Liquid Nutritional Supplement Market Report 2026

The liquid nutritional supplement market size has grown strongly in recent years. It will grow from $31.33 billion in 2025 to $33.25 billion in 2026 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to aging population demographics, increasing prevalence of chronic illnesses, growth of hospital-based nutrition support, rising awareness of micronutrient deficiencies, expansion of sports nutrition consumption.

The liquid nutritional supplement market size is expected to see strong growth in the next few years. It will grow to $43.95 billion in 2030 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to increasing demand for personalized liquid nutrition, rising adoption of plant-based liquid supplements, expansion of e-commerce health platforms, growing focus on preventive healthcare nutrition, increasing innovation in bioavailable nutrient formulations. Major trends in the forecast period include growing demand for easy-to-consume nutritional formats, expansion of medical and clinical nutrition products, increasing use of liquid supplements for elderly care, rising popularity of sports recovery liquids, enhanced focus on rapid nutrient absorption.

The increasing expansion of e-commerce and online shopping is expected to drive the growth of the liquid nutritional supplement market going forward. E-commerce, or electronic commerce, refers to the buying and selling of goods and services over the Internet. It offers greater accessibility, a wider product selection, and a convenient, personalized shopping experience. Online platforms enable global reach, easy price comparison, and access to educational content, supporting industry growth. For example, in November 2023, according to the International Trade Administration, a US-based government agency, e-commerce revenues in the UK are projected to grow at an annual average rate of 12.6% by 2025. Consumer e-commerce accounted for 36.3% of the UK’s overall retail sector, with revenues expected to reach $285.6 billion by 2025. Therefore, the growth of e-commerce and online shopping is fueling the liquid nutritional supplement market.

Major companies in the liquid nutritional supplement market are developing new products, such as liquid collagen protein supplements, to gain a competitive edge. Liquid collagen protein supplements provide the body with collagen, a structural protein essential for skin, hair, nails, joints, and connective tissue health. For instance, in July 2023, Full Body Impact LLC, a US-based liquid collagen company, launched its Gold Edition liquid collagen protein supplement. Its advanced formula delivers 16g of medical-grade collagen per 1oz serving, along with 160mg of hyaluronic acid and 180mg of vitamin C - double the amounts in leading powders. The sugar-free, gluten-free, dairy-free, and soy-free supplement is keto, paleo, and Kosher friendly, offering 99.5% absorption in just 15 minutes, far exceeding traditional powders and pills. With no artificial sweeteners or colors, it supports benefits such as hair and nail growth, youthful skin, gut health, post-workout recovery, and bone and joint health.

In July 2025, Aminolabs Nutrition, a Belgium-based health and wellness company, acquired Zoka Pharma for an undisclosed amount. Through this acquisition, Aminolabs aims to expand its European footprint, diversify into new product categories, and enhance production capacity to meet growing global demand in health and nutrition markets. Zoka Pharma is a Spain-based manufacturer of gels, liquids, probiotics, and infant nutrition products.

Major companies operating in the liquid nutritional supplement market are Nestlé S.A., Abbott Laboratories, Danone S.A., Glanbia plc, Herbalife International of America Inc, Amway Corporation, GNC Holdings Inc, The Bountiful Company, Usana Health Sciences Inc, Shaklee Corporation, Isagenix International LLC, Plexus Worldwide LLC, Jeunesse Global Holdings LLC, Garden of Life LLC, Liquid Health Inc, Carlyle Nutritionals LLC, Orgain Inc, MusclePharm Corporation, Nature Made Nutritional Products, Ensure Nutrition Company, SlimFast Inc, Huel Ltd.

North America was the largest region in the liquid nutritional supplements market in 2025. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the liquid nutritional supplement market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the liquid nutritional supplement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The liquid nutritional supplement market consists of sales of weight loss shakes, meal replacements shake, weight management shakes, energy drinks, nutrient-dense drinks and sugar-sparse drinks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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