Liquid Nutritional Supplement Market Report 2025

The liquid nutritional supplement market size has grown strongly in recent years. It will grow from $29.84 billion in 2024 to $31.58 billion in 2025 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to increased health consciousness, an aging population, diverse dietary preferences, nutrient deficiency awareness, marketing and advertising strategies, and consumer preference for palatable options.

The liquid nutritional supplement market size is expected to see strong growth in the next few years. It will grow to $40.92 billion in 2029 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to targeted health solutions, nutrigenomics and personalized nutrition, plant-based and functional ingredients, healthcare professional recommendations, sustainability considerations. Major trends in the forecast period include clean label and natural ingredients, functional ingredients and fortification, plant-based and vegan offerings, innovation in delivery systems, sports and performance nutrition.

The growing number of health-conscious individuals is anticipated to drive the growth of the liquid nutritional supplements market in the future. A health-conscious person actively prioritizes their well-being, making intentional choices to enhance and maintain their physical, mental, and emotional health. These individuals often turn to liquid nutrient supplements for their convenience, allowing for quick and easy intake of essential nutrients while minimizing digestive issues and maximizing nutrient absorption, which is beneficial for achieving weight management and fitness goals. For example, the Office for National Statistics, a UK-based national statistics organization, reported that in 2022, UK healthcare expenditure reached approximately $354.88 billion (£283 billion), representing a nominal increase of 0.7% compared to spending in 2021. Thus, the rise in the health-conscious population is significantly contributing to the expansion of the liquid nutritional supplements market.

The ongoing expansion of e-commerce and online shopping is poised to significantly boost the growth of the liquid nutritional supplement market in the coming years. E-commerce, which encompasses the buying and selling of goods and services over the Internet, offers enhanced accessibility, a wider array of product choices, and a convenient, personalized shopping experience. Online platforms facilitate global reach, allow for easy comparison of products, and provide access to valuable educational content, all of which contribute to the industry's growth. For instance, in November 2023, the International Trade Administration, a U.S.-based government agency, reported that e-commerce revenues in the UK are projected to experience an annual average growth rate of 12.6% by 2025. Additionally, consumer e-commerce accounted for 36.3% of the UK's overall retail industry, with revenues expected to reach $285.6 billion by 2025. Therefore, the increasing expansion of e-commerce and online shopping is driving the growth of the liquid nutritional supplement market.

Product innovation stands out as a prominent trend gaining traction in the liquid nutritional supplement market, with major companies actively engaged in developing innovative offerings to fortify their market positions. An illustrative example is the introduction of juice-style oral nutrition supplements (ONS) by Arla Foods Ingredients in May 2023. This Denmark-based ingredient supplier, known for its expertise in infant nutrition, medical applications, and sports nutrition, unveiled a unique solution to enhance protein content in medical nutrition. The ONS juice-style beverages, enriched with Lacprodan BLG-100 - a 100% pure beta-lactoglobulin - offer 7% more protein without compromising taste or mouthfeel. The fat-free solution, utilizing BLG-100, ensures low viscosity and product stability throughout its shelf life. This innovative product is less astringent compared to traditional ONS juice-style offerings, contributing to improved medical nutrition compliance.

Product innovation in the liquid nutritional supplement market involves the development of liquid collagen protein supplements. Major companies are investing in creating liquid collagen protein supplements, which are formulated to deliver collagen - a key structural protein essential for skin, hair, nails, joints, and connective tissues. Full Body Impact LLC, a US-based company, exemplifies this trend with the launch of its Gold Edition liquid collagen protein supplement in July 2023. This advanced formula boasts medical-grade collagen, hyaluronic acid, and vitamin C, providing a sugar-free, gluten-free, dairy-free, and soy-free option with exceptional absorption rates and various health benefits.

In April 2022, International Flavors & Fragrances Inc. (IFF), a US-based chemicals company, underscored the importance of product diversification in the liquid nutritional supplement market by acquiring Health Wright Products Inc. for an undisclosed amount. This strategic acquisition enhances IFF's position in the dietary supplement industry, offering synergies with its probiotics business and expanding capabilities. Health Wright Products Inc., a US-based pharmaceutical company specializing in healthcare supplements, further contributes to IFF's growth through talent retention and increased market reach.

Major companies operating in the liquid nutritional supplement market include Nestlé S.A., Archer-Daniels-Midland Company, BASF SE, Bayer AG, Abbott Laboratories, GlaxoSmithKline plc., Amway Corporation, Herbalife International of America Inc, DuPont Nutrition & Biosciences, Isagenix International LLC, The Bountiful Company, Shaklee Corporation, GNC Holdings Inc., Melaleuca Inc., Glanbia Nutritionals Inc, Usana Health Sciences Inc., Nutricia Ltd., Arkopharma Laboratories, Plexus Worldwide LLC, Jeunesse Global Holdings LLC, The Juice Plus Company, Garden of Life LLC, LifeVantage Corporation, Mannatech Incorporated, Zija International Inc, Nature's Sunshine Products Inc., Synergy Worldwide Inc., Liquid Health Inc., Carlyle Nutritionals LLC.

North America was the largest region in the liquid nutritional supplements market in 2024. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the liquid nutritional supplement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the liquid nutritional supplement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A liquid nutritional supplement is a dietary product designed to deliver essential nutrients, vitamins, minerals, and other valuable compounds in liquid form. These supplements are commonly utilized by individuals facing challenges with consuming solid foods, those who are particular about absorption timing, or those with specific nutritional requirements not met by a regular diet alone.

The primary categories of liquid nutritional supplements include additional supplements, medical supplements, and sports nutrition. Additional supplements encompass vitamins, minerals, herbal substances, or other ingestible preparations added to the diet to enhance health. These are provided in liquid form to offer critical nutrients that may be lacking in a standard diet. Ingredients such as botanicals, vitamins, minerals, proteins, and amino acids are incorporated, and administration can occur through various routes such as oral, enteral, and parenteral. These supplements are distributed through online and offline channels, including pharmacy chains, supermarkets, and drug stores. They cater to diverse end-users, including infants, children, adults, pregnant women, and the elderly.

The liquid nutritional supplement market research report is one of a series of new reports that provides liquid nutritional supplement market statistics, including liquid nutritional supplement industry global market size, regional shares, competitors with a liquid nutritional supplement market share, detailed liquid nutritional supplement market segments, market trends and opportunities, and any further data you may need to thrive in the liquid nutritional supplement industry. This liquid nutritional supplement market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The liquid nutritional supplement market consists of sales of weight loss shakes, meal replacements shake, weight management shakes, energy drinks, nutrient-dense drinks and sugar-sparse drinks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.