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Paediatric Consumer Health in Italy

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    Report

  • 26 Pages
  • September 2024
  • Region: Italy
  • Euromonitor International
  • ID: 4753027
Paediatric consumer health is set to see retail value sales stagnate in current terms in Italy in 2024. Despite forecasts, the paediatric consumer health segment in Italy has slowed down during the year. The expected growth, which was set to be supported by the anticipated intense flu season, was held back by an unexpected trend.

The Paediatric Consumer Health in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Paediatric Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Paediatric consumer health navigates unexpected flu season, prioritising skin care and sustained demand for vitamins
  • Paediatric vitamins and dietary supplements thrive on parental trust and evolving doctor recommendations
  • Compelling product presentations are key to unlocking doctor advocacy and market growth
PROSPECTS AND OPPORTUNITIES
  • Paediatric consumer health to prioritise innovation and portfolio adjustments to offset impact of decline in birth rate
  • Paediatric supplements have room to expand and address new mental wellbeing needs
  • Vitamins and dietary supplements of organic origin set to be adopted by parents and paediatricians for the wellbeing of children
CATEGORY DATA
  • Table 1 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
  • Table 4 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
  • Table 5 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 6 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources