Tea in Italy

Price stabilisation helped drive a slight improvement in tea in retail volume terms in 2024, with sales declining at a slower pace than in the previous two years. Although tea saw a more stable performance in 2024 prices still remained high which limited its recovery. Additionally, Italy remains a country with a strong and well-established tradition of consuming coffee and therefore tea sales still declined in retail volume terms in 2024.

The Tea in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.