Salted Butter Market Report 2026

The salted butter market size has grown strongly in recent years. It will grow from $39.78 billion in 2025 to $41.94 billion in 2026 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period can be attributed to rising dairy consumption across households, growth of commercial bakery and foodservice sectors, expansion of cold chain infrastructure, strong preference for traditional butter usage, availability of mass-produced dairy products.

The salted butter market size is expected to see steady growth in the next few years. It will grow to $50.78 billion in 2030 at a compound annual growth rate (CAGR) of 4.9%. The growth in the forecast period can be attributed to growing demand for premium dairy products, increasing health-conscious consumption patterns, expansion of modern retail channels, rising interest in organic dairy sourcing, product innovation in flavored butter varieties. Major trends in the forecast period include premiumization of salted butter products, rising demand for organic and clean-label butter, expansion of packaged and branded butter formats, growing use of salted butter in commercial baking, increased focus on shelf-life enhancement.

The rising popularity of bakery products is expected to propel the growth of the salted butter market going forward. Bakery products encompass a wide variety of food items, such as bread, cakes, muffins, and pastries, that are typically baked in an oven. The increasing popularity of bakery products can be attributed to growing demand for convenient, ready-to-eat foods, expanding flavor variety, artisanal craftsmanship, health-conscious ingredient selection, and evolving culinary and cultural trends. Salted butter plays a critical role in baking by enhancing flavor, improving texture, and contributing to the overall quality of baked goods. For instance, in February 2024, according to the United States Department of Agriculture (USDA), a US-based federal executive department, the value of U.S. consumer baked goods exports reached $2.768 billion in 2023, up from $2.704 billion in 2022. Therefore, the rising popularity of bakery products is driving the growth of the salted butter market.

Major companies operating in the salted butter market are focusing on developing innovative products, such as organic salted butter, to enhance flavor offerings and meet evolving consumer preferences. Organic salted butter is produced using milk from cows raised under organic farming practices without synthetic pesticides, fertilizers, or antibiotics and is seasoned with salt for improved taste. For instance, in April 2023, Organic Milk Suppliers Cooperative Ltd., a UK-based dairy products manufacturer, launched Grass Roots Dairy Co. butter, a new organic salted butter made exclusively from organic cream. This product emphasizes grass-fed milk, delivering a rich and distinctive flavor profile with premium taste and texture suitable for a wide range of culinary and baking applications. The product appeals to health-conscious consumers seeking natural and ethically sourced dairy options, aligning with broader trends toward sustainability and transparency in food production.

In March 2024, Lakeland Dairies, an Ireland-based dairy company, acquired De Brandt Dairy International NV for an undisclosed amount. Through this acquisition, Lakeland Dairies aims to strengthen its value-added dairy capabilities and expand its European market presence, particularly in the premium texturised butter segment serving catering and bakery applications. De Brandt Dairy International NV is a Belgium-based, family-owned butterfat company specializing in conventional butterfats and premium texturised butter designed for pastry, bakery, and food-service use.

Major companies operating in the salted butter market are Lactalis Group, Royal FrieslandCampina NV, Arla Foods Group, Land O'Lakes Inc., Ornua Co-operative Limited, Organic Valley, Tillamook County Creamery Association, Anand Milk Union Limited, Devondale Murray Goulburn Co-operative Co. Limited, Crystal Farms Dairy Company, Vermont Creamery, Daylesford Organic, Granarolo SpA, Straus Family Creamery, Challenge Dairy Products Inc., Anchor Foods Ltd., Finlandia Cheese Inc., Horizon Organic, Agral SA, Mainland Cheese Company, Valio Ltd., Organic Times, Président, Lurpak, Westland Milk Products.

Asia-Pacific was the largest region in the salted butter market in 2025. The regions covered in the salted butter market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the salted butter market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The salted butter market consists of sales of salted butter tubs, salted butter patties, salted butter blends, and grass-fed salted butter. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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