Tour Operator Software Global Market Report 2024

The tour operator software market size has grown rapidly in recent years. It will grow from $0.63 billion in 2023 to $0.71 billion in 2024 at a compound annual growth rate (CAGR) of 12.3%. The growth observed in the historical period can be credited to several factors, including the expanding utilization of mobile platforms by travelers, the surging interest in eco-tourism, the continuous rise in global travel, the increasing acceptance of cloud-based solutions, and the growing inclination towards online booking.

The tour operator software market size is expected to see rapid growth in the next few years. It will grow to $1.14 billion in 2028 at a compound annual growth rate (CAGR) of 12.5%. The projected growth in the upcoming period can be ascribed to several factors, including the rising demand for contactless travel, the increased integration of IoT devices, the growing dependence on big data, the expanding use of AI for automating customer service, and the heightened focus on health and safety protocols in travel planning. Key trends anticipated in the forecast period encompass artificial intelligence, blockchain technology, the internet of things, cloud-based deployment, and the automation of time-consuming processes, alongside ongoing technological advancements.

The surge in adventure tourism is anticipated to drive the expansion of the tour operator software market in the foreseeable future. Adventure tourism involves traveling to remote or exotic destinations to engage in physically challenging activities or experiences, fostering a sense of excitement, thrill, and exploration. This upward trend in adventure tourism can be attributed to various factors, including the quest for unique experiences, rising disposable incomes, and the influence of social media. Tour operator software plays a crucial role in enhancing the efficiency, safety, and satisfaction of adventure tourism by offering features such as customization tools, resource management, booking and reservation systems, communication platforms, safety protocols, CRM solutions, analytics, reporting mechanisms, and mobile accessibility. For instance, data from the Adventure Travel Trade Association in June 2023 revealed that the trip fill rate averaged 65%, marking a notable 52% increase compared to 2021 levels. Consequently, the burgeoning popularity of adventure tourism activities is fueling the growth of the tour operator software market.

Leading companies in the tour operator software sector are prioritizing the development of sophisticated and intelligent solutions, including trip-planning tools, to maintain a competitive advantage. A trip-planning tool is a software program or application designed to assist users in organizing and managing various aspects of their journeys, such as creating itineraries, booking accommodations, discovering attractions, and monitoring expenses. For example, Steller, a US-based travel platform company, launched Trips in January 2024, an innovative collaborative trip-planning tool that seamlessly integrates human storytelling with artificial intelligence, revolutionizing traditional travel planning methods. This platform enables users to explore, interact with, and book trips inspired by experiences shared by their favorite creators. Trips by Steller offers a wide range of features, including itinerary management, access to handpicked trips curated by travel influencers and local experts, booking of unique experiences, and effortless sharing of travel plans with friends and family.

In March 2023, Travelsoft, a France-based software firm, acquired Travel Compositor for an undisclosed sum. Through this acquisition, Travelsoft aims to broaden its portfolio of booking software services and emerge as a global leader in travel SaaS solutions. Travel Compositor, headquartered in Spain, specializes in developing software solutions tailored to the travel industry.

Major companies operating in the tour operator software market are Amadeus IT Group SA, Infotree Solutions Ltd., GP Solutions GmbH, WeTravel Inc., TraveloPro Ltd., Qtech Software Pvt Ltd., Rezdy Pty Ltd., Dolphin Dynamics Ltd., SAN Tourism Software Group, Trawex Technologies Private Limited, Globe Track., Checkfront Inc., Techno Heaven Consultancy Pvt Ltd., Tourwriter, Travelogic, Travefy Inc., Centaur Systems LLC, Adventure Bucket List LLC, Vacation Labs Private Limited, ResRequest, Thasa Technologies Ltd., Xola Inc., Retreat Guru Ltd., TrekkSoft AG, Orioly.

Asia Pacific was the largest region in the tour operator software market in 2023. The regions covered in the tour operator software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the tour operator software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Tour operator software comprises digital solutions tailored for travel and tourism entities, streamlining tour management tasks to enhance efficiency and customer satisfaction. These solutions aid in itinerary creation, booking management, and client relations.

The primary components of tour operator software include software and services. Software encompasses computer programs and applications crafted to streamline and automate diverse tour management functions like booking, scheduling, invoicing, and customer relationship management. These are deployed through various modes such as cloud-based, on-premises, and various subscription models such as one-time, monthly, and annual subscriptions. These cater to enterprises of various sizes, including large corporations and small to medium-sized businesses.

The tour operator software market research report is one of a series of new reports that provides tour operator software market statistics, including tour operator software industry global market size, regional shares, competitors with a tour operator software market share, detailed tour operator software market segments, market trends, and opportunities, and any further data you may need to thrive in the tour operator software industry. This tour operator software research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The tour operator software market consists of revenues earned by entities providing services such as booking management, inventory management, and financial management services. The market value includes the value of related goods sold by the service provider or included within the service offering. The tour operator software market also includes sales of mobile applications, itinerary software, and customer relationship management software. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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