Hopped Malt Extract Global Market Report 2024

Hopped malt extract is utilized in brewing to impart both aromatic and bittering qualities to the finished beer. It is a malt extract that simplifies the brewing process by providing consistent flavor profiles and eliminating certain variables for brewers. Hopped malt extract is available in dried and concentrated forms, derived through the crushing and mashing of malted grains.

The primary types of hops in the market include Cascade, Amarillo, Centennial, and Chinook. Cascade hops are employed to enhance the flavor and aroma of beers, particularly ales and pale ales. In the context of hopped malt extract, Cascade refers to an aroma hop with a distinctive grapefruit flavor, medium intensity, and a floral scent. The raw materials used can be sourced from wheat, barley, rice, rye, and others, encompassing both organic and conventional varieties. End-users of hopped malt extract include the brewing industry, alcoholic and non-alcoholic beverage production, baking industry, confectionery, animal feed, and other applications.

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The hopped malt extract market size has grown strongly in recent years. It will grow from $9.23 billion in 2023 to $10.12 billion in 2024 at a compound annual growth rate (CAGR) of 9.7%. The growth observed in the historic period in the hopped malt extract market can be attributed to various factors. These include the traditional use of hopped malt extract in both commercial brewing and homebrewing settings, the expansion of the craft beer industry, the increasing number of homebrewing enthusiasts, the convenience and time efficiency offered by hopped malt extracts, the availability of a diverse range of malt varieties and hop combinations, and the expansion of microbreweries and homebrew supply stores. These factors collectively contributed to the popularity and growth of hopped malt extract within the brewing community.

The hopped malt extract market size is expected to see strong growth in the next few years. It will grow to $14.55 billion in 2028 at a compound annual growth rate (CAGR) of 9.5%. The anticipated growth in the forecast period for the hopped malt extract market can be attributed to several factors. These include the increasing adoption of extract brewing, particularly among novice brewers, ongoing innovation in hopped malt extract formulations and flavors, a rising demand for gluten-free and allergen-friendly brewing ingredients, a focus on sustainable sourcing and production practices for malt and hops, and the exploration of emerging markets with a concurrent increase in global beer consumption. Notable trends in the forecast period are expected to include the development of single-varietal and single-hop extracts, the incorporation of adjunct ingredients in extracts, the addition of functional ingredients and nutraceuticals, a shift towards eco-friendly packaging and sustainability, and the growth of online brewing communities and forums.

The anticipated surge in the hopped malt extract market is directly attributable to the escalating popularity of craft beer. Craft beer, crafted in small batches by traditional and independent breweries, distinguishes itself through a more profound and distinctive flavor profile. The incorporation of hopped malt in craft beer production contributes to its aromatic and bittering taste. Notably, in 2021, the US witnessed an 8% increase in craft brewer volume sales, accompanied by a substantial 21% rise in retail dollar sales for craft beer, totaling $26.8 billion. This surge underscores the pivotal role of craft beer's rising acclaim in propelling the hopped malt extract market.

The prospective upswing in the hopped malt extract market is expected to be buoyed by the escalating disposable income of consumers. Disposable income, denoting the funds available for spending or saving after tax deductions, significantly influences the hopped malt extract market. The correlation lies in the heightened adoption of Western lifestyles and an increased preference for premium and specialty beers as disposable incomes rise. For example, in July 2023, the Bureau of Economic Analysis reported a marginal yet noteworthy increase of $7.3 billion (less than 0.1 percent) in disposable personal income in the US. This economic trend substantiates the pivotal role of increasing disposable income in fostering the growth of the hopped malt extract market.

A conspicuous trend in the hopped malt extract market is the burgeoning popularity of new product innovations. Leading companies in the sector are strategically focusing on product diversification to fortify their market position. For instance, Muntons, a UK-based malt and malted ingredients manufacturer, introduced a new line of home-brew kits in June 2021. These kits, enriched with hops and adjuncts, leverage German beer-making technology to impart an authentic flavor. Accompanied by step-by-step instructions tailored to the kit style, this offering aims to enhance the home brewing experience, producing 35 pints of beer. The emphasis on innovation underscores the industry's commitment to meeting evolving consumer preferences and sustaining competitiveness in the hopped malt extract market.

Prominent entities within the hopped malt extract market are intensifying their efforts to introduce innovative flavored extracts as a strategic move to secure a competitive advantage. Flavored extracts, characterized by concentrated solutions containing essential flavors and aromas from diverse ingredients such as fruits, herbs, spices, or other natural elements, are at the forefront of this trend. An exemplar of this trend is evident in the actions of Abstrax Tech, Inc., a US-based innovator in terpene flavor and fragrance, which, in August 2022, unveiled Optimized Hop Extracts. These extracts, faithfully representing hop characteristics without undesirable notes found in typical dry-hop aroma oils, are meticulously crafted by Abstrax. They empower brewers to attain consistent and high-quality results by capturing the authentic flavors and aromas of specific hop varieties.

In a strategic move observed in January 2022, Monster Beverage Corporation, a prominent US-based beverage company, completed the acquisition of Canarchy Craft Brewery for a significant sum of $330 million. This acquisition strategically positions Monster Beverage Corporation to enhance its beverage portfolio and extend its global product offerings. Notably, Canarchy Craft Brewery, the acquired entity, specializes in the production of hopped malt beer. This strategic acquisition aligns with Monster Beverage Corporation's objectives of portfolio diversification and global expansion within the hopped malt extract market.

Major companies operating in the hopped malt extract market include CereX B.V., Coopers International Limited, Hambleton Bard Ltd., Mangrove Jacks, Muntons Ingredients PLC, BrewDemon Co., Brewtec Bulk Malt, Hopsteiner, Brewferm Ltd., Brewof Brewing Holdings Limited, Brouwland, Black Rock Brewing Company, Briess Malt & Ingredients Company, Koninklijke DSM N.V., Briess Malt & Ingredients Co., Bairds Malt Ltd., Simpsons Malt Ltd., Crisp Malting Group, Weyermann Specialty Malts, Castle Malting SA, Muntons Ingredients PLC, Great Western Malting Co., Rahr Malting Co., Malteurop Groupe, GrainCorp Malt Ltd., Maltexco S.A., Malt Products Corporation, BSG CraftBrewing Group, Yakima Chief Hops, John I. Haas Inc., Barth-Haas Group, Charles Faram & Co. Ltd., Hopco Pty Ltd., Simply Hops Ltd., Crosby Hop Farm LLC, Hop Head Farms, Hop Revolution, Yakima Chief Hops, New Zealand Hops Ltd.

North America was the largest region in the hopped malt extract market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hopped malt extract market share report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the hopped malt extract market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The hopped malt extract market consists of sales of malt grains, hops, yeasts, citrus fruits, spices, sugars. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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