Salted Butter Market Report 2025

This Salted Butter market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The salted butter market size has grown strongly in recent years. It will grow from $37.92 billion in 2024 to $40.22 billion in 2025 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to the rise of online shopping platforms, the rise in health awareness, increasing demand from professional chefs, increasing population growth, and increasing consumer preferences for natural products.

The salted butter market size is expected to see strong growth in the next few years. It will grow to $50.27 billion in 2029 at a compound annual growth rate (CAGR) of 5.7%. The growth in the forecast period can be attributed to a growing understanding of the negative health effects, rising popularity of bakery products, increasing demand for artisanal dairy products, increasing demand for artisanal dairy products, and growing influence on global food. Major trends in the forecast period include technological advancements, growth in artisanal varieties, organic options, gourmet cooking, innovations in packaging, and emphasis on sustainable sourcing.

The growing popularity of bakery products is expected to drive the growth of the salted butter market in the coming years. Bakery products, which include items such as bread, cakes, muffins, and pastries, are typically baked in an oven. This rising popularity can be attributed to the increasing demand for convenient, ready-to-eat foods, a wide variety of flavor options, artisanal craftsmanship, health-conscious ingredient choices, and cultural culinary trends. Salted butter plays a crucial role in baking by enhancing the flavor, texture, and overall quality of various baked goods. For example, in February 2024, the United States Department of Agriculture reported that US consumer baked goods exports reached $2.768 billion in 2023, an increase from $2.704 billion in 2022. Therefore, the rising demand for bakery products is driving the growth of the salted butter market.

Leading companies in the salted butter market are focusing on innovation, such as introducing organic salted butter to expand flavor options. Organic salted butter, made from milk sourced from organically raised cows without synthetic pesticides or antibiotics, appeals to consumers seeking natural and ethically sourced products. For instance, in April 2023, the UK's Organic Milk Suppliers Cooperative Ltd. launched Grass Roots Dairy Co butter, emphasizing grass-fed milk for a distinctive flavor. This premium butter meets the demand for sustainable and transparent food choices.

In February 2022, Grassland Dairy Products Inc., a US-based dairy producer, acquired Medlee Foods LLC to broaden its branded offerings. This acquisition integrates Medlee Foods' seasoned butter products into Grassland's portfolio, enhancing market presence and catering to diverse culinary preferences.

Major companies operating in the salted butter market are Lactalis Group, Royal FrieslandCampina NV, Arla Foods Group, Land O'Lakes Inc., Ornua Co-operative Limited, Organic Valley, Tillamook County Creamery Association, Anand Milk Union Limited, Devondale Murray Goulburn Co-operative Co. Limited, Crystal Farms Dairy Company, Vermont Creamery, Daylesford Organic, Granarolo SpA, Straus Family Creamery, Challenge Dairy Products Inc., Anchor Foods Ltd., Finlandia Cheese Inc., Meat The Butcher Pte Ltd., Horizon Organic, Agral SA, Mainland Cheese Company, Valio Ltd., Tyner Pond Farm, Organic Times, Dukeshill Ham Company Ltd.

Asia-Pacific was the largest region in the salted butter market in 2024. The regions covered in the salted butter market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the salted butter market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Salted butter undergoes a production process where salt is incorporated into the butter. This type of butter is widely utilized in cooking, baking, and as a spread. The addition of salt not only enhances its flavor but also extends its shelf life compared to unsalted butter. In culinary applications, salted butter is commonly employed as a spread for bread and other foods.

Salted butter is available in various forms such as blocks and sticks. Blocks of salted butter are typically large, solid pieces shaped into rectangular or square forms. These blocks cater to industrial and commercial sectors, serving various applications including household and commercial use. They are distributed through both online and offline channels.

The salted butter market research report is one of a series of new reports that provides salted butter market statistics, including salted butter industry global market size, regional shares, competitors with a salted butter market share, detailed salted butter market segments, market trends, and opportunities, and any further data you may need to thrive in the salted butter industry. This salted butter research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The salted butter market consists of sales of salted butter tubs, salted butter patties, salted butter blends, and grass-fed salted butter. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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