Personal Development Market Report 2026

The personal development market size has grown strongly in recent years. It will grow from $54.14 billion in 2025 to $57.45 billion in 2026 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to growing awareness of mental health, increasing disposable income levels, expansion of self-help publishing, rising demand for career advancement resources, growing acceptance of personal coaching services.

The personal development market size is expected to see strong growth in the next few years. It will grow to $72.95 billion in 2030 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to increasing adoption of AI-powered coaching tools, rising focus on lifelong learning, expansion of mobile-based self-development apps, growing demand for work-life balance solutions, increasing integration of wellness programs in corporate settings. Major trends in the forecast period include increasing adoption of digital self-improvement platforms, rising demand for mental health and wellness programs, growing popularity of personalized coaching solutions, expansion of skill-based learning content, enhanced focus on holistic well-being.

The increasing prevalence of stress and mental health concerns is driving the growth of the personal development market. Stress and mental health challenges encompass the emotional, psychological, and physiological difficulties individuals experience when facing pressures, obstacles, or disruptions in their lives. Personal development supports addressing these issues by equipping individuals with the skills and tools to actively manage their well-being, offering practical techniques to reduce stress and promote mental health, and helping achieve better overall outcomes. For example, in April 2025, SingleCare Services, LLC, a U.S.-based healthcare technology platform, reported that in 2024, 43% of adults indicated feeling more anxious compared to the previous year. Consequently, the rise in stress and mental health concerns is expected to fuel the growth of the personal development market.

Leading companies in the personal development market are increasingly focusing on creating advanced solutions, such as digital networking platforms, to boost user engagement and support continuous self-improvement. A digital networking platform connects individuals and industry professionals in an interactive online environment, facilitating collaborative learning and personal growth through shared resources and community-driven experiences. For example, in January 2025, Mind Growth 360, an Australia-based personal development platform and ed-tech company, launched a social network for personal development featuring a comprehensive digital system designed for coaches, course creators, authors, trainers, influencers, and public speakers. The platform provides courses, podcasts, virtual meeting rooms, groups, events, and eBooks to help users enhance various aspects of their lives. It also includes an exclusive Creators Club to support service providers in the personal development sector and a virtual bookshelf offering curated reading materials for self-improvement. The platform encourages individuals to participate in a connected community where learning, growth, and access to expert-driven content form the core of the user experience.

In September 2023, UpGrad, an education company based in India, finalized the acquisition of Centum Learning for an undisclosed sum. This strategic move aims to harness the complementary skills of both entities to develop a scalable portfolio, effectively address the critical need for upskilling the enterprise workforce, bolster UpGrad's presence in the enterprise upskilling market, and ultimately drive positive outcomes for learners. Centum Learning, headquartered in India, specializes in providing comprehensive training programs and skill development solutions.

Major companies operating in the personal development market report are Allison Transmission Holdings, Slalom Consulting, WW International Inc, Toastmasters International, Dale Carnegie And Associates Inc., Udemy Inc., Skillsoft Corporation, Coursera Inc., Mindvalley, Headspace, Franklin Covey Co., Skillshare, Hay House Inc., Nutrisystem Inc., Landmark Worldwide Enterprises Inc., GoodHabitz, Gaia Inc., OpenSesame Inc., The Chopra Center, SkillPath, Lifehack, Tony Robbins Holdings, FutureLearn Limited, Cloverleaf, edX LLC

North America was the largest region in the personal development market in 2025. The regions covered in the personal development market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the personal development market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The personal development market consists of revenues earned by entities by providing services such as mental health, motivation and inspiration, physical health, self-awareness, and skillset enhancement. The market value includes the value of related goods sold by the service provider or included within the service offering. The personal development market also includes sales of fitness tracker, smartwatches, virtual reality headsets, and biofeedback devices. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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