Key Market Insights
Increasing demand of Haptic Holograms in Media & Advertising Industry boosts the Global Haptic Holography Market
The global haptic holography market was valued at US$ 351.0 Mn in the year 2021 and expected to reach US$ 11,468.7 Mn by the year 2030, expanding at a CAGR of 38.5% during the forecast from 2022 to 2030.As humans are moving towards the more digitalized world, technologies to blend the virtual world with physical world is an utilitarian application. Haptic holography is one of them, with capabilities to transform the business in an unimagined way. Furthermore, the global haptic holography market is a novelty market and projected to gain momentum during the forecast period. Increasing demand for real-time imaging and transfigure imaging are some of the key factors responsible to uplift the market growth. Moreover, increasing adoption of haptic holography for product promotion, advertising, marketing, medical scanning, education, entertainment, and other applications have provided momentum to the market growth.
Intelligent holograms also help companies in their product planning & development, sales promotion, large-scale presentation, and for immersive interaction. For instance, in October 2021, the Coca-Cola Company announced a rise of 12% in sales when products were being promoted using HYPERVSN devices. Similarly, other retail companies are also shifting towards touchable holographic projection to sell and promote their brands.
Application Analysis
Consumer Electronics Application Segment anticipated to witness proliferating growth during the Forecast Period
The consumer electronics segment anticipated to witness marvelous growth during the forecast period due to the rising adoption of smart wearable and electronic devices. In addition, the rising trend of smart, durable, and small-sized electronics have transformed the consumer electronics segment. Furthermore, the haptic holography technology being in its rudimentary stage provides an enormous opportunity for the market players to overcome the present limitations. The touchable holography cost is also a major challenge as it costs US$ 98,000 for a 42-inch holographic projection. However, further advancement in the technology cost is expected to reduce in the future.Presently, 3D holographic technology is remarkably used in commercial applications such as advertising, marketing, brand promotion, and other presentations. Holographic kiosk and digital signage are transforming the retail industry significantly. Looking at robust demand for holographic kiosks from retail industry market players are also investing prominently in developing new advanced holographic kiosks. For instance, in the first quarter of 2021, ARHT Media Inc. announced to launch its first unmanned interactive holographic kiosk.
Regional Analysis
North America dominated the Global Haptic Holography Market in the year 2021
In 2021, North America held the largest revenue share in the global haptic holography market and anticipated to lead the market during the forecast period. The significant market growth is mainly attributed to the presence of sophisticated system for financial radical ideas. In addition, the adoption of upcoming inventions and technologies are frequent throughout various business sectors. Recently, Walmart announced its partnership with HYPERVSN for using holographic projection in retail advertising. Besides this, automobile leaders are integrating intelligent holographic projection technology for transforming the automotive mirrors into an intelligent dashboard.The Asia Pacific projected as the fastest growing region owing to the largest consumer electronics marketplace. Next to North America, Asia Pacific has significant presence of industries in wide sectors that are transforming their market experience by adopting digitization and mixed reality. Haptic Holographic adds an exciting experience to this by reducing cost.
Key Players & Competitive Landscape:
Increasing Partnerships and Collaboration Deals will spur the Competition in the Global Haptic Holography Market
The global haptic holography market is in its nascent stage and thus offers alluring opportunity for the market players to tap a larger consumer base by its attractive features. In the wake of same, market players adopt merger, acquisition, and partnership approaches with retail, medical, automotive, electronics, or other industry players to implement their technology in transforming their product.List of Companies Covered:
- Real View Imaging Ltd.
- AV Concepts
- Holoxica Ltd.
- Musion 3D
- SeeReal Technologies
- Immersion Corporation
- HoloTech Switzerland AG
- EchoPixel Inc.
- NanoLive SA
- Realfiction
Key Industry Development:
- On August 31, 2021, Volkswagen AG acquired a minority stake in SeeReal Technologies. This partnership helped Volkswagen AG to access the display technologies of SeeReal Technologies for automobile sector. The advanced display technology based on haptic holography help the company to display the hidden information by 99% more clarity.
- On August 03, 2019, RealView Imaging Ltd. announced a new medical holographic product ‘HOLOSCOPE-i;. The new product is powered by RealSense technology of Intel Corporation. The product supports 3-dimensional holographic projection and interaction capability for medical interventional procedures.
