Horse Feed Market Report 2026

The horse feed market size has grown strongly in recent years. It will grow from $9.19 billion in 2025 to $9.82 billion in 2026 at a compound annual growth rate (CAGR) of 6.9%. The growth in the historic period can be attributed to expansion of equestrian sports participation, growth in horse ownership, increasing awareness of equine nutrition, availability of formulated feed products, rising spending on animal health.

The horse feed market size is expected to see strong growth in the next few years. It will grow to $12.98 billion in 2030 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to increasing demand for age-specific and performance-based feed, rising focus on gut health and immunity, expansion of premium equine nutrition products, growing adoption of fortified feed blends, increasing digital sales of animal nutrition products. Major trends in the forecast period include increasing demand for specialized nutritional horse feed, rising adoption of performance and senior horse diets, growing use of supplement-enriched feed formulations, expansion of premium and specialty horse feed products, enhanced focus on digestibility and fiber balance.

The growth of the e-commerce industry is expected to support the expansion of the horse feed market in the coming years. E-commerce involves the buying and selling of goods and services, as well as the transfer of money or data, through electronic networks, primarily the internet. In the horse feed industry, e-commerce plays an important role by offering consumers a convenient platform to browse, compare, and purchase a broad range of feed products, including specialized and premium formulations, with greater ease and accessibility. For example, in August 2023, according to the United States Census Bureau, a US-based government agency, e-commerce sales in the second quarter of 2023 increased by 7.5% compared with the second quarter of 2022, while overall retail sales grew by 0.6%. Additionally, 15.4% of total sales in the second quarter of 2023 were conducted through online channels. Therefore, the expansion of the e-commerce sector is driving the growth of the horse feed market.

Major companies in the horse feed market are creating advanced products, such as the Microbiome Quotient (MQ) Platform, to enhance gut health and improve overall nutrition for horses, thereby boosting their performance, well-being, and digestion. The Microbiome Quotient (MQ) Platform is an innovative tool designed to evaluate and optimize the health of the microbiome, which encompasses the collection of microorganisms residing in specific environments, including the gastrointestinal tract of horses. For example, in June 2024, Purina Animal Nutrition LLC, a US-based company, introduced the Purina Systemiq Probiotic Supplement and the Purina MQ Equine Microbiome Testing Kit. These products are part of the new Purina Microbiome Quotient (MQ) Platform, aimed at providing horse owners with personalized insights into their horses' gut health. The Systemiq Probiotic Supplement features a live and active formulation, while the MQ Equine Microbiome Testing Kit enables horse owners to understand their horse's unique microbiome.

In August 2023, Kalmbach Feeds, a US-based producer of livestock, poultry, and equine feed and nutritional products, acquired Ware Milling for an undisclosed amount. Through this acquisition, Kalmbach Feeds expanded its production capacity and geographic presence across the southeastern United States to better meet growing demand for its animal and horse feed offerings. Ware Milling was a US-based feed manufacturer producing feed for cattle, poultry, swine, equine, and other animals.

Major companies operating in the horse feed market are Allen And Page Ltd., Baileys Horse Feeds, Big V Feeds Inc., Cargill Incorporated, Equifirst Private Limited, Farmvet Agro Private Limited, ForFarmers N.V., HorseTech Nutrition, Purina Animal Nutrition LLC, Rowen Barbary Ltd., Triple Crown Nutrition Inc., West Feeds Inc., A-One Feed Supplements Ltd., Glanbia PLC., Hubbard Feeds Inc., Jupe Feeds Incorporated, Cavalor LLC, WES Enterprises L.P., Nutrena World Feeds, ADM Animal Nutrition, Blue Seal Feeds, Buckeye Nutrition, Country Acres Feed, Farnam Companies Inc., Hallway Feeds, Kalmbach Feeds Inc., Kent Nutrition Group, LMF Feeds Inc., Manna Pro Products LLC, McCauley Bros Inc., Poulin Grain Inc., Progressive Nutrition, Semican Inc., Southern States Cooperative Inc., Standlee Premium Western Forage, Tribute Equine Nutrition.

Asia-Pacific was the largest region in the horse feed market in 2025. The regions covered in the horse feed market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the horse feed market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The horse feed market consists of sales of molasses, beet pulp, wheat, rice bran, soyabean meal. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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