Horse Feed Market Report 2025

This Horse Feed market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The horse feed market size has grown strongly in recent years. It will grow from $8.69 billion in 2024 to $9.25 billion in 2025 at a compound annual growth rate (CAGR) of 6.5%. The growth in the historic period can be attributed to rise in equine population, rise in equestrian sports and racing, emerging markets, rise in outdoor activities.

The horse feed market size is expected to see strong growth in the next few years. It will grow to $12.19 billion in 2029 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to e-commerce and digital marketing, rise in disposable income, rising participation in recreational activities, aging horse population. Major trends in the forecast period include personalized nutrition, nutraceuticals and supplements, clean label products, biosecurity measures, smart feeding technologies.

The increasing horse population is driving the growth of the horse feed market. Horses are four-legged hoofed mammals, and the rising population of these animals necessitates feed for their health and growth. Horse feed provides benefits such as delivering protein, vitamins, calcium, and minerals, which enhance the overall health and longevity of horses. For example, the American Horse Council Foundation, a US-based organization focused on scientific, charitable, and educational activities related to the horse industry, reported that in 2023, the horse population in the US reached 6.6 million. Therefore, the growing horse population is expected to significantly boost the growth of the horse feed market in the future.

The growth of the e-commerce industry is expected to drive the expansion of the horse feed market in the future. E-commerce involves the exchange of goods and services or the transfer of money or data over an electronic network, primarily the Internet. It plays a vital role in the horse feed industry by providing a convenient platform for consumers to browse, compare, and easily purchase a wide variety of feed products, including specialized and premium options. For example, in August 2023, the United States Census Bureau, a US-based government agency, reported that e-commerce in the second quarter of 2023 increased by 7.5% (or 1.4%) compared to the second quarter of 2022, while overall retail sales grew by 0.6% (or 0.4%). In that same period, 15.4% of all sales were conducted through online stores. Consequently, the growth of the e-commerce industry is fueling the expansion of the horse feed market.

Major companies in the horse feed market are creating advanced products, such as the Microbiome Quotient (MQ) Platform, to enhance gut health and improve overall nutrition for horses, thereby boosting their performance, well-being, and digestion. The Microbiome Quotient (MQ) Platform is an innovative tool designed to evaluate and optimize the health of the microbiome, which encompasses the collection of microorganisms residing in specific environments, including the gastrointestinal tract of horses. For example, in June 2024, Purina Animal Nutrition LLC, a US-based company, introduced the Purina Systemiq Probiotic Supplement and the Purina MQ Equine Microbiome Testing Kit. These products are part of the new Purina Microbiome Quotient (MQ) Platform, aimed at providing horse owners with personalized insights into their horses' gut health. The Systemiq Probiotic Supplement features a live and active formulation, while the MQ Equine Microbiome Testing Kit enables horse owners to understand their horse's unique microbiome.

Prominent entities in the horse feed market are strategically intensifying their focus on the introduction of high-nutrition feeds, exemplified by products like Mare Prepare, to attain a competitive advantage. Mare Prepare, specifically engineered to enhance fertility, breeding performance, and reproductive recovery in broodmares and stallions, exemplifies this strategic move. In a notable instance, Bluegrass Horse Feed, a UK-based feed manufacturing company, introduced Mare Prepare in February 2023. Developed in collaboration with Kentucky Equine Research, this feed provides scientifically researched support to broodmares, particularly those facing fertility challenges, with the aim of producing healthy foals. The formulation of Mare Prepare is tailored to elevate breeding performance and reproductive recovery, positioning it as an optimal choice for participants in the horse breeding industry.

In a strategic development observed in January 2022, Sunrice Group, an Australia-based feed company, executed the acquisition of Pryde’s EasiFeed for a significant sum of $38 million. The CopRice line of horse feed, owned by Sunrice Group, sought to expand its business scale and diversify into new geographic regions through this strategic acquisition. Pryde’s EasiFeed, the acquired entity, is an Australia-based company specializing in the production of horse feed. This strategic move aligns with CopRice's overarching objectives of business expansion and geographic diversification within the horse feed market.

Major companies operating in the horse feed market include Allen And Page Ltd., Baileys Horse Feeds, Big V Feeds Inc., Cargill Incorporated, Equifirst Private Limited, Farmvet Agro Private Limited, ForFarmers N.V., HorseTech Nutrition, Purina Animal Nutrition LLC, Rowen Barbary Ltd., Triple Crown Nutrition Inc., West Feeds Inc., A-One Feed Supplements Ltd., Glanbia PLC., Hubbard Feeds Inc., Jupe Feeds Incorporated, Cavalor LLC, WES Enterprises L.P., Nutrena World Feeds, ADM Animal Nutrition, Blue Seal Feeds, Buckeye Nutrition, Country Acres Feed, Farnam Companies Inc., Hallway Feeds, Kalmbach Feeds Inc., Kent Nutrition Group, LMF Feeds Inc., Manna Pro Products LLC, McCauley Bros Inc., Poulin Grain Inc., Progressive Nutrition, Semican Inc., Southern States Cooperative Inc., Standlee Premium Western Forage, Tribute Equine Nutrition.

Asia-Pacific was the largest region in the horse feed market in 2024. The regions covered in the horse feed market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the horse feed market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The horse feed market caters to the dietary needs of horses, providing essential energy and nutrition through specially formulated food. Horses are typically fed a fiber-based diet consisting of grass, pasture grass, hay, hay replacement, concentrates like corn, oats, and barley, as well as supplements that include protein and vitamin-mineral supplements.

Key categories in the horse feed market include performance, senior or old, professional, mare and foal, among others. Performance horse feed is tailored for various activities such as walking, trotting, cantering, running, jumping, and turning. It incorporates ingredients like starch, cereal grains (oats, corn, barley), fats (corn and soybean oil, flax, rice bran), protein, and fiber. Nutrition types vary, encompassing high fiber, low starch, high protein, and high fat, with ingredients like cereals, supplements, cakes, meals, and more. Horse feed is available in different forms such as pellets, cubes, and powder. The market is accessible through online sales and traditional retail channels.

The horse feed market research report is one of a series of new reports that provides horse feed market statistics, including global market size, regional shares, competitors with horse feed market share, detailed horse feed market segments, market trends, and opportunities, and any further data you may need to thrive in the horse feed industry. This horse feed market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The horse feed market consists of sales of molasses, beet pulp, wheat, rice bran, soyabean meal. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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