Historical & Forecast Period
This study report represents analysis of each segment from 2020 to 2030 considering 2021 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2022 to 2030.The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Haptic Holography market are as follows:- Research and development budgets of manufacturers and government spending
- Revenues of key companies in the market segment
- Number of end users and consumption volume, price and value.
- Geographical revenues generate by countries considered in the report
- Micro and macro environment factors that are currently influencing the Haptic Holography market and their expected impact during the forecast period.
Market Segmentation
Product Type
- Touchable Hologram Kiosks
- Digital Signage
- Medical Scanners
- Holographic Projection Notebooks
- Others
Application
- Consumer Electronics
- Medical
- Automotive
- Defense
- Industrial
- Commercial
- Others
Key questions answered in this report
- What are the key micro and macro environmental factors that are impacting the growth of Haptic Holography market?
- What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
- Estimated forecast and market projections up to 2030.
- Which segment accounts for the fastest CAGR during the forecast period?
- Which market segment holds a larger market share and why?
- Are low and middle-income economies investing in the Haptic Holography market?
- Which is the largest regional market for Haptic Holography market?
- What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
- Which are the key trends driving Haptic Holography market growth?
- Who are the key competitors and what are their key strategies to enhance their market presence in the Haptic Holography market worldwide?
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Table of Contents
1. Preface1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. Key Offerings
1.2. Market Segmentation
1.3. Research Methodology
1.3.1. Phase I - Secondary Research
1.3.2. Phase II - Primary Research
1.3.3. Phase III - Expert Panel Review
1.3.4. Assumptions
1.3.5. Approach Adopted
2. Executive Summary
2.1. Market Snapshot: Global Haptic Holography Market
2.2. Global Haptic Holography Market, By Product Type , 2021 (US$ Million)
2.3. Global Haptic Holography Market, By Application , 2021 (US$ Million)
2.4. Global Haptic Holography Market, By Geography, 2021 (US$ Million)
2.5. Attractive Investment Proposition by Geography, 2021
3. Haptic Holography Market: Competitive Analysis
3.1. Market Positioning of Key Haptic Holography Market Vendors
3.2. Strategies Adopted by Haptic Holography Market Vendors
3.3. Key Industry Strategies
3.4. Tier Analysis 2021 Versus 2030
4. Haptic Holography Market: Macro Analysis & Market Dynamics
4.1. Introduction
4.2. Global Haptic Holography Market Value, 2020 - 2030, (US$ Million)
4.3. Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Key Challenges
4.3.4. Key Opportunities
4.4. Impact Analysis of Drivers and Restraints
4.5. See-Saw Analysis
5. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
5.1. Market Overview
5.2. Growth & Revenue Analysis: 2021 Versus 2030
5.3. Market Segmentation
5.3.1. Touchable Hologram Kiosks
5.3.2. Digital Signage
5.3.3. Medical Scanners
5.3.4. Holographic Projection Notebooks
5.3.5. Others
6. Haptic Holography Market: By Application , 2020-2030, USD (Million)
6.1. Market Overview
6.2. Growth & Revenue Analysis: 2021 Versus 2030
6.3. Market Segmentation
6.3.1. Consumer Electronics
6.3.2. Medical
6.3.3. Automotive
6.3.4. Defense
6.3.5. Industrial
6.3.6. Commercial
6.3.7. Others
7. North America Haptic Holography Market, 2020-2030, USD (Million)
7.1. Market Overview
7.2. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
7.3. Haptic Holography Market: By Application , 2020-2030, USD (Million)
7.4.Haptic Holography Market: By Region, 2020-2030, USD (Million)
