Sales Coaching Software Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The sales coaching software market size has grown strongly in recent years. It will grow from $57.74 billion in 2024 to $62.08 billion in 2025 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to rise of remote work, demand for personalization, shift to data-driven decision making, emphasis on continuous learning and development.

The sales coaching software market size is expected to see strong growth in the next few years. It will grow to $83.69 billion in 2029 at a compound annual growth rate (CAGR) of 7.8%. The growth in the forecast period can be attributed to AI (artificial intelligence)-powered personalization, integration with virtual reality (VR) and augmented reality (AR), gamification of learning and development, interoperability and integration with CRM systems. Major trends in the forecast period include AI-powered coaching insights, remote coaching solutions, data privacy and security measures, mobile-first approach, increased adoption of AI and machine learning, demand for real-time forecasting.

The growing adoption of e-learning is expected to drive the growth of the sales coaching software market in the coming years. E-learning refers to electronic learning that leverages digital technologies like computers, the internet, and digital resources to deliver educational content and enable remote learning experiences. The rise of e-learning is fueled by the widespread availability of high-speed internet, mobile devices, and learning management systems (LMS), along with the increasing demand for personalized learning options. Sales coaching software is utilized in e-learning to offer a comprehensive platform for sales professionals, enabling personalized coaching and training to enhance their skills, knowledge, and performance. Additionally, it allows organizations to develop tailored learning paths based on individual sales representatives' needs, experience, and performance data. For example, in July 2023, Coursera, a US-based online learning platform, reported total revenue of $153.7 million, marking a 23% increase from $124.8 million the previous year. Therefore, the growing adoption of e-learning is fueling the growth of the sales coaching software market.

Key players in the sales coaching software market are concentrating on developing innovative solutions, such as Salesloft Coaching, to streamline coaching processes and enhance effectiveness. Salesloft Coaching is a technology platform designed to support and improve the coaching and development of sales professionals within organizations. For example, Salesloft Inc. introduced sales coaching software in August 2022, providing sales managers with crucial insights into their team's performance to enable more effective coaching. This software emphasizes a data-driven approach to personalize coaching and development for each sales representative, potentially leading to enhanced individual performance and stronger overall sales teams. Salesloft Coaching stands out in the market by offering sales managers a powerful, consolidated view of their reps' performance against goals across various activities and channels.

In February 2024, Salesforce Inc., a US-based software company, acquired Spiff for an undisclosed amount. This acquisition is aimed at strengthening Salesforce's Sales Performance Management solutions by incorporating Spiff's innovative incentive compensation management (ICM) platform. As a result, Salesforce will be able to offer its customers enhanced visibility into compensation structures, automate commission processes more efficiently, and better align sales incentives with targeted business outcomes. Spiff is a US-based company specializing in providing intuitive compensation management tools that promote transparency and efficiency within sales teams.

Major companies operating in the sales coaching software market are Microsoft Corporation, Allego Inc., International Business Machines Corporation, Cisco Systems Inc., Oracle Corporation, SAP SE, Salesforce Inc., Zoho Corporation, Salesloft Inc., Gong.io, Xactly Corporation, Outreach Inc., InsideSales.com, Conversica Inc., Highspot Inc., Seismic Software, MindTickle Inc., LevelJump Inc., Wilson Learning Corporation, Richardson Sales Performance, Lessonly LLC, VanillaSoft Inc., Gryphon Networks, Training Industry Inc., Vantage Point Performance LLC.

North America was the largest region in the sales coaching software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sales coaching software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sales coaching software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The sales coaching software market includes revenues earned by entities by providing services such as performance tracking, coaching session scheduling, feedback and evaluation, progress monitoring, analytics and reporting, and AI-powered insights. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Sales coaching software comprises a suite of tools and solutions crafted to facilitate interactions between sales managers and their team members, aimed at evaluating, correcting, or reinforcing sales strategies. These tools involve dynamic job-embedded interactions with the goal of enhancing sales performance, refining sales skills, and achieving sales targets.

The primary deployment modes featured in sales coaching software include cloud-based and on-premise options. Cloud-based deployment refers to software or services hosted, managed, and accessed remotely over the internet, eliminating the need for on-premises infrastructure. This software finds applications across various sectors including banking, financial services, and insurance (BFSI), retail and consumer goods, hospitality and tourism, information technology and telecom, manufacturing, healthcare, among others, catering to both large enterprises and small enterprises (SMEs).

The sales coaching software market research report is one of a series of new reports that provides sales coaching software market statistics, including sales coaching software industry global market size, regional shares, competitors with a sales coaching software market share, detailed sales coaching software market segments, market trends and opportunities, and any further data you may need to thrive in the sales coaching software industry. This sales coaching software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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