Liquid Nutritional Supplement Global Market Report 2024

The liquid nutritional supplement market size has grown strongly in recent years. It will grow from $28.11 billion in 2023 to $29.84 billion in 2024 at a compound annual growth rate (CAGR) of 6.1%. The growth observed in the historical period can be attributed to several factors, including heightened health consciousness, a growing aging population, diverse dietary preferences, increased awareness of nutrient deficiencies, effective marketing and advertising strategies, and consumer preferences favoring palatable options.

The liquid nutritional supplement market size is expected to see strong growth in the next few years. It will grow to $37.94 billion in 2028 at a compound annual growth rate (CAGR) of 6.2%. The anticipated growth in the forecast period can be ascribed to various factors, including the adoption of targeted health solutions, advancements in nutrigenomics and personalized nutrition, the increasing popularity of plant-based and functional ingredients, recommendations from healthcare professionals, and a growing emphasis on sustainability. Major trends expected in the forecast period encompass the preference for clean label and natural ingredients, the incorporation of functional ingredients and fortification in products, a rise in plant-based and vegan offerings, innovation in delivery systems, and an increased focus on sports and performance nutrition.

The anticipated growth in the liquid nutritional supplements market is expected to be driven by an increase in the health-conscious population. Individuals who prioritize their physical, mental, and emotional well-being actively seek ways to enhance and maintain their health. For these health-conscious individuals, liquid nutrient supplements offer a convenient way to quickly and easily intake critical nutrients, avoiding digestive challenges and facilitating high nutrient absorption. This approach aids in achieving weight management and fitness goals. As evidenced by the Food and Health Survey 2022, conducted by the International Food Information Council, approximately 52% of Americans followed a diet or eating pattern in 2021 - a significant increase from previous years. The surge in health-conscious individuals, unrelated to new options such as mindful eating and intuitive eating, is a key driver behind the growth of the liquid nutritional supplement market.

The expansion of e-commerce and online shopping is poised to contribute significantly to the growth of the liquid nutritional supplement market. E-commerce, involving the online buying and selling of goods and services, offers increased accessibility, a wider selection of products, and a convenient, personalized shopping experience. Online platforms provide global reach, facilitate easy comparison shopping, and offer access to educational content, fostering industry growth. Notably, in the first quarter of 2021, U.S. e-commerce sales experienced a substantial increase of 39.0% compared to the same period in 2020, as reported by the United States Department of Commerce. This expansion of e-commerce and online shopping is a driving force behind the continued growth of the liquid nutritional supplement market.

Product innovation stands out as a prominent trend gaining traction in the liquid nutritional supplement market, with major companies actively engaged in developing innovative offerings to fortify their market positions. An illustrative example is the introduction of juice-style oral nutrition supplements (ONS) by Arla Foods Ingredients in May 2023. This Denmark-based ingredient supplier, known for its expertise in infant nutrition, medical applications, and sports nutrition, unveiled a unique solution to enhance protein content in medical nutrition. The ONS juice-style beverages, enriched with Lacprodan BLG-100 - a 100% pure beta-lactoglobulin - offer 7% more protein without compromising taste or mouthfeel. The fat-free solution, utilizing BLG-100, ensures low viscosity and product stability throughout its shelf life. This innovative product is less astringent compared to traditional ONS juice-style offerings, contributing to improved medical nutrition compliance.

Product innovation in the liquid nutritional supplement market involves the development of liquid collagen protein supplements. Major companies are investing in creating liquid collagen protein supplements, which are formulated to deliver collagen - a key structural protein essential for skin, hair, nails, joints, and connective tissues. Full Body Impact LLC, a US-based company, exemplifies this trend with the launch of its Gold Edition liquid collagen protein supplement in July 2023. This advanced formula boasts medical-grade collagen, hyaluronic acid, and vitamin C, providing a sugar-free, gluten-free, dairy-free, and soy-free option with exceptional absorption rates and various health benefits.

In April 2022, International Flavors & Fragrances Inc. (IFF), a US-based chemicals company, underscored the importance of product diversification in the liquid nutritional supplement market by acquiring Health Wright Products Inc. for an undisclosed amount. This strategic acquisition enhances IFF's position in the dietary supplement industry, offering synergies with its probiotics business and expanding capabilities. Health Wright Products Inc., a US-based pharmaceutical company specializing in healthcare supplements, further contributes to IFF's growth through talent retention and increased market reach.

Major companies operating in the liquid nutritional supplement market report are Nestlé S.A., Archer-Daniels-Midland Company, BASF SE, Bayer AG, Abbott Laboratories, GlaxoSmithKline plc., Amway Corporation, Herbalife International of America Inc., DuPont Nutrition & Biosciences, Isagenix International LLC, The Bountiful Company, Shaklee Corporation, GNC Holdings Inc., Melaleuca Inc., Glanbia Nutritionals Inc., Usana Health Sciences Inc., Nutricia Ltd., Arkopharma Laboratories, Plexus Worldwide LLC, Jeunesse Global Holdings LLC, The Juice Plus Company, Garden of Life LLC, LifeVantage Corporation, Mannatech Incorporated, Zija International Inc., Nature's Sunshine Products Inc., Synergy Worldwide Inc., Liquid Health Inc., Carlyle Nutritionals LLC.

North America was the largest region in the liquid nutritional supplements market in 2023. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the liquid nutritional supplement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the liquid nutritional supplement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories of liquid nutritional supplements include additional supplements, medical supplements, and sports nutrition. Additional supplements encompass vitamins, minerals, herbal substances, or other ingestible preparations added to the diet to enhance health. These are provided in liquid form to offer critical nutrients that may be lacking in a standard diet. Ingredients such as botanicals, vitamins, minerals, proteins, and amino acids are incorporated, and administration can occur through various routes such as oral, enteral, and parenteral. These supplements are distributed through online and offline channels, including pharmacy chains, supermarkets, and drug stores. They cater to diverse end-users, including infants, children, adults, pregnant women, and the elderly.

The liquid nutritional supplement market research report is one of a series of new reports that provides liquid nutritional supplement market statistics, including liquid nutritional supplement industry global market size, regional shares, competitors with a liquid nutritional supplement market share, detailed liquid nutritional supplement market segments, market trends and opportunities, and any further data you may need to thrive in the liquid nutritional supplement industry. This liquid nutritional supplement market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The liquid nutritional supplement market consists of sales of weight loss shakes, meal replacements shake, weight management shakes, energy drinks, nutrient-dense drinks and sugar-sparse drinks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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