7.4.1.North America
7.4.1.1. U.S.
7.4.1.1.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
7.4.1.1.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
7.4.1.2. Canada
7.4.1.2.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
7.4.1.2.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
7.4.1.3. Rest of North America
7.4.1.3.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
7.4.1.3.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
8. UK and European Union Haptic Holography Market, 2020-2030, USD (Million)
8.1. Market Overview
8.2. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
8.3. Haptic Holography Market: By Application , 2020-2030, USD (Million)
8.4.Haptic Holography Market: By Region, 2020-2030, USD (Million)
8.4.1.UK and European Union
8.4.1.1. UK
8.4.1.1.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
8.4.1.1.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
8.4.1.2. Germany
8.4.1.2.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
8.4.1.2.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
8.4.1.3. Spain
8.4.1.3.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
8.4.1.3.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
8.4.1.4. Italy
8.4.1.4.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
8.4.1.4.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
8.4.1.5. France
8.4.1.5.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
8.4.1.5.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
8.4.1.6. Rest of Europe
8.4.1.6.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
8.4.1.6.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
9. Asia Pacific Haptic Holography Market, 2020-2030, USD (Million)
9.1. Market Overview
9.2. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
9.3. Haptic Holography Market: By Application , 2020-2030, USD (Million)
9.4.Haptic Holography Market: By Region, 2020-2030, USD (Million)
9.4.1.Asia Pacific
9.4.1.1. China
9.4.1.1.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
9.4.1.1.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
9.4.1.2. Japan
9.4.1.2.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
9.4.1.2.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
9.4.1.3. India
9.4.1.3.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
9.4.1.3.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
9.4.1.4. Australia
9.4.1.4.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
9.4.1.4.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
9.4.1.5. South Korea
9.4.1.5.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
9.4.1.5.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
9.4.1.6. Rest of Asia Pacific
9.4.1.6.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
9.4.1.6.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
10. Latin America Haptic Holography Market, 2020-2030, USD (Million)
10.1. Market Overview
10.2. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
10.3. Haptic Holography Market: By Application , 2020-2030, USD (Million)
10.4.Haptic Holography Market: By Region, 2020-2030, USD (Million)
10.4.1.Latin America
10.4.1.1. Brazil
10.4.1.1.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
10.4.1.1.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
10.4.1.2. Mexico
10.4.1.2.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
10.4.1.2.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
10.4.1.3. Rest of Latin America
10.4.1.3.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
10.4.1.3.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
11. Middle East and Africa Haptic Holography Market, 2020-2030, USD (Million)
11.1. Market Overview
11.2. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
11.3. Haptic Holography Market: By Application , 2020-2030, USD (Million)
11.4.Haptic Holography Market: By Region, 2020-2030, USD (Million)
