India Hair Color Market, By Region, Competition, Forecast & Opportunities, 2020-2030F

The India Hair Color Market was valued at USD 0.66 Billion in 2024, and is expected to reach USD 1.72 Billion by 2030, rising at a CAGR of 17.42%. The India hair color market is witnessing rapid growth, driven by rising fashion consciousness, increasing disposable incomes, and a growing preference for personal grooming. Urbanization, social media influence, and celebrity endorsements further boost demand, with consumers shifting towards ammonia-free and organic formulations. The market includes temporary, semi-permanent, and permanent hair dyes, catering to a diverse audience. Leading players such as L’Oréal, Garnier, and Godrej dominate the segment, while domestic brands expand their footprint.

Key Market Drivers

Growing Male Grooming Segment and Increased Adoption Among Older Consumers

The increasing focus on male grooming and the rising adoption of hair color by older consumers are key factors driving market growth. Traditionally, hair color products were primarily targeted at women, but changing social norms and greater awareness of personal grooming among men have led to a surge in male consumers. The growing influence of male celebrities and influencers promoting hair dyes, along with the launch of male-specific brands such as Beardo and Bombay Shaving Company, has further fueled demand. Additionally, many men use hair color for grey coverage, with products like Godrej Expert, Just For Men, and Garnier Men catering to this segment.

The older population is also a significant contributor to the market, as covering grey hair remains a common concern among both men and women above the age of 40. With improved longevity and active lifestyles, older consumers are more likely to invest in premium, natural, and long-lasting hair color solutions. The availability of easy-to-apply products such as hair mascaras, root touch-up kits, and DIY hair dyes makes it more convenient for older users to maintain their appearance. As a result, the market continues to expand across different age groups, strengthening overall growth prospects.

Key Market Challenges

Consumer Concerns Over Hair Damage and Chemical Ingredients

One of the biggest challenges facing the India hair color market is the widespread concern over hair damage caused by chemical-based dyes. Many traditional hair color products contain harsh ingredients such as ammonia, hydrogen peroxide, and parabens, which can lead to scalp irritation, hair thinning, dryness, and long-term damage. Consumers, particularly those with sensitive skin and hair, are becoming increasingly cautious about using synthetic hair dyes.

Misinformation and fear surrounding chemical ingredients have led to a growing preference for herbal and organic alternatives, forcing mainstream brands to reformulate their products and introduce ammonia-free, plant-based, and dermatologically tested variants. However, achieving the same vibrancy, longevity, and effectiveness with natural ingredients remains a challenge, often leading to trade-offs in product performance. Additionally, herbal hair colors typically require longer application times and multiple washes to achieve desired results, which can be inconvenient for busy consumers. Brands must invest heavily in research and development (R&D) to strike the right balance between safety, efficacy, and convenience while also addressing consumer skepticism through transparent ingredient disclosures and dermatological endorsements.

Key Market Trends

Growing Popularity of Fashion Hair Colors Among Young Consumers

The India hair color market is witnessing a surge in demand for fashion hair colors, particularly among younger consumers, including millennials and Gen Z. Unlike previous generations that primarily used hair color for grey coverage, today’s youth see it as a means of self-expression and individuality. Vibrant and unconventional shades such as burgundy, blue, purple, blonde, and ombre highlights are gaining popularity, driven by social media trends and global beauty influences. Platforms like Instagram, TikTok, and YouTube play a significant role in shaping consumer preferences, with beauty influencers and celebrities showcasing unique hair transformations.

Additionally, temporary and semi-permanent hair colors have become widely accepted among students and professionals who want to experiment without long-term commitment. The rise of at-home coloring kits, coupled with virtual try-on features provided by brands, has made it easier for consumers to explore different shades. Major players in the market, including L’Oréal, BBlunt, and Streax, have expanded their product ranges to include vibrant hues to cater to this growing demand. As more young consumers adopt bold hair color trends, brands are expected to introduce innovative formulations and shades to keep pace with evolving preferences.

Key Market Players

• L’Oréal India Pvt Ltd
• Godrej Consumer Products Ltd
• Modi Mundipharma Beauty Products Limited (Revlon)
• Hygienic Research Institute Pvt. Ltd. (Streax)
• Coty India Beauty and Fragrance Products Private Limited (Wella)
• ColorBar Cosmetics Pvt. Ltd.
• Indus Cosmeceuticals Pvt. Ltd. (Indus Valley)
• Honasa Consumer Limited (BBlunt)
• Henna Industries Pvt Ltd (Color Mate)
• CavinKare Pvt. Ltd.

Report Scope:

In this report, the India Hair Color Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Hair Color Market, By Product Type:

• Permanent Hair Color
• Semi-Permanent Hair Color
• Temporary Hair Color

India Hair Color Market, By Type:

• Liquid
• Cream
• Powder
• Spray

India Hair Color Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Departmental Stores
• Online
• Others

India Hair Color Market, By Region:

• North
• South
• East
• West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Hair Color Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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