The K-12 instruction material market size is expected to see strong growth in the next few years. It will grow to $8.48 billion in 2030 at a compound annual growth rate (CAGR) of 6.9%. The growth in the forecast period can be attributed to increasing shift toward digital-first instructional models, rising investments in interactive content development, expansion of cloud-based educational resources, growing focus on inclusive learning materials, increasing integration of ai-enabled content customization. Major trends in the forecast period include increasing adoption of digital instructional content, rising demand for interactive learning materials, growing use of multimedia educational resources, expansion of curriculum-aligned digital platforms, enhanced focus on personalized learning materials.
The growing demand for online education is expected to drive the expansion of the K-12 instructional materials market in the coming years. Online education involves delivering educational content and instruction via the internet. This demand is increasing due to its flexibility, accessibility, technological advancements, and evolving learner needs. K-12 instructional materials support online education by providing structured, engaging, and adaptable content that enables differentiated instruction, immediate feedback, accessibility, collaboration, and data-driven decision-making. For example, in July 2024, Ward Education and Training, a UK-based structured learning program within hospital wards focused on practical clinical skills, reported that in 2024, online education had 11.7 million users (17.5% of the population), with projections indicating growth to 15.7 million users (23.5%) by 2029. Therefore, the increasing demand for online education is contributing to the growth of the K-12 instructional materials market.
Major companies in the K-12 instruction material market are focusing on developing innovative platforms, such as curriculum delivery platforms (CDP), to support adaptive learning and improve educational outcomes. These platforms offer teachers increased access to resources, including lesson plans, materials, standards maps, and pacing guides, all in one place. For instance, in April 2023, Ellipsis Education, a US-based company specializing in K-12 education, introduced the Curriculum Delivery Platform (CDP), a comprehensive online portal designed to streamline computer science teaching for K-12 educators. The CDP aims to provide teachers with everything they need to teach computer science effectively, facilitating access and navigation of courses, resources, and materials. This platform enriches the teaching experience with features such as enhanced organization, expanded resource accessibility, improved interface aesthetics, access to a standards map on the lesson-level page, and simplified navigation between courses.
In August 2024, IXL Learning, a U.S.-based educational technology company, acquired Carson Dellosa Education for an undisclosed amount. This acquisition brings together IXL’s expertise in digital learning with Carson Dellosa’s hands-on resources, creating a comprehensive educational experience that supports learning in various environments. Their joint mission is to inspire a love for learning in students by empowering both educators and families. Carson Dellosa Education is a U.S.-based company that provides K-12 instructional materials, including workbooks.
Major companies operating in the K-12 instruction material market are Pearson Plc, Follett Corp., Stride Inc., Scholastic Inc., Cengage Inc., Nord Anglia Education Ltd., TAL Education Group, McGraw-Hill Education, Educomp Solutions Ltd., Discovery Education Inc., D2L Corp., Hurix Systems Pvt. Ltd., Next Education India Pvt. Ltd., Mosaica Education Inc., Carnegie Learning Inc., Dubai International Academy - Al Barsha, Al- Jazeera Academy, Bettermarks GmbH, British International School of Jeddah, International School of London, The George Washington University Online High School, Keystone School, Grand Canyon Education Academy, The Village School, Accelerate Inc.
North America was the largest region in the K-12 instruction material market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the K-12 instruction material market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the K-12 instruction material market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The K-12 instruction material market consists sales of workbooks, STEM kits, reading materials, assessment tools, learning management systems, and science, technology, engineering, and mathematics (STEM) education software and curriculum maps. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
K-12 Instruction Material Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses k-12 instruction material market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for k-12 instruction material? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The k-12 instruction material market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Traditional Instruction Material; Digital Instruction Material2) By Content Type: Textbooks; Workbooks; Educational Software
3) By Application: Pre-Primary School; Primary School; Middle School; High School
Subsegments:
1) By Traditional Instruction Material: Textbooks; Workbooks; Printed Worksheets; Teacher Guides; Educational Posters and Charts; Printed Educational Kits; Physical Flashcards2) By Digital Instruction Material: E-Textbooks; Interactive Learning Software; Educational Apps; Online Courses and Modules; Virtual Lab Simulations; Digital Workbooks and Worksheets; Multimedia Learning Content (Videos; Animations); Cloud-Based Educational Resources
Companies Mentioned: Pearson PLC; Scholastic Inc; Cengage Inc; McGraw-Hill Education; Houghton Mifflin Harcourt Company; Stride Inc; TAL Education Group; Carnegie Learning Inc; Renaissance Learning Inc; Curriculum Associates Inc; Imagine Learning Inc; Khan Academy Inc; Bettermarks GmbH; Educomp Solutions LTD; Next Education India Pvt LTD; Hurix Systems Pvt LTD; Discovery Education Inc; D2L Corp; Mosaica Education Inc; Accelerate Inc; Amplify Education Inc
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this K-12 Instruction Material market report include:- Pearson PLC
- Scholastic Inc
- Cengage Inc
- McGraw-Hill Education
- Houghton Mifflin Harcourt Company
- Stride Inc
- TAL Education Group
- Carnegie Learning Inc
- Renaissance Learning Inc
- Curriculum Associates Inc
- Imagine Learning Inc
- Khan Academy Inc
- Bettermarks GmbH
- Educomp Solutions LTD
- Next Education India Pvt LTD
- Hurix Systems Pvt LTD
- Discovery Education Inc
- D2L Corp
- Mosaica Education Inc
- Accelerate Inc
- Amplify Education Inc
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 6.5 Billion |
| Forecasted Market Value ( USD | $ 8.48 Billion |
| Compound Annual Growth Rate | 6.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 22 |