11.4.1.Middle East and Africa
11.4.1.1. GCC
11.4.1.1.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
11.4.1.1.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
11.4.1.2. Africa
11.4.1.2.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
11.4.1.2.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
11.4.1.3. Rest of Middle East and Africa
11.4.1.3.1. Haptic Holography Market: By Product Type , 2020-2030, USD (Million)
11.4.1.3.1. Haptic Holography Market: By Application , 2020-2030, USD (Million)
12. Company Profile
12.1. Real View Imaging Ltd.
12.1.1. Company Overview
12.1.2. Financial Performance
12.1.3. Product Portfolio
12.1.4. Strategic Initiatives
12.2. AV Concepts
12.2.1. Company Overview
12.2.2. Financial Performance
12.2.3. Product Portfolio
12.2.4. Strategic Initiatives
12.3. Holoxica Ltd.
12.3.1. Company Overview
12.3.2. Financial Performance
12.3.3. Product Portfolio
12.3.4. Strategic Initiatives
12.4. Musion 3D
12.4.1. Company Overview
12.4.2. Financial Performance
12.4.3. Product Portfolio
12.4.4. Strategic Initiatives
12.5. SeeReal Technologies
12.5.1. Company Overview
12.5.2. Financial Performance
12.5.3. Product Portfolio
12.5.4. Strategic Initiatives
12.6. Immersion Corporation
12.6.1. Company Overview
12.6.2. Financial Performance
12.6.3. Product Portfolio
12.6.4. Strategic Initiatives
12.7. HoloTech Switzerland AG
12.7.1. Company Overview
12.7.2. Financial Performance
12.7.3. Product Portfolio
12.7.4. Strategic Initiatives
12.8. EchoPixel Inc.
12.8.1. Company Overview
12.8.2. Financial Performance
12.8.3. Product Portfolio
12.8.4. Strategic Initiatives
12.9. NanoLive SA
12.9.1. Company Overview
12.9.2. Financial Performance
12.9.3. Product Portfolio
12.9.4. Strategic Initiatives
12.10. Realfiction
12.10.1. Company Overview
12.10.2. Financial Performance
12.10.3. Product Portfolio
12.10.4. Strategic Initiatives
List of Figures
Figure 1 Global Haptic Holography Market: Market Coverage
Figure 2 Research Methodology and Data Sources
Figure 3 Market Size Estimation - Top Down & Bottom-Up Approach
Figure 4 Global Haptic Holography Market: Quality Assurance
Figure 5 Global Haptic Holography Market, By Product Type , 2021
Figure 6 Global Haptic Holography Market, By Application , 2021
Figure 7 Global Haptic Holography Market, By Geography, 2021
Figure 8 Market Geographical Opportunity Matrix - Global Haptic Holography Market, 2021
Figure 9 Market Positioning of Key Haptic Holography Market Players, 2021
Figure 10 Global Haptic Holography Market - Tier Analysis - Percentage of Revenues by Tier Level, 2021 Versus 2030
Figure 11 Global Haptic Holography Market, By Product Type , 2021 Vs 2030, %
Figure 12 Global Haptic Holography Market, By Application , 2021 Vs 2030, %
Figure 13 U.S. Haptic Holography Market (US$ Million), 2020 - 2030
Figure 14 Canada Haptic Holography Market (US$ Million), 2020 - 2030
Figure 15 Rest of North America Haptic Holography Market (US$ Million), 2020 - 2030
Figure 16 UK Haptic Holography Market (US$ Million), 2020 - 2030
Figure 17 Germany Haptic Holography Market (US$ Million), 2020 - 2030
Figure 18 Spain Haptic Holography Market (US$ Million), 2020 - 2030
Figure 19 Italy Haptic Holography Market (US$ Million), 2020 - 2030
Figure 20 France Haptic Holography Market (US$ Million), 2020 - 2030
Figure 21 Rest of Europe Haptic Holography Market (US$ Million), 2020 - 2030
Figure 22 China Haptic Holography Market (US$ Million), 2020 - 2030
Figure 23 Japan Haptic Holography Market (US$ Million), 2020 - 2030
Figure 24 India Haptic Holography Market (US$ Million), 2020 - 2030
Figure 25 Australia Haptic Holography Market (US$ Million), 2020 - 2030
Figure 26 South Korea Haptic Holography Market (US$ Million), 2020 - 2030
Figure 27 Rest of Asia Haptic Holography Market (US$ Million), 2020 - 2030
Figure 28 Brazil Haptic Holography Market (US$ Million), 2020 - 2030
Figure 29 Mexico Haptic Holography Market (US$ Million), 2020 - 2030
Figure 30 Rest of Latin America Haptic Holography Market (US$ Million), 2020 - 2030
Figure 31 GCC Haptic Holography Market (US$ Million), 2020 - 2030
Figure 32 Africa Haptic Holography Market (US$ Million), 2020 - 2030
Figure 33 Rest of Middle East and Africa Haptic Holography Market (US$ Million), 2020 - 2030
List of Tables
Table 1 Global Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 2 Global Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 3 North America Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 4 North America Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 5 U.S. Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 6 U.S. Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 7 Canada Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 8 Canada Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 9 Rest of North America Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 10 Rest of North America Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 11 UK and European Union Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 12 UK and European Union Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 13 UK Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 14 UK Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 15 Germany Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 16 Germany Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 17 Spain Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 18 Spain Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 19 Italy Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 20 Italy Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 21 France Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 22 France Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 23 Rest of Europe Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 24 Rest of Europe Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 25 Asia Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 26 Asia Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 27 China Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 28 China Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 29 Japan Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 30 Japan Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 31 India Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 32 India Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 33 Australia Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 34 Australia Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 35 South Korea Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 36 South Korea Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 37 Latin America Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 38 Latin America Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 39 Brazil Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 40 Brazil Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 41 Mexico Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 42 Mexico Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 43 Rest of Latin America Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 44 Rest of Latin America Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 45 Middle East and Africa Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 46 Middle East and Africa Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 47 GCC Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 48 GCC Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 49 Africa Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 50 Africa Haptic Holography Market By Application , 2020-2030, USD (Million)
Table 51 Rest of Middle East and Africa Haptic Holography Market By Product Type , 2020-2030, USD (Million)
Table 52 Rest of Middle East and Africa Haptic Holography Market By Application , 2020-2030, USD (Million)
Companies Mentioned
- Real View Imaging Ltd.
- AV Concepts
- Holoxica Ltd.
- Musion 3D
- SeeReal Technologies
- Immersion Corporation
- HoloTech Switzerland AG
- EchoPixel Inc.
- NanoLive SA
- Realfiction
