitive means to connect with users and accomplish desired goals, facilitating seamless conversion directly through WhatsApp or phone calls. By providing direct contact options, these features streamline the conversion process, reduce bounce rates, and expedite lead nurturing through preferred communication channels.

In June 2023, Dentsu Group Inc. strengthened its capabilities by acquiring Tag Group for an undisclosed amount. This strategic acquisition aims to bolster Dentsu Group's creative production capabilities, customer experience management, and dynamic content optimization services, aligning with its customer transformation and technology (CT&T) strategy. Tag Group, a UK-based marketing production agency specializing in interactive marketing, brings valuable expertise and resources to Dentsu Group, enabling it to further enhance its offerings in the interactive advertising landscape and better cater to evolving client needs.

Major companies operating in the interactive advertising market are Adobe Inc., Ogilvy & Mather Worldwide Inc., Roku Inc., BBDO Worldwide Inc., MullenLowe Group Ltd., Taboola Inc, Grey Group Inc., Deutsch LA., BuzzFeed Inc., Mood Media Corporation, George P. Johnson Company, Wieden + Kennedy LLC, Droga5 LLC, Crispin Porter & Bogusky LLC, The Martin Agency LLC, BSSP Inc., Keo Marketing Inc., Mood Media, Shine Interactive LLC, NxtConcepts Inc.

North America was the largest region in the interactive advertising market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the interactive advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the interactive advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Interactive advertising is a dynamic form of marketing communication that directly engages consumers through active participation, feedback, or interaction. This approach fosters two-way communication and engagement, enabling consumers to interact with ad content in real-time. The goal of interactive advertising is to captivate viewers, gather insights, and drive engagement and conversions, ultimately enhancing brand awareness and generating leads.

The primary types of interactive advertising include sponsorship, blogging, widgets, offline activation, and social media. Sponsorship advertising involves promotional content created by a company or individual to support an event, activity, or organization in exchange for visibility and branding opportunities. This strategy is utilized by organizations ranging from small and medium enterprises (SMEs) to large enterprises. End users of interactive advertising encompass various industries such as media and entertainment, banking, financial services and insurance (BFSI), retail and e-commerce, automotive, education, and others.

The interactive advertising research report is one of a series of new reports that provides interactive advertising market statistics, including the interactive advertising industry's global market size, regional shares, competitors with an interactive advertising market share, detailed interactive advertising market segments, market trends and opportunities, and any further data you may need to thrive in the interactive advertising industry. This interactive advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The interactive advertising market includes revenues earned by entities by providing services such as digital display ads, cross-channel integration, and ad campaign management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.