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Jeans in Italy

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    Report

  • 24 Pages
  • November 2024
  • Region: Italy
  • Euromonitor International
  • ID: 2237045
Overall, sales of jeans saw moderate growth in current value and retail volume terms in 2024. However, the performances across the different categories were varied. For instance, while economy, standard and super premium jeans all posted steady growth in retail volume terms in 2024 sales of premium jeans decline. Premium jeans suffered from the strong competition coming from lower and higher priced bands 2024.

The Jeans in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jeans market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • A stable year for jeans in Italy but with differing performances across the price segments
  • Innovation focusing on sustainable solutions within jeans
  • Gucci launches its Denim Project through its newly formed Circular Hub
PROSPECTS AND OPPORTUNITIES
  • Economic pressures and sustainability concerns expected to limit sales of jeans
  • Online and digital aspects to gain shares
  • Sustainability taking on a greater role in the future of denim
CATEGORY DATA
  • Table 1 Sales of Jeans by Category: Volume 2019-2024
  • Table 2 Sales of Jeans by Category: Value 2019-2024
  • Table 3 Sales of Jeans by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Jeans by Category: % Value Growth 2019-2024
  • Table 5 Sales of Men’s Jeans by Category: Volume 2019-2024
  • Table 6 Sales of Men’s Jeans by Category: Value 2019-2024
  • Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
  • Table 8 Sales of Men’s Jeans by Category: % Value Growth 2019-2024
  • Table 9 Sales of Women’s Jeans by Category: Volume 2019-2024
  • Table 10 Sales of Women’s Jeans by Category: Value 2019-2024
  • Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
  • Table 12 Sales of Women’s Jeans by Category: % Value Growth 2019-2024
  • Table 13 NBO Company Shares of Jeans: % Value 2020-2024
  • Table 14 LBN Brand Shares of Jeans: % Value 2021-2024
  • Table 15 Forecast Sales of Jeans by Category: Volume 2024-2029
  • Table 16 Forecast Sales of Jeans by Category: Value 2024-2029
  • Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
  • Table 18 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
  • Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2024-2029
  • Table 20 Forecast Sales of Men’s Jeans by Category: Value 2024-2029
  • Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2024-2029
  • Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2024-2029
  • Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2024-2029
  • Table 24 Forecast Sales of Women’s Jeans by Category: Value 2024-2029
  • Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2024-2029
  • Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN ITALY
EXECUTIVE SUMMARY
  • Apparel and footwear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 27 Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 28 Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
  • Table 31 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
  • Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
  • Table 33 Distribution of Apparel and Footwear by Format: % Value 2019-2024
  • Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2024
  • Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
  • Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
  • Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
  • Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources