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Interactive Advertising is a form of online advertising that involves the use of interactive elements such as videos, games, and other interactive media. It is designed to engage users and create a more immersive experience than traditional online advertising. Interactive Advertising is often used to increase brand awareness, drive sales, and generate leads. It can also be used to create a more personalized experience for users, allowing them to interact with the brand in a more meaningful way.
Interactive Advertising is often used in combination with other forms of online advertising, such as display ads, search engine marketing, and social media marketing. It is also used to create more engaging content, such as interactive videos, quizzes, and polls.
Some companies in the Interactive Advertising market include Google, Facebook, Microsoft, and Yahoo. Show Less Read more