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Jeans in Italy

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    Report

  • 24 Pages
  • November 2023
  • Region: Italy
  • Euromonitor International
  • ID: 2237045
Jeans is expected to see a low single-digit growth in retail current value terms over 2023, to return to the 2019 pre-Coronavirus (COVID-19) level. Jeans started to recover in 2021, having suffered a downturn with the pandemic, as Italians limited their spending on apparel and focused on home wear and nightwear.

The Jeans in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jeans market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

JEANS IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Jeans returns to the pre-pandemic retail current value level with the resumption of socially active lifestyles
  • Growing polarisation trend impacts jeans
  • Levi’s continues to lead while celebrating its 501 jeans anniversary
PROSPECTS AND OPPORTUNITIES
  • Jeans’ performance to be limited by high maturity
  • Comfort, price, sustainability and personalisation to provide key criteria when purchasing jeans
  • Super premium jeans to continue to expand
CATEGORY DATA
  • Table 1 Sales of Jeans by Category: Volume 2018-2023
  • Table 2 Sales of Jeans by Category: Value 2018-2023
  • Table 3 Sales of Jeans by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Jeans by Category: % Value Growth 2018-2023
  • Table 5 Sales of Men’s Jeans by Category: Volume 2018-2023
  • Table 6 Sales of Men’s Jeans by Category: Value 2018-2023
  • Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
  • Table 8 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
  • Table 9 Sales of Women’s Jeans by Category: Volume 2018-2023
  • Table 10 Sales of Women’s Jeans by Category: Value 2018-2023
  • Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
  • Table 12 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Jeans: % Value 2019-2023
  • Table 14 LBN Brand Shares of Jeans: % Value 2020-2023
  • Table 15 Forecast Sales of Jeans by Category: Volume 2023-2028
  • Table 16 Forecast Sales of Jeans by Category: Value 2023-2028
  • Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
  • Table 18 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
  • Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
  • Table 20 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
  • Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
  • Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
  • Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
  • Table 24 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
  • Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
  • Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN ITALY
EXECUTIVE SUMMARY
  • Apparel and footwear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 27 Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 28 Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
  • Table 31 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
  • Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
  • Table 33 Distribution of Apparel and Footwear by Format: % Value 2018-2023
  • Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2023
  • Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
  • Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
  • Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
  • Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources